Sources• Slide 1: Photo credit: Zak Suhar• Slide 12: Photo credit: Dan Ariely “Predictably Irrational”• Slide 14: Nudge, Sunstein and Thaler 2008 • Slide 20: Gardete, Pedro. (2015) Social Effects in the In-Flight Marketplace: Characterization and

Managerial Implications http://www.gsb.stanford.edu/insights/pedro-m-gardete-fellow-airline-passengers-influence-what-you-buy

• Slide 22: Opower http://www.opower.com/solutions/energy-efficiency• Slide 23: Photo Credit: http://www.forbes.com/sites/joshbersin/2014/02/19/the-myth-of-the-bell-

curve-look-for-the-hyper-performers/• Slide 27-28: Dan Ariely Ted Talk https://www.youtube.com/watch?v=9X68dm92HVI• Slide 29: Photo Credit: Dan Goldstein. http://www.dangoldstein.com/papers/DefaultsScience.pdf• Slide 31: Beshears and Gino. HBR 2015. https://hbr.org/2015/05/leaders-as-decision-architects• Slide 33: Wansink, Brian; van Ittersum, Koert. (2013). Journal of Experimental Psychology.

http://psycnet.apa.org/journals/xap/19/4/320/• Slide 34: Dilip Soman. (2014) https://

www.edx.org/course/behavioural-economics-action-university-torontox-be101x• Slide 36: Compromise Effect. http://en.wikipedia.org/wiki/Context_effect