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Beyond WOW How to come out on top when dealing with difficult customers Myra Golden Customer Experience Designer

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Page 1: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

Beyond WOWHow to come out on top when dealing with difficult

customers

Myra Golden!

Customer Experience Designer

Page 2: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

Consumer Vigilante

Page 3: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

Mona Shaw

Page 4: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

“The Complaint department worker is one of the top 10 most stressful jobs in the US. The level of stress they are subject to is comparable to air-traffic controllers and police officers.”

—Newsweek magazine (Stress on the job)

Page 5: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

The issue is not the issue.

Page 6: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

The issue is not the issue.

How the issue is handled becomes the real issue.

Page 7: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

Say what you mean. Mean what you say.

But don’t be mean when you say it.

Page 8: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

Verbal Aikido

Page 9: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

Non-resistance

Harmony Assertiveness

Page 10: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

Strategically calm down the attack

Page 11: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

Acknowledgement

Page 12: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

Acknowledge concern

• “I can understand how frustrating it is when....”

• “I realize how complicated it is to....”

• “I cannot imagine how upsetting it is to....”

• “I know how confusing it must be when...”

Page 13: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw
Page 14: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

Be in the here and now{Perceive and feel}

Page 15: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

`

Page 16: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

Reactions

• “Wow”

• “This will make me a better nurse, a better person.”

• “Getting old sucks, even if it’s just make believe.”

• “I didn’t realize how insensitive I was with clients.”

Page 17: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

Force never meets force

Page 18: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

HarmonizeHarmonize Blend Listen

Page 19: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

Seek first to understand

Page 20: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

Aikido emphasizes quick decisive movements that are used to turn the attacker’s energy

against him.

Page 21: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

“Getting to the bottom of this is just as important

to us as it is to you.”

Page 22: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

LeadDefuse Take Control Move to Closure

Page 23: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

3 Closed-ended questions

Page 24: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

Start Stop

Continue

Page 25: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

Thank you.

Page 26: Myra Golden ICAE Slide Deck€¦ · Beyond WOW How to come out on top when dealing with difficult customers Myra Golden! Customer Experience Designer . Consumer Vigilante . Mona Shaw

Let’s connect

• For a copy of today’s slides, go to MyraGolden.Wordpress.com

• For questions not answered today, email me at [email protected].

• Web: MyraGolden.com

• Twitter: @myragolden

• Blog: MyraGolden.Wordpress.com