my journey of crowdfunding
DESCRIPTION
MY JOURNEY Of CROWD FUNDING to Build a tool to Crowd fund BETTERTRANSCRIPT
![Page 1: MY JOURNEY OF CROWDFUNDING](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c190a04a795995228b4650/html5/thumbnails/1.jpg)
MY JOURNEY Of
CROWDFUNDINGto
Build a tool to Crowdfund BETTER
![Page 2: MY JOURNEY OF CROWDFUNDING](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c190a04a795995228b4650/html5/thumbnails/2.jpg)
The Numbers
2.3% Backer Rate
Most popular pledge: $25
Average pledge: $75
IG: 80%, KS: 56%
Average campaign: IG: $3700, KS : $5000
Successful ones: 30% of the funding from friends and family, within few days
Perks: 9 Levels
Average duration: IG:47, KS: 29-41 days
Pre-launch 3 to 9 months, full time job
Up to 65% Spend on Collection
KS
IG
Others
![Page 3: MY JOURNEY OF CROWDFUNDING](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c190a04a795995228b4650/html5/thumbnails/3.jpg)
Should/Could/How do I?.....
Better Strategy throughLessons learned from others
![Page 4: MY JOURNEY OF CROWDFUNDING](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c190a04a795995228b4650/html5/thumbnails/4.jpg)
Lesson 1
THE PRE LAUNCH
NOT THE CAMPAIGN …10, 9, 8, 7 , 6.. and “Zero”..
![Page 5: MY JOURNEY OF CROWDFUNDING](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c190a04a795995228b4650/html5/thumbnails/5.jpg)
Crowd Funding
Crowd
Connect Emotionally Engage repeatedly
→ Invest emotionally (Soft Invest)→ Hard $ Invest
LESSON 2
Tribe
Tribe
Strategy
![Page 6: MY JOURNEY OF CROWDFUNDING](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c190a04a795995228b4650/html5/thumbnails/6.jpg)
Crowd Vs Tribe
• A Tribe is built on:– Transparency, – Integrity– Credibility,– Common Interests/Shared Goals
» Founder Vs Funder– Engagement- Creative Process.– Continuous Feedback- Action– Emotional Connection
• Tribe stays with you during pre campaign, during the campaign and post campaign.
• Tribe is built from backers, influencers and their social network • Online tools available
![Page 7: MY JOURNEY OF CROWDFUNDING](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c190a04a795995228b4650/html5/thumbnails/7.jpg)
Building A Tribe
Find Crowd
Story & The
Telling Get
Involved
Involve
![Page 8: MY JOURNEY OF CROWDFUNDING](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c190a04a795995228b4650/html5/thumbnails/8.jpg)
Finding My Tribe
InCrowd Vs OutCrowd aka Backers Vs Influencers
1. Alumni Associations2. Company Events 3. Non Profits4. Networking Associations (GPSEG, PSL….)5. CrowdFunders (Kickstarter, Indiegogo, GoFundMe… Crowdcube, Fundable,
and Seedrs ) http://www.crowdcrux.com/10-best-kickstarter-alternatives/6. Crowd Funding consultants7. Change.org8. Flattr.com9. LinkedIn Groups (CrowdFunding, CrowdSourcing). Connect10. http://www.cofounderslab.com/11. http://www.pitchfuse.com/12. http://www.nlcfa.org/13. http://www.nlcfa.org/official-sponsors.html14. Entrepreneurs. Schools (Temple, Drexel) fs15. Crowdfunding Bloggers/Media16. Other NCFRA (other crowdfunding association)
![Page 9: MY JOURNEY OF CROWDFUNDING](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c190a04a795995228b4650/html5/thumbnails/9.jpg)
The TellingChannels,
Would you share it?
Why, How, What, Why of Quality SM Sharing http://goo.gl/aDbvDp
The Story
the story- 3 Cs.
Connect Emotionally
Convince Right brain
Compel Action
Theme“Helping to build a tribe by
fostering Trust, empathy and emotional connection, loyalty through
Integrity, transparency and collaboration resulting in emotional and financial investment”
Once upon a time..
![Page 10: MY JOURNEY OF CROWDFUNDING](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c190a04a795995228b4650/html5/thumbnails/10.jpg)
Failure is an option
– My Tribe will carry me even if my campaign is a failure
– It is a learning process.– It is hard work, but fun
![Page 11: MY JOURNEY OF CROWDFUNDING](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c190a04a795995228b4650/html5/thumbnails/11.jpg)
Funding Is Fun and Humane again
Human 2 Human
• Relationship• Trust• Word of mouth• Integrity• Credibility• Friends and Family
![Page 13: MY JOURNEY OF CROWDFUNDING](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54c190a04a795995228b4650/html5/thumbnails/13.jpg)
Resources
• Success Criteria Stats: http://goo.gl/QqUxTI• Effective SocialSharing: http://goo.gl/aDbvDpr• Prelaunch: Thunderclap, Pitchfuse,Prefundia, Linkedin Groups• Blog:
– CrowdCrux.com,– Simple trick to find bloggers: http://vimeo.com/77560606– http://launchopolis.com/campaigns/
• PR: CrowdfundingPr.com• Campaign Calculator : http://reubenpressman.com/kickstarter/• http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2088298