my brilliant career - portfolio samples
TRANSCRIPT
I’m Rebecca Rivera, freelance Copywriter & Creative Director. Nice to e-meet you. On to the work.
The 3% Conference champions female creative leadership in advertising. Working with 3% founder Kat Gordon, I helped define the 3% story & agenda, directed the digital, video, and social teams, moderated panels, and created programming like Speed Mentoring and CD Bootcamp.
In 3 short years, I helped the 3% Conference organization and community grow exponentially. In the process, we managed to #changetheratio. Download the study.
I liked using my talents for the greater good so much that I decided to create Speed Mentoring, which lets people meet, exchange ideas & get career advice in record time.
So far, Speed Mentoring has been offered at events in San Francisco, Atlanta, NYC, London, and at #SXSW2015. App coming soon.
Lynda.com was the first online learning site, founded by – you guessed it – Lynda Weinman. I worked with the in-house team to refresh all of the messaging on the site’s core landing pages.
I branded Koncerted, a start-up which makes all of the systems in your smart home work together in concert. Projects included: brand essence, naming & tagline, customer profiles, website, collateral & CRM materials, social strategy, content, and more.
Acquia wanted the world to know Drupal isn’t just for building monolithic enterprise websites but also for innovative, websites for the likes of David Bowie. So I led the company through a tagline and messaging exercise, which resulted in their new tagline: “Dream it. Drupal it.”
For this Cathedral Commons website announcing the availability of a new group of residences in a privileged and serene corner of Washington DC, I created brand messaging that expresses confident, understated luxury.
Many women want the type of skin care you can only get at a spa. But they want it in their home. On this Pevonia website, which I wrote, women can pinpoint their skin concerns and find products to solve them – with the help of an aesthetician.
Choosing a college is hard. A campus visit & website aren’t enough to go on when trying to make one of the most important decisions of your life. So we shot a series of unscripted social experiment videos to show what students – and life - is really like at Skidmore College.We housed the videos on YouTube and within a custom video player on the Skidmore website.
A campus visit & website aren’t enough to go on when choosing a college. So I came up with the idea of shooting a series of unscripted videos to show what students – and life - is really like at Skidmore. We housed the videos on YouTube and within a custom video player on the Skidmore website.
View the Skidmore College videos at: https://vimeo.com/rebrivved
Speaking of content, I’ve done TV spots, interviews, anthem, event, and motion graphics videos, all of which are best viewed at: https://vimeo.com/rebrivved
The Juicy Bits
Tide is the keeper of America's colors -- the red, white & blue. To celebrate the London Olympics, we (the Digitas creative team) created a Facebook app that let every American tag a piece of a digital flag with their unique American story.
The Juicy Bits
Infoboom is an IBM community where business leaders validate, network & share insights around IT-related issues. I wrote the site & some of the content to populate it.
HBO was having trouble getting folks to watch Pay Per View boxing matches. So we created a Facebook app (which I named and wrote) that let people beat the bejesus out of their friends.
Kids can have sparkly good fun playing dress-up, making postcards, reading a secret diary & learning about horse breeds with this Chancey of the Maury River tablet app I helped write. The app, available on iTunes and Kindle, is based on a best selling children’s book.
The Juicy Bits
Parents in La Jolla have many private schools to choose from. In this brochure, which I concepted and wrote, we wanted to show them that the Bishop’s School is a place for kids who truly live to learn.
I concepted and wrote this brand brochure for UppaBaby, a growing stroller company who believes the only way to do business is to sweat the small stuff – so parents don’t have to.
This brochure was for the first American-made electric car, the GMEV1.I was lucky enough to be one of the writers on the brochure and to be the Creative Director and writer of the website. The campaign won many, many awards. The car itself, though, was killed off by GM.
As long as people have physical mailboxes, there will be Direct Mail. And as this shape mail piece for Ameriquest proves, it’s possible to create something people will actually be happy to receive.
See more at https://rebrivved.carbonmade.coom or https://vimeo.com/rebrivvedContact me at [email protected]
Thank you