my great recipes presentation - team 4
TRANSCRIPT
TEAM & ROLES
MAJA TRAJKOVA ( E BUSINESS ) – RESEARCHSIMONA JOVEVSKA ( E BUSINESS ) – CAMPAIGN ANTONIO DIMOSKI ( MARKETING ) – MONETIZATION SARA SMOKVARSKA ( PSYCHOLOGY ) – EVENTS
CONDUCTED RESEARCH #1
NEW SEGMENT FOUND – SERVING MOTHERS - INCREASE USER BASE - DIFFERENTIATE FROM THE COMPETITION
CONDUCTED RESEARCH #1
MOMS MENTION BRANDS AN AVERAGE OF 73 TIMES PER WEEK
90% OF MOMS ARE ONLINE VS. JUST 76% OF WOMEN IN GENERAL
U.S. MOMS SPEND AN AVERAGE OF 8.3 HOURS ONLINE EVERYDAY
78% OF U.S. MOMS SAY THEY TAKE ACTION AFTER SEEING A BRAND’S POSTS
CONDUCTED RESEARCH #1
FROM THE SURVEY WE FOUND OUT THAT:
• 37.5% ARE WILLING TO SHARE THEIR RECIPE ONLINE
• 33.2% FROM THE MOTHER ARE SEARCHING FOR BABY FOOD IN FACEBOOK GROUPS
• 28.4% ANSWERED THEY ARE OFTEN USING ONLINE BABY RECIPES
CONDUCTED RESEARCH #1TARGET - MOTHERS• FROM AGE OF 25 TO 35 YEARS OLD• HAVING A CHILD TO OR UNDER 5
YEARS OLD• STAY AT HOME MOTHER
WHY STAY AT HOME MOTHER?• THERE IS A 29% INCREASE IN STAY
AT HOME MOTHERS SINCE 2012 • 53% OF THEM HAVE AT LEAST ONE
CHILD AT AGE 5 OR YOUNGER• ON AVERAGE THEY SPEND 18
HOURS A WEEK ON CHILD CARE
CAMPAIGN
ATTRACTING MOTHERS THROUGH SOCIAL MEDIA SUCH AS FACEBOOK
INTERESTING BABY RECIPES 74% OF U.S. MOMS USE FACEBOOK
MOMS HAVE 40% MORE FRIENDS ON FACEBOOK THAN OTHER WOMEN THEIR AGE WITHOUT CHILDREN
CAMPAIGN
ATTRACTING MOTHERS THROUGH INSTAGRAM POSTING PHOTOS
93% OF U.S. MOMS ACCESS INSTAGRAM WEEKLY AND 68% USE INSTAGRAM DAILY
78% OF U.S. MOMS SAY THEY TAKE ACTION AFTER SEEING A BRAND’S POSTS ON INSTAGRAM
CONDUCTED RESEARCH #2 FROM THE SURVEY POSTED ON FOOD FORUM AND FACEBOOK GROUP WE’VE CAME
TO CONCLUSION THAT:• 43% WILL MOST LIKELY PARTICIPATE IN COOKING COMPETITION AND 34% ARE
WILING TO .• BY 40% THE CRITERIA FOR PARTICIPATING IN A COMPETITION IS BY POSTING A
PICTURE, 33% BY WRITING RECIPE AND 27% BY POSTING VIDEO• 42% SAID THAT THEY WILL MOST LIKELY INVITE FRIENDS TO PARTICIPATE IN THIS
KIND OF COOKING COMPETITION AND 35% SAID THEY SURELY WILL EVENTS COMPETITION GIVE AWAY ENGAGING CURRENT USERS GETTING NEW ONES
MONETIZATION THROUGH AFFILIATE MARKETING
• MOST POPULAR AND EASIEST WAY TO MAKE MONEY FROM YOUR WEBSITE• PICK A PRODUCT FROM THE OFFERED CATEGORIES AND
PROMOTE IT• THERE IS NO COST ONLY PROFIT