my personal brand plan
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My Personal Brand Plan
By Christine Baczynski
Key Messages
To have an effective personal brand, use several tools that you have at your disposal (ie. Social media, word of mouth, etc.)
Personal branding is a process and doesn’t happen overnight. Keep building it and eventually you will see it develop
Personal brand is as much how you project yourself as it is how others interpret how you project yourself
Key Messages...
Position Myself As:
Someone who has opinions on many topics
Someone who is a good writer – you NEED me to write for your company!
A PR professional who is friendly, funny and easy to talk to
Concerned and informed about current issues
Channels
Who Am I???
Witty
Fierce Good Communicator
Writer
Passionate
Eloquent
Humanist
Genuine
Well-travelled
Creative
EditorDetermined
Spontaneous
Go-Getter
Innovative
Personal SWOT Analysis
Strengths – experience working in a PR setting (Chamber of Commerce), writing articles and copy-editing for a newspaper, strong writing, spelling and grammatical skills
Weaknesses – no experience with social media to such a high degree, small amount of PR contacts
Opportunities – those who are successful in PR must have superior writing skills, I bring a spontaneous and edgy personality to the field
Threats – competition is fierce
Strategy
Increase my online presence and come to be known as someone with valid opinions
Share content that is important to me and reflects my values
“Sell” myself while still maintaining a personal life free from public exposure
Take advantage of networking opportunities and build a reputation in public relations
Tactics
Increase active presence on Twitter and make posts more often
Share content and opinions on my personal blog on blogspot.com
Attend IABC and CPRS networking events advertised by professors at Humber
Take advantage of volunteer opportunities advertised for PR students at Humber
Measurable Objectives/Critical Path
To increase my following on Twitter to 15 followers (who are not classmates) by the end of the semester
To make a minimum of one blog post per week on my personal blog that either shares content or gives opinion (or both)
To make contact with at least 5 PR professionals who can help me develop my brand by the end of the semester
Measureable Objectives/Critical Path continued...
To create a LinkedIn account and make contact with PR professionals throughout the course of the rest of the semester
Ultimate Goal
To market myself as a PR professional who is well-known, passionate and opinionated, while still managing to keep a separate personal life that doesn’t interfere with my work life
Fin