my dps positioning
DESCRIPTION
Positioning Map of refrigiratorsTRANSCRIPT
Slide 1
Brand Awareness &Market Share Market Leader- LG
Godrej- Second most popular brand
Samsung & Whirlpool lag behind
Image Profile Analysis
LG- Closest to the Ideal Product
Whirlpool gets the Second preference
Unstructured positioning pattern for other playersPerceptual Map
Chart13194711
Sales
Sheet1SalesSAMSUNG3VIDEOCON1LG9WHIRLPOOL4GODREJ7ELECTROLUX1BPL1