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My Music Video's Institution

By Daniel Bruce

+Universal Music Group (UMG)

UMG was founded in 1934 as DECCA Records USA.

UMG is the world’s largest music content company. In 1990, the company later developed into MCA Music Entertainment Group, and after another 6 years, further development lead to what we know as UMG today. With leading market positions in recorded music, as well as music publishing and merchandising, UMG both discovers and develops recording artists and songwriters then going onto market and promote their music through a variety of different formats and platforms, e.g. Youtube and other merchandising methods such as clothing lines and live shows.

UMG also owns and governs the copyrights to musical compositions in order for them to be used in public performances, recordings, and also for use in films and advertisements. UMG has worked alongside many successful artists such as Rihanna, Snow Patrol and The Who and is situated, mainly, in New York City, USA where the institution also manages various labels including DECCA Records, Island Records and Def Jam Recordings (also known as The Island Def Jam Music Group).

+Why I Chose Universal Music Group For My Bands Institution

I personally feel that the Universal Music Group (UMG) are the perfect choice for the institution that will represent my band.

I feel that UMG are the biggest institution in the industry and they have a fantastic track record with bands who are of the same genre as my band, Overexposed. For example, the company have worked with the likes of Snow Patrol who are an Alternative Rock band just like Overexposed.

The company also work with extremely successful stars/artists such as Rihanna, Adele and The Who.

I truly feel that with this companies power, wealth and connections in the industry that they will have no problems with marketing our band and making sure our star profile is seen all over the globe with their undoubtable powers in social media and advertising