mygalp internal communication_eacd_rita macedo
DESCRIPTION
VI Regional EACD Lisbon Debate held 16th november 2010 over the theme "Reputation Management: from Internal Communication to Change Management", sponsored by Galp Energia. Attended by 47 top communication professionals. Presentation by Rita Macedo, Internal Communications at Galp Energia.TRANSCRIPT
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MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEMCOMMUNICATION SYSTEM
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1. INTERNAL COMMUNICATION
2. GALP ENERGIA UNIVERSE
3. PROJECT MYGALP3. PROJECT MYGALP
4. INTERNAL COMMUNICATION MEDIA
5. NEXT STEPS
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INTERNAL COMMUNICATION
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INTERNAL COMMUNICATION
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Vision To be the reference group in the energy sector in markets where it operates
Mission Create value for clients, employees and shareholders, performing in theenergy markets with ambition, innovation and competitiveness, promotingthe respect for the principles of ethics and sustainability
GALP ENERGIA
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Values• Client-focused• Teamwork• Entrepreneurship and result orientated• Individual Development• Innovation and continuous improvement• Safety and environment• Integrity and transparency
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Establish an organizational culture to create a belonging feeling towards the group
GOALS TO ACHIEVE
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To increase “positive energies” (motivation and satisfaction)
Increasing Productivity
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That´s the slogan that summarizes our philosophy.
When we speak in positive energy the association with Galp Energia isimmediate. This is the slogan that from an external perspective “is perceived” asthe organizational culture of the company.
ORGANIZATIONAL CULTURE
POSITIVE ENERGY
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Our aim is to create an organizational culture based in the concept of positive energy.
All actions that we develop reinforce the existing culture!
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The Galp Energia Universe vs Project mygalp
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The Galp Energia Universe vs Project mygalp
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The Galp Energia Universe
• Today we are Portugal’s leading integrated oil and gas group, with a growing presence in Spain and in many countries of Africa, South America and Asia;
• This context demands a coordinated andmulticultural internal communication strategy
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multicultural internal communication strategythat can engage employees throughout the world;
• In order to respond to different cultures and think globally, we created an Internal Brand – mygalp –that aggregates all employees around the globe and approaches them to the Galp Energia universe.
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• To conciliate the internal competitiveness with the group unity;
• To reinforce the cohesion between employees, companies and business in ascenario with some difficulties and geographical dispersion.
Our Challenge
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� Construction of a strong new internal culture, aggregating and motivating;
� Creation of a new communication internal brand, using the normal procedures in marketing and branding;
Our answer
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� An innovating concept.
An Internal Communication Brand
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• 8.000 employees
• Effective presence in more than fifteen countries
• Presence in four continents
•
How to create a common identity at Galp
Our reality
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• Several lines of business
• Strong and winning cultures in business
identity at Galp Energia ?
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� Assume the internal communication as a management tool in order to create value
� Communication Engagement – “one voice”
� To develop the teamwork concept
The communication objectives were redefined
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�
� To develop internal communication tools that “ cross over the group”
� To build an internal communication team
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• How to find a common denominator in the group?
• What links an employee of Galp Energia that can be in Madrid, Luanda, Recife or Lisbon?
• How to transform the eight thousand employees in positive agents
The common denominator
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• How to transform the eight thousand employees in positive agents engaged in their group activity?
The objectives were defined, we needed a strategy
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A new internal brand was born - mygalp
A true internal communication
• Positive
• Affirmative
• Direct
•
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• It has internal notoriety• Easily recognizable• We can easily memorize it
communication brand
• Usefull
• Simple
• Informed
• Participated
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� Magazine: “mygalp magazine”
� Intranet: “mygalp”
� Weekly newsletter: “mygalp energia da semana”
A brand that aggregates the new tools of the Group´s Internal Communication
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More than a brand, an instrument of change!
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INTERNAL COMMUNICATION MEDIA
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INTERNAL COMMUNICATION MEDIA
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INTERNAL COMMUNICATION MEDIA
• Common initial page to all employees
• Ensures access to news about
intranet ‘mygalp’employee intranet
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• Ensures access to news about the Group's activity and online collaboration capabilities
• Provides information efficiently
• new highlights every 3 days
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Two years
10 editionsQuarterly
9000 copies2 supplements
INTERNAL COMMUNICATION MEDIA
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2 supplements5 booklets
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Simple page
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Double page
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Interviews
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Companies
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Leisure Zone
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INTERNAL COMMUNICATION MEDIA
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Magazine: “mygalp magazine” Newsletter: “mygalp energia da semana” and “mygalp energia extra”
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INTERNAL COMMUNICATION MEDIA - INTERNAL CLIENT
The retail business area publication was redesigned
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Other internal publications
INTERNAL COMMUNICATION MEDIA - INTERNAL CLIENT
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NEXT STEPS
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NEXT STEPS
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NEXT STEPS
� Two years next December
� Listen to our internal customer
�
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� Integrate, align and unite employees from all over the world
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NEXT STEPS
DIAGNOSIS
• Reviewing mygalp concept and launching a new contest (with special focus onmygalp Magazine);
• Listening to our client - focus groups, inquiries, workshops
• New network of information providers
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• New network of information providers
• Better communication with simpler contents, ensuring an active liaison with allgeographies
• New internal communication media (SMS, internal social networks,…)
• Stronger Intranet promotion, as a fundamental tool for internal communication(Academy, profiles, Trainees,…)
• Monitor and validate all internal newsletters and in different areas/groupcompanies
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Thank You