N E W Y O R K S T A T E B A R A S S O C I A T I O N

Dave AdkinsChief Technology Officer and

Director of Contentdadkins@nysba.org

518.487.5683

Twitter: @DaveAdkins

N E W Y O R K S T A T E B A R A S S O C I A T I O N

Ways we use video

1. CLE Promotion

2. Membership Recruitment

3. Training/Support

4. Advocacy/Leadership

5. Section Webinars

6. Other uses

7. How do we do it?

N E W Y O R K S T A T E B A R A S S O C I A T I O N

1. CLE Promotion

N E W Y O R K S T A T E B A R A S S O C I A T I O N

www.youtube.com/nysba

N E W Y O R K S T A T E B A R A S S O C I A T I O N

Content Repurposing

• Repurpose CLE Video in non-credit ways• Shoot Q&A with speaker for promotion and

members’ only content

N E W Y O R K S T A T E B A R A S S O C I A T I O N

Advantages of YouTube

• Free…• Channels• Branding www.youtube.com/nysba• People are already there

N E W Y O R K S T A T E B A R A S S O C I A T I O N

2. Membership

• Testimonials• Pathway to the Profession• Use of video for younger audiences

(students)

N E W Y O R K S T A T E B A R A S S O C I A T I O N

Section Recruitment

N E W Y O R K S T A T E B A R A S S O C I A T I O N

3. Training/Support

• Section Leaders Conference– Capture Experts– Short form – 5 minutes– Evergreen – use over and over

• Website Usage• Community Tutorial

N E W Y O R K S T A T E B A R A S S O C I A T I O N

Leadership Training

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Web Tutorial

N E W Y O R K S T A T E B A R A S S O C I A T I O N

4. Advocacy/Leadership• Substantive Reports• Issues, Legislative Activity• House of Delegates

N E W Y O R K S T A T E B A R A S S O C I A T I O N

5. Section Webinars

N E W Y O R K S T A T E B A R A S S O C I A T I O N

6. Other Uses

• Special Committee Meetings• Remote Interviews• Event Marketing – include video in email

messaging• Up our game of Social Media – draw

followers to the content

N E W Y O R K S T A T E B A R A S S O C I A T I O N

How do we do it?

• Equipment• Software• Staff• Hosting• Part of Media/Marketing Plan• One more tool for

communicating/marketing/promotion

N E W Y O R K S T A T E B A R A S S O C I A T I O N

Future…

• JIT Training– How to use a new form

• Non-MCLE content• Enhance electronic versions of our

publications online and in our apps• Enhanced Archive of Meetings