Policing in your pocket – Surrey Police Social Media

Mobile App

@nuxnix on twitter

Angus Fox, Director, Multizone

OUR CAPABILITIES AND WHAT WE HAVE DONE

04/10/2023

Our capabilities

Applications• Mobile – Governance, Taxonomy,

Tags, Phrases• Analytics – Demographics• Adapters – to websites, Calendar

Events, Dispatch, Communications• Engagement & Monitoring • Local, Events, Emergency

Strategy• Strategic Review • Action Plan• Support Services• Quick time to value projects /

pilots

Organisational readiness• Culture Shift• Maturity Assessment• Level Setting• Meetings / Seminars

Support and Delivery• Applications• Events• Training• Integrations

Applications, strategy, readiness, support and delivery

Street-level crime and local policing Home Office trailblazer mobile phone application

Surrey Police

Social Engagement Strategy Consulting

Bath Council

Daily community insight published on Microsoft partner site for 600,000 partners

Microsoft

Sponsored by Amazon and The Guardian, supported by Twitter

Twitter Devnest

Social is mobile!

© 2011 Multizone Limited. All rights reserved.

Social media is massive. In January 2011 it accounted for 12.4% of UK Internet site visits.” For the first time ever, in January 2011 the use of social media became the single biggest activity online in the UK, overtaking all other categories including ‘Entertainment’ - Experian

Communities are increasingly online and placed geographically – this is becoming how you access residents, businesses, and organisations.

Police officers all over the UK are starting to use Twitter, Facebook, YouTube, Linked-In and other open real time social information networks as bottom up initiatives without adequate governance or strategic leadership

Mobile apps are the Internet

04/10/2023

Policing & Social Media

Communication

Community Engagement

Operational Policing

Intelligence &

Investigation

Internal Collaborati

on

Step 1 – The Surrey Engagement App

Free public download• Improves policing

transparency• Contact information about

local officers• Sets crime in context with

interventions and outcomes• A way for the busy public to

tell police their views & rate priorities

• Reassurance for people behind the net curtains who want to

• Diverts people to local, non emergency contact and online engagement points

iPhone/Android (60% market)

4 July 2011

Diversion to self service

© 2011 Multizone Limited. All rights reserved.

Public replies to neighbourhood activity encouraged

Photos and Videos

• Tap to see Photos or Videos• Direction to existing content • No need to learn Flickr or

YouTube

Rating and voting on priorities

Astonishing level of coverage

Runnymede app metrics• Average attendance to a local police

meeting in Runnymede = 10 people• After using twitter for six months

Runnymede Police ‘followers” = 350• After only one month Runnymede

Police had 3000 iPhone app downloads

• Each message sent by Runnymede Police reaches over 3400 local people.

• The downloads increase each day.• Analytics show that people come back

to the app to see what is happening• Recognised for government apps

design and development at ‘Codestrong’ in September 2011 along with the New York State Senate and US Government Travel Alert apps

Surrey Police Runnymede Beat

Downloads are around 10x twitter followers(Currently iPhone only, circa 25% of addressable market)Our app is now the biggest user of the Police API 1.0 from UK CrimemapperExceeded all expectations and now being rolled out across whole of Surrey neighbourhoods (1m population, up to 600 officers)

Twitter Downloads

Number 364 3406

250

750

1250

1750

2250

2750

3250

3750

364

3406Number

04/10/2023

Why was our app for Surrey Police successful?

Technology

Mobile

Multimedia

Location Based Services

Analytics

Social Sharing

World class tools and best practise

Open Data

First time app store approval

04/10/2023

Surrey Police

Public AppDirections to nearest Police

Station

Contact us

Web

email

Social

Phone

Your Neighbourhood

Priorities

Events

Team

Ratings

Suggestions

Surrey

Photos & Videos

Officers

Helicopters

Police Authority

Surrey Police

News

Live Runnymede Beat

Surrey Feed

Runnymede Feed

Live Map

Crime Chart

IMPROVING ON THE SURREY EXPERIENCE

"There has been a lot of bad publicity recently about Twitter and policing and today we can turn all that on its head. What we are trying to do with Surrey

Police Beat is to make visible what their local officers are doing for them on a day to day basis. It also allows the public to comment, so it is a two-way flow

and it is more dynamic that anything we have had before.” – Mark Rowley, CC Surrey

Step 2 – Police App

Web Apps for Tasking• Police interventions show up ‘nearby’

amplifying presence in the community• Saves officer time – just Tap, Tap and

forget, built in governance, traceability • Reuse and share frequently needed

content / best practises• Divert people away from counters and

phone calls to self service• Increase access to the traditional web

site• Makes the best use of existing resources• Addresses comments and criticism very

quickly generating positive experience• Nipping things in the bud costs less• Positive comments about responsiveness

are themselves amplified online

BlackBerry App for Officers

Step 3 – Extend social apps to other areas of operational policing• Community Engagement

– Two way open engagement sharing important messages with the public

– Public engagement with the Police

• Communications– Inter agency and public elected

representatives engagement with the Police– Monitoring or Surveys – Local Trending topics– Promotional announcements, Activities– Regulatory, overshight, accountability

• Operational Policing– Planned and unplanned Events, – Local Alerts– Preventative campaigns, – Emergencies, Football, Protests– Proactive policy reinforcement– Situational awareness for command and

control

• Intelligence and investigations– Social Graph / People– Activity monitoring– Picture collection

Civil emergency• Flooding• Disaster

World• Terrorism• Swine Flu• Olympics

Local Medical• Foot & Mouth• E-Coli

Sport• Wimbledon• The Derby• Football Matches

Identified risks• Elections, Royalty• G20 • Occupy tent

protests

Cultural• Surrey Show• Tea in the Park

4 July 2011

Wimbledon 2011Multizone have been tweeting event info as a demonstration

Reach – 11900 impressions

(Just for the Last 50 tweets)

© 2011 Multizone Limited. All rights reserved.

Outward Communications – Planned Event

4 July 2011

Step 4 – intelligence and investigation

Mention Map Twitter Stream Graph

© 2011 Multizone Limited. All rights reserved.

Shows the relationships between people on social networks

Shows the words being tweeted about a person, tag or phrase over time, indicating the best time to engage about that topic

Thick lines indicate strength of connection between people on social networks

Situational awareness for Command and control

Real Time searches often contain location, camera, and other metadata (information inside the picture,

or in the tweet)

Twitter pictures about “demo2010” displayed in real time, as they were being posted from peoples smartphones nearby

4 July 2011© 2011 Multizone Limited. All rights reserved.