my site - home - making a claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018....
TRANSCRIPT
![Page 1: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/1.jpg)
Making a Claim
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Good persuasive writing includes the following:
1. Claim - The writer’s overall argument.2. Support - The evidence that proves the claim.3. Reasoning - The writer’s explanation of the
connection between the claim and the support.4. Counter-Argument - The explanation of why the
writer’s claim is better than the opposite side of the argument.
Parts of Persuasive Writing
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Definition: An arguable statement on a topic; an idea that a writer asks an audience to accept.
● It can be either stated or implied.
What is a Claim?
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Types of Claims
◆ Claims of fact - Asserts that something is true or not
true.
◆ Claims of value - Asserts that something is good or
bad, more or less desirable.
◆ Claims of policy - Asserts that one course of action
is superior to another.
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Claims of Fact
These claims argue about what the definition of something is or whether something is a settled fact.
Example:
What some people refer to as global warming is actually nothing more than normal, long-term cycles of climate change.
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Claims of Value
These are claims made of what something is worth,
whether we value it or not, how we would rate or
categorize something.
Example:
Global warming is the most pressing challenge facing the world today.
![Page 8: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/8.jpg)
Claims of Policy
These are claims that argue for or against a certain
solution or policy approach to a problem.
Example:
Instead of drilling for oil in Alaska we should be focusing on ways to reduce oil consumption, such as researching renewable energy sources.
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Claims on Your Research Topic...
❖ Consider the issues related to your topic that people debate.
❖ What is your personal opinion?
CLAIMS ON MY RESEARCH TOPIC: 1.Write your topic
Claim of _________ Claim of _________ Claim of _________
2.Write 3 opinions that you have on this
topic that are debatable.
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Claims on Your Research Topic...
❖ Consider the issues related to your topic that people debate.
❖ What is your personal opinion?
CLAIMS ON MY RESEARCH TOPIC: Death penalty
Claim of _________ Claim of _________ Claim of _________
The death penalty does not stop crime.
Based on the race of the criminals executed, the death penalty is unfair.
The death penalty should be illegal.
![Page 11: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/11.jpg)
Claims on Your Research Topic...
❖ Consider the issues related to your topic that people debate.
❖ What is your personal opinion?
CLAIMS ON MY RESEARCH TOPIC: Death penalty
Claim of : Fact Claim of: Value Claim of: Policy
The death penalty does not stop crime.
Based on the race of the criminals executed, the death penalty is unjust.
The death penalty should be illegal.
![Page 12: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/12.jpg)
Persuasion in
Advertising
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Ad Gallery Walk
1. Walk around the room and look at the different advertisements.
2. Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at the following:
● The words and images● Persuasive techniques (if used)● The claim● The effectiveness of the advertisement
![Page 14: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/14.jpg)
What words and images are used in the advertisement?
What persuasive techniques are used in the advertisement?
What is the claim in the advertisement?
Does the advertisement make you believe the claim? Why or why not?
Example:
➔ Tube of mascara➔ America’s favorite
mascara!➔ One sold every 1.7
seconds.➔ Maybelline slogan.
➔ Bandwagon➔ Statistic
➔ Maybelline mascara is the best brand in America.
![Page 15: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/15.jpg)
What words and images are used in the advertisement?
What persuasive techniques are used in the advertisement?
What is the claim in the advertisement?
Does the advertisement make you believe the claim? Why or why not?
Ad #1:
➔ Jessica Alba wearing mask.
➔ “Only you can silence yourself.”
➔ Register to vote.
➔ Celebrity endorsement
➔ Fear and insecurities
➔ Loaded language
➔ Voting gives you a voice in society.
![Page 16: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/16.jpg)
What words and images are used in the advertisement?
What persuasive techniques are used in the advertisement?
What is the claim in the advertisement?
Does the advertisement make you believe the claim? Why or why not?
Ad #2:
➔ 7-Up growing on tree.
➔ Now 100% natural.➔ Better than other
sodas.
➔ Fear & insecurities➔ Comparisons and
negatives
➔ 7-Up is the most natural diet soda.
![Page 17: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/17.jpg)
What words and images are used in the advertisement?
What persuasive techniques are used in the advertisement?
What is the claim in the advertisement?
Does the advertisement make you believe the claim? Why or why not?
Ad #3:
➔ Jennifer Aniston drinking water.
➔ Live a life well hydrated.
➔ Celebrity endorsement
➔ Sex appeal
➔ Smart Water is used by healthy people to stay hydrated.
![Page 18: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/18.jpg)
What words and images are used in the advertisement?
What persuasive techniques are used in the advertisement?
What is the claim in the advertisement?
Does the advertisement make you believe the claim? Why or why not?
Ad #4:
➔ Girl being hooked by fishing hook.
➔ Statistic about smoking.
➔ Number to call for help.
