my ebook journey annette welsford. i followed andrew and daryl’s ebook program brainstormed...
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My Ebook Journey
Annette Welsford
I Followed Andrew and Daryl’s Ebook
Program• Brainstormed reviewed the stats
on 20+ topics• Surveyed 5 topics• Growing Tomatoes met criteria• Wrote book with friend – plant
pathology and nutrition expert• Did all graphic design• Put up website• Started marketing with Google
Testing
• Headlines• Photos• Copy• Pricing
30/01/07 to 1/3/07 Views Conversions Conv % Price
index9a.html 1000 9 0.9 19.99, 32.95 & 39.95
index9b.html 1000 4 0.4 23.95, 34.95 & 39.95
index9c.html 1000 3 0.3 24.95, 34.95 & 39.95
index9d.html 1000 11 1.0 29.95, 36.95 & 39.95
• Bonuses• Fonts• Testimonial boxes• Banners
Early Website Versions
Early Website Versions
Book Versions
Ebook Hard Cover
MarketingOnline• Google Advertising• Online Articles• Affiliates – Clickbank• Affiliates – Clixgalore• Affiliates – paydotcom.com• Affiliates – Direct Approach• List with Online Book Stores• Viral ReferralOffline• Press Releases - Gardening Australia, Women’s
Network, 3AW, Brisbane Extra• Neilsen’s Database listing (shops, library
supply services)• Contacting Shops – Mitre 10, nurseries,
gardening bookshops
Marketing StatsSite Visits
Conversions
Traffic
Marketing Stats
Country Visits Sales
United States 52.5% 30.5%
Australia 11.2% 22.8%
United Kingdom 13.0% 2.9%
Canada 5.9% 2.1%
South Africa 2.4% 2.0%
New Zealand 2.7% 1.4%
Ireland 1.0% 0.5%
France 0.4% 0.5%
Philippines 2.2% 0.4%
Ukraine 0.1% 0.4%
India 0.7% 0.3%
Greece 0.4% 0.3%
Netherlands 0.2% 0.3%
Malaysia 0.8% 0.3%
Follow Up Marketing
IMPORTANT – customer satisfaction survey email after 14 days
1. Does the book provide you with all the info you need to cultivate your tomatoes?
2. Do you have any suggestions for further tomato topics we should include in the book?
3. Do you have any suggestions for other topics? What vegetable, fruit or gardening subjects or products are of interest to you?
4. Are you completely satisfied with the service we provided?
1. Gives us testimonials for website (over 350)2. Gives us solid proof of which book to write next
Follow Up Marketing
2010• Tomato Varieties Database – 1300 varieties and seed suppliers• Data and program outsourced on elance
2010
Our Family Tomato Cookbook
20102nd Edition, CD and Cookbook
Outsource:
• Graphic Design
• Article writing
• Posting Books
• Bookkeeping
20102nd Edition, CD and Cookbook
2009 - $50,000
2010 - $75,000
2010• Growingveggies Blog• Perfect Potatoes Book• Other ebooks• Become-Stylish Membership Program,
book and estyle personal style software• Small Business Marketing Membership• Tradies Marketing Membership
2010 Is YOUR Year
To Be Successful
Online!
Annette Welsford