myself design-ibe
TRANSCRIPT
My brand is myself
• Quality
• size
• price
• Just not perfect : colors and style
Problems
• Quality
• size
• price
• Just not perfect : colors and style
Problems
We need unique clothes
to express ourselves !
Demo time!
Design
User flow
Get
Share
designplacingorders
producer userdeliver
$90 $100
Business model
$10
2 transactions last night!
Current status
2000x10%=NT200 1200x10%=NT120
DEALDEAL
2 Suppliers: 名權 COS 店 ,林懋成衣
• Target customer: 15-40 female
Market
• Surveys1. facebook fan page 2. 100 questionnaires3. 2 real sales
Market
Be interested in innovation 89%
Excited about designing their own clothes
83%
age
number
↓↓↓
• unitedstyles.com
• Threadless.com
• Cabinet-T.com
Competitior
• Differentiation:• more simple to use!!• more delicate design people can do!!• more customize!!
• We can accept just one order!!Every creativeness can be wear!!
Why do we defeat them?
Next step
Marketing strategy :
1. facebook game 2. My Closet
Next step
Customer acquisition:– ordinary / advanced tool
For designers to produce and we get commissions
target
• Get more than 50 orders in 3 month.
Q&A
Thank you!