myles runham - social scholar (march 2014)
DESCRIPTION
Online Learning: Developing Trends Date: 1pm-2pm, Wednesday 19 March 2014 Location: room 233, Senate House Speaker: Myles Runham, Head of Online, BBC Academy This month, for the Social Scholar, Myles Runham, Head of Online, BBC Academy will be talking with us about his experience of using social media. The BBC has long created online education and learning content but the promotional and discoverability side of this is less widely discussed. This seminar, therefore, offers us an opportunity to find out how the BBC uses social media, why they use it, and what benefits they expect to gain from it. The seminar is FREE and open to all, including SAS Staff. As per usual we will be tweeting from the event @SASNews using the hashtag: #socialscholar.TRANSCRIPT
Social Scholar
Developing Trends in Online Learning
School of Advanced Study – 19/3/2014 Myles Runham
Head of Online, BBC Academy
• An imposter
• I have no eLearning background, no training or HR background, no Psychology qualification
• An opinionated imposter
• Formed from 16 years of online efforts - some of those in online education/learning (small ‘e’, small ‘l’)
• An opinionated imposter from the BBC Academy
• Central Function
• Centre of expertise
• BBC and industry objectives
About Me…
Faced with a learning need, what do we think of?
Or…?
“Institutions will try to preserve the problem for which they are
the solution.”
Clay Shirky, April 2012
Or…?
What expectations do these products set?
• User focus
• Relevance
• Discoverable (search)
• Shareable
• Reusable
• Simple
• Social
• Fresh/Timely
Source: Centre for Learning & Performance Technologies
1 Twitter
2 GoogleDocs/Drive
3 YouTube
4 Google Search
5 PowerPoint
6 Evernote
7 Dropbox
8 Wordpress
9 Facebook
10 Google+/Hangouts
Top 10 tools for Learning 2013
Are web learning tools special?
Trying to solve an “training eLearning problem”
Courses &
Classes
• Familiar
• “easy” to
produce
• Formal
• Linear
• Predictable
• Trackable
• Rich
• Not discoverable
• Expensive
• Hard to maintain
• Long
• Locked away/internal
• Not distributable or
shareable
• Exclusive
Clips
Trying to solve an “training eLearning problem”
• Open
• Distributed
• Discoverable
• Short
• Cheap(er)
• Felxible
• Standard
• Shareable
• Short
• Interaction limited
• Narrative limitations
• Hard to treat a
subject/theme in depth
• Not “familiar”
• Not (well) packaged
• Accreditation
measurement
Unpack
formal
Package
short form
content
How are we trying to resolve this problem?
Clips
Courses &
Classes
• Collections
• Playlists
• Curation
• Personalisation
• eBooks
• Apps
• Open badges?
• Tin Can API?
10 20 70
Formal training
Coaching and mentoring and
expertise
Experience
A (new) model for learning in organisations
Two new mantras for (informal) learning
“Show, don’t tell”
“How to...”
How to respond? Some tactical ideas…
Organise. Don’t dictate.
Discovery and context
Context and content
Onward navigation
Digital learning providers need new ways of working and new skills
• Start managing a product Beyond course production/commissioning
• Digital product management skills – Design
– Information Architecture
– User experience
– User Interface
– Product Management – a lifecycle • Data
Any questions? • www.bbc.co.uk/academy • [email protected] • Twitter: @mylesrun