my dps positioning

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Positioning Map of refrigirators

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Slide 1

Brand Awareness &Market Share Market Leader- LG

Godrej- Second most popular brand

Samsung & Whirlpool lag behind

Image Profile Analysis

LG- Closest to the Ideal Product

Whirlpool gets the Second preference

Unstructured positioning pattern for other playersPerceptual Map

Chart13194711

Sales

Sheet1SalesSAMSUNG3VIDEOCON1LG9WHIRLPOOL4GODREJ7ELECTROLUX1BPL1