n ational p erformance n etwork presents: doin’ it on the road
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N ational P erformance N etwork presents: Doin’ It On the Road. A general reference for artists interested in touring their work. Introductions. National Performance Network Who we are Network of 61 Performing Arts Partner Organizations across the United States (43 cities; 28 states) - PowerPoint PPT PresentationTRANSCRIPT
National Performance Networkpresents:
Doin’ It On the Road
A general reference for artists interested in touring their work
Introductions
National Performance Network Who we are
Network of 61 Performing Arts Partner Organizations across the United States (43 cities; 28 states)
Visual Artists Network – 15 VAN Partners What we do
Support the creation and touring of performing and visual arts across the United States
Basics of Touring
Why tour? Broaden audience base Connect to like-minded communities Extend the life of the work Income – cold hard cash See the country, meet new people
Are you ready to tour?
Finished work that has an audience at home Company Members who are willing to travel Technical Package / Tech Rider Promotional Package / Marketing Materials Management/Representation Networking – how do you approach presenters with
your product? Social Networks – making the web work for you
Research, research, research…
Relationship between your work at home and touring
Portability of your completed work Understanding the audience you serve Connecting with similar markets/audiences in
potential cities/sites across the U.S. The complete package…
Kinds of Presenters
Colleges and Universities Multi-disciplinary Arts Centers Community Centers Municipal Performing Arts Centers Producing Dance/Theater Companies (other
artists) Booking/Touring Houses Arts Councils …and many more…
Structures that support touring:
Association of Performing Arts Presenters National Performance Network Southern Arts Federation New England Presenters Mid Atlantic Arts Federation Western Arts Alliance Arts Midwest Alternate ROOTS National Dance Project
What kinds of work tours?
Work that has a local, regional support base is economically feasible knows it’s audience crosses disciplines/sectors
note: these are simply some recent presenting trends, not universal mandates
A Few Industry Definitions
Presenter
An organization which contracts with an artist to present that artist’s work to the public. The presenter provides the facility and technical support, promotes the event to the community, and pays the artist a fee.
Producer
An individual/entity who supervises and controls the finances, creation and public presentation of a play, film, program or similar work. In some cases, artists/companies have an organization which produces their work; in other cases artists/companies contract with producers for this function.
Producing Company /Artist
An entity that conceives and creates a work of art for which a presenter contracts.
Booking Agent
An entity that represents and promotes Producing Companies/Artists to Presenters, arranges tours and negotiates contracts. For some artists the booking agent function happens within the company, sometimes it is an external entity to which the artist pays a fee and/or percentage of contracts.
Manager
An advisor, confidant, counselor, organizer, industry “buffer,” cheerleader, or protector for the artist/company. A manager sees things from a different perspective from the artist (the big picture) and helps to devise a master plan that the artist can follow in order to achieve their goals.
Curator (performing arts)
A presenter who holds an aesthetic vision for their organization and community and applies that vision to their selection of artistic work for a season or series.
How to Build Relationships with Potential Presenters
Presenters’ decision-making process
Seeing work live Learning about artists and their work Booking conferences Packets and media Rosters Web (MySpace, You Tube, FaceBook, etc.) Opportunity for presenters to share how they
select work
The Booking Process
Agents Self-representation Deepening the experience with residencies Calendar/cycle of planning a season
Booking conferences Grant deadlines Presenting Seasons
Different Approaches to Presenting
Relationship based Artist Presenters Community Curatorial theme
Mainstream Booking conferences Filling quotas Using booking house
Tools for Touring
Pricing your work Mutual understanding of presenter’s and
artist’s financial realities Subsidies and financial resources
Sample Artist Budget
ARTIST FEES, 1-WEEK Salaries for Artists/tech 6x$700 $4,200 Fringe Benefit for Artists/tech 6x$140 $840 Transportation 6x$350 $2,100 Lodging 6x7nightsx$75/night $3,150 Per Diem 6x7 daysx$40/day $1,680 Administrative Allowance $1,500 Artistic Director's Contingency $300
TOTAL FEE $13,770
Sample Presenter Budget EXPENSES
Facility Costs Rental $2,000 Insurance $100 Personnel
Front of House $600 Backstage $1,200 Booth $1,500 Presenter (admin/misc.) $1,000
Box Office $2,000 Hospitality $500 Marketing
Advertising $5,000 Direct Mail $1,000 Web $100 Program/playbill $1,000
Equipment Rental $1,000 Artist Contract $13,770
TOTAL EXPENSES $30,770
REVENUES Box Office (400 seats @ $15.00 x 2 nights) $12,000 Ad Sales $1,000 Contributions and Grants $17,770 TOTAL REVENUES $30,770
Connecting with community, promotion of touring artists
Contextualization of your work for an audience
Presenter responsibilities Artist responsibilities What are your intentions, and to whom does
your work speak?
Other Opportunities
Commissioning Long-term residencies Artistic collaborations
Questions / Answers