mynewsday 2017 - listen & learn, the only 2 skills needed for the modern communicator
TRANSCRIPT
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN & LEARN The only 2 skills needed for the modern communicator
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017
Our core purpose:
To release the full power of stories, to inspire and spark positive change.
@jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017
Our vision:
A world where no story goes untold or unheard.
@jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
BRAND PUBLISHER
CEOs
PR’s / Communicators
Marketers
Content Marketers
CONTENT MARKET
Journalists
Bloggers
Freelance Content creators
CONSUMER MARKET
Everyone consuming
company news
1.6m uniques per month
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
Brand Publisher Market
A workflow for companies and organizations to get
ideas, tell stories and make themselves heard by the
right audience.
Content Market
A marketplace for content creators to offer and seek
professional opportunities around stories
Consumer market
A direct source of relevant brand stories that inspire
engagement and action, for the people that care about
them.
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017
Our Product vision:
The Open PR Platform where stories are created, told and heard
@jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
What is Important to You?
Efficiency • Save time and effort
• Reach the right audience more effectively
• Making their job (and lives) easier
Looking good • Save money
• Show results
• Look professional
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
OK heavy stuff over
Now
What’s on our learning agenda
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
Virtual and augmented reality
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017
Snapchat Instagram Stories FaceBook Live
@jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
Machine learning & artificial intelligence
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
The break (Distraction)
The recline (Distraction)
The Story & Passion
(Interests )
The lookup (Search & find)
The update (Information)
LISTEN AND LEARN
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
The break The update The lookup The story The recline
What is your content designed for?
The primary national news source
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
Is it about producing more content?
The New York Times
Washington Post
Unique US Digital Visitors (Millions)
50
60
70
80
April -15 October -15 April -16
Source: ComScore
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
The Amazonization Of News & Content
Head Longtail
Discoverability
Popu
larit
y
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2016
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
New York • Impact Award
Stockholm • BestDigitalCampaignof2016
• MostInnova8veCampaignof2016• Silver–BestPRcampaignof2016
London • Innova8onoftheYear• BestuseofTechnology
• Chairman’sAward
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
+77% SALES
What happens when you get your PR Right
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
Product
Place
Price
Promotion
Solution
Access
Value
Education
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2016 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
Digital PR academy
PRESENT
1
http://learn.mynewsdesk.com/sv/academy/
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
Get you and your team up to date on the latest thinking in digital PR, tested and certified for free
http://learn.mynewsdesk.com/sv/academy/
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2016
Storytelling
Imagery
Distribution
Measurement
Influencer relations
@jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2016
Study guides
@jonobean
http://learn.mynewsdesk.com/sv/academy/
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
Video courses http://learn.mynewsdesk.com/sv/academy/
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
Self assesment & Certification http://learn.mynewsdesk.com/sv/academy/
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2016 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
• 2,500 PR professionals • Primarily managers and directors • Eight countries • Working in local, regional and global PR • Over 17 industries
LISTEN AND LEARN
© MYNEWSDESK 2016
First comprehensive global study on Digital PR
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
STRATEGY
TECHNOLOGY THE FUTURE
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017
“When you talk, you are only repeating what you already know. But if you listen, you may learn something new”. - Dalai Lama
@jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2016
The evolution of media monitoring
@jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
Mynewsdesk Listen Mynewsdesk Monitor
PRESENT
2
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
• Integrated PR Workflow • Decrease monitoring costs • Actionable insights for influencer relations • Actionable insights for content creation
Mynewsdesk Listen
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
• Available Now • Selective roll-out • Talk to your account manager
Mynewsdesk Listen
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
THE PR WORKFLOW
Contacts
Identify and manage Your Audience
Monitor
Monitor Your industry
Publish
Create and distribute Your Stories
Analyze
Measure Your Story
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
• Monitor Your Industry • Identify & Engage Your Audience • Create & Distribute Your Story • Measure Your Reach
LISTEN AND LEARN
© MYNEWSDESK 2016
PR Workflow
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
1. Start to understand the behavior you are designing your content and message for 2. How can you educate yourself, your team and your customers more (SAVE) 3. Become the expert in your niche (Amazonization of Content) 4. Produce more content – be brave – you will not know what works 5. Listen more effectively – Try Mynewsdesk Listen or Monitor
Your 5 Takeaways
LISTEN AND LEARN
© MYNEWSDESK 2016 @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
- Albert Einstein
LISTEN AND LEARN
© MYNEWSDESK 2016
“The measure of intelligence is the ability to change ”. “Once you stop learning you start dying”
@jonobean
LISTEN AND LEARN
© MYNEWSDESK 2017 @jonobean
Thank you! @jonobean
LISTEN AND LEARN
© MYNEWSDESK 2016 @jonobean