➔ Statistics ➔ Fear & insecurities
➔ Smoking is addictive.
![Page 19: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/19.jpg)
What words and images are used in the advertisement?
What persuasive techniques are used in the advertisement?
What is the claim in the advertisement?
Does the advertisement make you believe the claim? Why or why not?
Ad #5:
➔ Girl on life support.➔ Look her in the
eye. Then say a quick drink never hurt anybody.
➔ Fears & insecurities➔ Loaded language➔ Glittering
generalities
➔ Drinking and driving can hurt people.
![Page 20: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/20.jpg)
What words and images are used in the advertisement?
What persuasive techniques are used in the advertisement?
What is the claim in the advertisement?
Does the advertisement make you believe the claim? Why or why not?
Ad #6:
➔ Two children; 1 with automatic gun, 1 with candy.
➔ One child is holding something that is banned in U.S.
➔ Fears & insecurities➔ Loaded language
➔ Something needs to be done about automatic weapons in America.
![Page 21: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/21.jpg)
What words and images are used in the advertisement?
What persuasive techniques are used in the advertisement?
What is the claim in the advertisement?
Does the advertisement make you believe the claim? Why or why not?
Ad #7:
➔ Ketchup bottle resembling sliced tomato.
➔ No one grows ketchup like Heinz.
➔ Glittering generalities
➔ Comparisons & negatives
➔ Heinz is the best ketchup brand.
![Page 22: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/22.jpg)
What words and images are used in the advertisement?
What persuasive techniques are used in the advertisement?
What is the claim in the advertisement?
Does the advertisement make you believe the claim? Why or why not?
Ad #8:
➔ Hand passing off tree to other hand.
➔ The future is in your hands.
➔ Info about climate change.
➔ Fear & insecurities.➔ Loaded language
➔ Climate change is affecting the environment.
![Page 23: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/23.jpg)
What words and images are used in the advertisement?
What persuasive techniques are used in the advertisement?
What is the claim in the advertisement?
Does the advertisement make you believe the claim? Why or why not?
Ad #9:
➔ Pom juice as an IV.➔ Life support. The
antioxidant power of pomegranate juice.
➔ Fear & insecurities➔ Loaded language
➔ POM juice improves your health.
![Page 24: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/24.jpg)
What words and images are used in the advertisement?
What persuasive techniques are used in the advertisement?
What is the claim in the advertisement?
Does the advertisement make you believe the claim? Why or why not?
Ad #10:
➔ Nurofen Express➔ We see headaches
differently.
➔ Comparison & negatives
➔ Nurofen is the fastest cure for headaches.
![Page 25: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/25.jpg)
What words and images are used in the advertisement?
What persuasive techniques are used in the advertisement?
What is the claim in the advertisement?
Does the advertisement make you believe the claim? Why or why not?
Ad #11:
➔ Pear➔ Girl in
undergarments➔ This is no shape for
a girl.
➔ Fear & insecurities➔ Sex appeal
➔ Women should appear thin.
![Page 26: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/26.jpg)
What words and images are used in the advertisement?
What persuasive techniques are used in the advertisement?
What is the claim in the advertisement?
Does the advertisement make you believe the claim? Why or why not?
Ad #12:
➔ Girl in bicycle helmet with tire mark on face.
➔ Bicycles don’t come with bumpers.
➔ Fears & insecurities
➔ Motorists should be cautious not to hit bicyclists.
![Page 27: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/27.jpg)
What words and images are used in the advertisement?
What persuasive techniques are used in the advertisement?
What is the claim in the advertisement?
Does the advertisement make you believe the claim? Why or why not?
Ad #13:
➔ Carly Rae Jepsen➔ Crib➔ You’re supposed to
be changing the world, not diapers.
➔ Fears & insecurities➔ Celebrity
endorsement➔ Sex appeal➔ Loaded language
➔ Teenagers should not get pregnant.
![Page 28: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/28.jpg)
What words and images are used in the advertisement?
What persuasive techniques are used in the advertisement?
What is the claim in the advertisement?
Does the advertisement make you believe the claim? Why or why not?
Ad #14:
➔ Model with beautiful hair.
➔ Goodbye split ends, hello long hair.
➔ Sex appeal➔ Fear & insecurities
➔ Pantene gives you beautiful, long hair.
![Page 29: My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at](https://reader036.vdocuments.mx/reader036/viewer/2022071402/60f32816d872831d80263476/html5/thumbnails/29.jpg)
What words and images are used in the advertisement?
What persuasive techniques are used in the advertisement?
What is the claim in the advertisement?
Does the advertisement make you believe the claim? Why or why not?
Ad #15:
➔ Man on horse.➔ Smell like a man,
man.➔ Old Spice
➔ Humor.➔ Sex appeal
➔ Old Spices makes you smell like a man.