my personally professional top 10
TRANSCRIPT
My Personally Professional Top 10
CRUZ, Shyla Z. Ateneo Graduate School of Business Markma R2906 November 2016
OUTLINE
1. DIFFERENTiation2. Establish MY brand3. PERSONAL selling4. My personal KAIZEN5. Sell THE EXPERIENCE
6. Always explore OPPORTUNITIES7. Keep my eyes on the PRIZE8. Personal PACKAGING9. Dare to TRY10. Learning should be FUN
1MARKETING CONCEPT
#DIFFERENTiation
• Value creation for customers• Competitive edge
APPLICATIONThough my core function ends in closing negotiations with tenants through leasing out mall spaces, a value that can be created would be my after-sales service. After a certain period of the tenants’ operations, I may need to set review meetings with them to constantly check their performance and provide assistance/recommendations to further strengthen their brands.
2MARKETING CONCEPT
#EstablishYOURbrand
APPLICATION
• You are your own brand• Identifier• What differentiates you from others
Create a personal blogsite to publish my articles on my personal interests and share my learnings and experiences.
Share the personal brand concept to my team and colleagues.
3MARKETING CONCEPT
#PERSONALSelling
APPLICATION
One-on-one approach
Make an effort to get to know the tenants more to establish and build relationships and networks.
Look for personal and professional ways of doing things better.
Not settling for what I think I can do best.
4MARKETING CONCEPT
#MYpersonalKAIZEN
APPLICATION
• Continuous improvement• Strive for quality
5MARKETING CONCEPT
#SellTHEEXPERIENCE
APPLICATION
Sell the experience, not the product/service
Use a different approach (more interactive) during work and school presentations.
Make the presentation something that can be remembered by the audience.
6#alwaysexploreOPPORTUNITIES
OLD WAY:Very procedure-based. Too comfortable in the existing
company processes.
6MARKETING CONCEPT
#alwaysexploreOPPORTUNITIES
APPLICATION
Finding the opportunity/gap
Review the current processes in the scope of my work. Think of ways on how to do things better/more efficient, both for customers and company.
7MARKETING CONCEPT
#keepmyeyesonthePRIZE
APPLICATION
• My Z• Vision/Mission
Prepare a 5-year personal and professional plan.
8#personalPACKAGING
OLD WAY:Clothes and appearance don’t matter as long as you can
deliver the desired objective.
8MARKETING CONCEPT
#personalPACKAGING
APPLICATION
• Brand Image• Perception
Power dressing. Ensure that my clothes/ appearance are apt in the professional setting especially when dealing with tenants/clients.
9MARKETING CONCEPT
#daretoTRY
APPLICATION
• Innovation• Calculated risks
Pursue new things that I have been wanting to do, but wasn’t able to do so because of fear in trying.
Include these things in my 2017 plans:Ex: travel alone, visit at least 1 local and 1 international destination, yoga, join an interest club/group.
10MARKETING CONCEPT
#learningshouldbeFUN
APPLICATION
• Experience• Networks and connections
Have fun in studying. Getting high grades is just tertiary to the experiences/learning process and friends/connections I will be gaining.