my presentation for pyp2013
DESCRIPTION
Helping the fashion/beauty/stylist community tackle social media.TRANSCRIPT
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Style the World Social Media
By @MrMikeStreet
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Who is Mike Street? Digital Strategist
Blogger
Help Brands Win
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People/Brands I’ve Worked With
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Let’s Begin
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Social Media You Can’t Ignore
And its importance
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850 Million USERS
Facebook has
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850 Million USERS
Facebook has
400 Million Tweets Daily
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Customers who engage with companies over social media spend 20-40% more money with those
companies than customers who do not
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1 2 3 Connecting With Business Self
Clients Visibility Promotion
Main usages for Social
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1
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Keep Your Clients Informed
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Best Clients!
Talk to Your
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E-mail/Newsletter
Facebook/Twitter Pages
Instagram/Pinterest
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Are People Talking About Your Work?
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Top of Mind
Keep Your Brand
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Press for your brand
Army of Advocates
Connect w/ micro-influencers
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Advance Your Personal Brand
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Stand Out
Make Your Voice
#Authority
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Blog for Yourself
Establish a Unique Voice
Visuals Are HUGE
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How Can I Get Started?
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YouTube If You Have a Gmail Account You Already Have a YouTube Account
Video tutorials and style tips are popular on YouTube
Start small and build a body of video work to add to your portfolio
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Facebook Every business should have a Facebook brand page
Use visuals to tell the story of your brand, your services, and your success
Develop a posting calendar and stay consistent
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Instagram Give your audience an inside look at your business and personal brand
Use visuals to tell the story of your brand, your services, and your success
Leverage short video #InstagramVideo
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Pinterest Pinterest is the “wish list” of the Internet
Showcase your talent and portfolio Visuals are everything on Pinterest so place your best work here
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Vine You only have 6 seconds to make an impact
Showcase your style, tips, and your work
Use hashtags to gain exposure and a following
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Twitter 140 characters to make an impact Find conversations that you and your brand can be a part of
#Stylechat – Every Wednesday at 3pm with StyleCaster. Be there and NETWORK!
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Questions?
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Recap Use social media as a means of business and self promotion
Find the platform that is right for you and your audience
Create content, mostly visuals
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Have Fun