Mystery shopping in Indonesia

Content of this presentation

•Use mystery shopping

•Indonesian market potential

•How to proceed?

•What can I find?

•Continuity is key to prosperity

•First step in investing in

Indonesia

•What is mystery shopping

What is Mystery shopping?

1 Way to recognize quality of goods and services

Background quality check of your own goods and services

2

Way of scouting new market3

Why Mystery shopping?Entering the market? You should understand…

• Indonesian customers• Indonesian market• Distribution channels• Similar goods to yours available on

the market• Way of packing and optimum size• Price range

Why Mystery shopping?Established in Indonesian Market? Do you want to beat competition?Mystery shopping helps you in …

• Improving your service level• Checking your staff performance• Increasing sales figures• Increasing customer loyalty• Improving your brand image• Stimulating your business growth

Top 10 Indonesian cities contribute 55 percent of GDP.

Indonesia is also the world’s 16th largest economy, with GDP at USD 878 billion.

Population growth includes a young population - nearly 60 percent is below 30 years of age - and a population that is expanding at a rate of 2.9 million a year.

Indonesian growing market

Indonesian retail market

AT 55 MILLION PEOPLE AND GROWING FAST, INDONESIA’S URBAN CONSUMING CLASS REPRESENTS A SIZEABLE OPPORTUNITY,

INDONESIANS ARE ONLINE, BUT NOT TO SHOP,

CONVENIENCE STORES REMAIN THE MOST POPULAR FORMAT WITHIN INDONESIA’S GROWING RETAIL

Consumer consuption

(Ratings / 0% of Respondents)

What can I find?

2

If service or place is easy to find1

Initial approach to customer3

What is the1st impression… how clean is it?

4 Time spend not noticed, waiting or delays

5

Way of problem or complaint solving

6 Easy to purchase? Proper packaging?

7

8

Service experience

Follow up, bonus program, services offering after

How to start?

Pretend to be a real customer – Mystery shopper or guest – Mystery guest

Follow customer habits - approach services or goods by phone, internet or by person

This can be applied in various industries

Talk to your customers

Invite and meet your customers – specify Focus group

In discussion get their view on market, competitors, price and experience – understand their needs, get feedback and recommendation

Other option is to conduct interviews Face to face in clients environment

How to conduct?

Prepare and use Methodology

Give clear instruction to Mystery shopper or guest

Predefine location and set scenario

Collect data Get finding and

feedback in a report

Invest your time and money wisely!Understand Indonesian Customers, Understand Indonesian market

Keep an eye on your competitors, keep up with them and be always step ahead. Mystery shopping is the way

INVEST IN INDONESIA

IN 3 STEPS

STEP 1 – PREPARATION

STEP 2 - FIND LOCAL PARTNER

STEP 3 - MARKET ENTRY

START NOW

Get a free quotation for Mystery shopping in Indonesia

info@cekindowww.cekindo.com+62 21 580 6889