myths of mobile application management

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Tanmay SethMarketing | KNOWARTH Technologies Pvt. Ltd.

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2© 2015 KNOWARTH Technologies Pvt. Ltd.

Overview

It is a fact that every organization wants totake the benefit of mobile marketing. As thepenetration of handheld devices increase worldwide, they become a great source of revenue.

However, it is also equally true that companies still have old-fashioned concepts about mobile application development. They feel that it is kind of Ad-Hoc approach that doesn’t need extensive planning.

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Myths

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Don’t need a mobile app development strategy

Mobile App takes a lot of time to develop

In-house development is better than outsourcing Need to incur

recurring cost for upgrades

Legacy systems will not support it

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In reality, it is not true at all. Mobile app development should be part of a well-planned mobile strategy.

Right from platform selection to appearance and from program logic to the user interface, it needs coordinated and meticulous efforts.

Don’t need a mobile app development strategy

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Statistics reveals that the percentage of companies that have mobile app strategy doesn’t even touch two figures.

The primary reason behind it is the failure in calculating the productivity gains and return on investment. As a result, the majority of entrepreneurs feel that they don’t need it.

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You would wonder that in the modern world of modular programming and cloud computing, many people think that mobile app development needs at least six months to develop, and the application loses its relevance because of similar products prevailing in the market.

In reality, an efficient development company can give a full-fledged app in merely two months.

Mobile app takes a lot of time for development

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It is another surprising thing about mobile app development. In the modern world where entrepreneurs find innovative ways of shedding burdens of operating expenses by outsourcing various activities, they are quite conservative about mobile app development.

Top managers want to keep it in-house. In reality, it is the best thing to outsource the task to a crisp and smart development company

In-house development is better instead of outsourcing

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You need to incur recurring cost for upgrade

Since mobile technology changes incredibly fast, entrepreneurs think they will need recurring investment to keep it up to the mark. It is true up to some extent. However, the investment is not huge.

In the majority of the cases, the alterations are needed in the front end only. Back-end data integration and other things remain the same.

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It was true in the previous era of mobile app development.

Modern mobile apps have a seamless integration with a wide variety of databases and legacy applications. Thus, entrepreneurs need not worry about it.

My legacy systems will not support it

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Outsource your Mobile App Project Now!

mailto:[email protected]

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THANK YOU!

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