My Fun E Valentine

5 examples of digital marketing on valentines day from around the world.

Love Stuck

Action:Waterloo station had an augmented reality billboard put up for Valentines day. Using Aurasma Lite the poster encouraged people to download the app and bring the model to life.

Have a go...

M&S received a strong amount of press from the campaign. Their aim was to try and up-sell different Valentines themed gifts and products.

The poster gave waiting commuters something fun to do allowing them to download the app and bring the model to life. It also gave the commuters ideas for valentine gifts.

Label of love

Action: Innocent Smoothies allowed customers to create their own personalised bottle labels. You could either share them with friends or print them off and stick them to the bottle.

Customers can create personalised content for their friends either digitally or physically.

Innocent smoothies had their content shared online. Received strong traffic and PR, and helped strengthen the Innocent brand.

Dove Billboard

Action: Dove launched an interactive digital billboard posting questions via twitter. Twitter followers were able to respond and have their tweet posted by using the #DOVELOVE

Dove received a strong level of engagement, and could put a smile on their customers faces. This helped them promote the larger ‘Dove Real Beauty’ campaign. Dove FB page saw an increase in activity and the hashtag promoted their Twitter account.

Dove followers were able to have their tweets visualised and re-tweeted.

Pizza Hut - Tie The Knot

Action - Pizza Hut adapted their site to allow users to purchase a ‘tie the knot’ dinner. Entire package costs $10,010. The deal provides a pizza meal and a diamond ring. A very successful PR account that was created by having the flexibility on the website.

Yogurt Kama Spoon Ra

Action: To help promote themselves they played on their already considered ‘naughty’ personality and created their version of the kama sutra, with spoons. Good quality and funny content!

Brand content pushed out online. Awareness created for the yogurt shop and a real push into building a memorable voice for the brand.

Fans enjoy the good quality content and it becomes sharable.