Case Study

My Ideal Town

iVOX bvba

research facilitators

Het Nieuwsblad

media publisher

Stakeholders

Content research project for the human interest department of Het Nieuwsblad.

A second follow-up study was conducted in order to discover people’s thoughts about their city (infrastructure, governance, cultural life, safety, …).

Starting point

The project needed to be fun oriented and had an individual approach towards the community of Het Nieuwsblad.

• Discover your ideal village / city

• How would you improve your city?

• Give your opinion on today’s local governance

Proposal towards participants

iCOMPARE

Share and compare with

friends via social media

Compare to significant

others

Immediate & relevant info

Different question

types

My Ideal Town

What kind of city do you wish to live in?

My Ideal Town What are the strong points of your ideal city?

This is your ideal city!

Give your opinion

Rate other inputs

Wisdom of the crowds

iDEA

Improve your town

Where do you live now?

What should be improved?

Improve your town Rate other ideas for your city

Top ideas for your city

> 70 000 unique

participants Qualitative operating

points per city

User generated content on & offline

Buzz via social media

Results

Value

Creative marketing & research approach

Qualitative database enlargement

Media exposure & website traffic

Brand enforcement (awareness, preference & reputation)

Other Success Stories Stem van Vlaanderen / La voix des Belges

political profile for VMMtv

> 800 000 participants

MovieMatcher

movie preference center for

Kinepolis

115 000 participants

Ruimte voor morgen

Urban, city and town

planning for the Flemish

government

80 000 participants

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