my brickell broker presentation

E X C L U S I V E LY P R E PA R E D B Y

2

Project Summary

192 studio, one and two bedroom ultra modern residences

representing a bold, new statement about contemporary

culture and city living. Designed by Arquitectonica with

interiors by Karim Rashid. Located in the heart of Brickell

in the middle of it all.

myentranceFrom the very first second you encounter it, MyBrickell captivates your senses. The lobby’s three-story ceilings are an impressive welcome. Avant-garde interiors by Karim Rashid feature his signature symbolism and provocative concepts. Smart design details surprise and delight.

A true statement in refined urban living

3

What are we selling?

We are selling Location, Value & Design

A lifestyle....

Live + Work + Play

myentranceFrom the very first second you encounter it, MyBrickell captivates your senses. The lobby’s three-story ceilings are an impressive welcome. Avant-garde interiors by Karim Rashid feature his signature symbolism and provocative concepts. Smart design details surprise and delight.

A true statement in refined urban living

4

OVERALL SOUTH ELEVATION

DESIGN STANDARD EXAMPLE B

SCALE: 1”=80’-0”0’ 40’

20’ 80’SPECIAL AREA PLAN

ARQUITECTONICA2900 OAK AVENUE, MIAMI FLORIDA 33133 USATel. 305.372.1812 Fax.305.372.1175www.arquitectonica.comNo copies, transmissions, reproductions, or electronic manipulation of any portion of these drawings in whole or inpart are to be made without the express written permission of Arquitectonica International. All designs indicated inthese drawings are property of Arquitectonica International. All copyrights reserved (c) 2011.

A2.02JUNE 29 2011

PRELIMINARY MASSINGSPECIAL AREA PLAN

ARQUITECTONICA2900 OAK AVENUE, MIAMI FLORIDA 33133 USATel. 305.372.1812 Fax.305.372.1175www.arquitectonica.comNo copies, transmissions, reproductions, or electronic manipulation of any portion of these drawings in whole or inpart are to be made without the express written permission of Arquitectonica International. All designs indicated inthese drawings are property of Arquitectonica International. All copyrights reserved (c) 2011. JUNE 27, 2011

A4.02

myfuturemybrickell marks the beginning of incredibly exciting things to come for Miami urbanites. Just blocks

from your front door is the site for the business-meets-pleasure atmosphere of Brickell CitiCentre and less than 2 miles to the north, plans are already underway for Resorts World Miami, a first-of-its-kind waterfront resort, condominium, entertainment complex located between Biscayne Bay and the stunning Arsht Center for the Performing Arts. At mybrickell, the future isn’t just here and now, it is completely and totally yours.

Brickell CitiCentre*

• A new $700-million, 4.6 million square-foot business and shopping district

• Multiple urban office towers, condominium high-rises and downtown apartments

• Four city blocks of restaurants, upscale shops such as Harrods, and elite hotels

• Approved by the City of Miami

* IN DESIGN STAGE

* IN DESIGN STAGE

Resorts World Miami*

• Each of the four hotels would cater to a different clientele: family hotel – 2,000 rooms, luxury hotel – 1,200 rooms, convention hotel – 1,300 rooms and boutique hotel – 750 rooms.

• Two residential condo towers with 1,000 units sitting behind the Boulevard Shops on Biscayne Boulevard.

• More than 50 restaurants, lounges, bars and nightclubs, ranging from fine dining to buffets and a food court for a total of 700,000 square feet.

• About 60 luxury shops, plus a marketplace for a total of 250,000 square feet.

• Convention and meeting space totaling 750,000 square feet, including a 200,000-square-foot ballroom.

• Entertainment facilities include a cinema and an interactive museum.

• A 3.6 acre rooftop lagoon• Proposed site of Miami’s first full-scale casino

(pending government approval)

RESORTS WORLD MIAMI (Genting/Arquitectonica) RESORTS WORLD MIAMI (Genting/Arquitectonica)

RESORTS WORLD MIAMI (Genting/Arquitectonica)

BRICKELL CITICENTRE (Swire/Arquitectonica)



PRELIMINARY MASSING

KEY PLAN

SPECIAL AREA PLAN


A4.05

ALL REFERENCES TO AND/OR RENDERINGS OF, BRICKELL CITICENTRE, CAPITAL ON BRICKELL, RESORTS WORLD MIAMI MUST BE NOTED AS PROPOSED ONLY WITH A DISCLAIMER THAT THOSE DEVELOPMENTS ARE PROPOSED ONLY, ARE NOT CONSTRUCTED, AND ARE NOT BEING DEVELOPED BY THE DEVELOPER OF MYBRICKELL. AS SUCH, THE DEVELOPER HAS NO CONTROL OVER THOSE PROJECTS AND THERE IS NO GUARANTEE THAT THEY WILL BE DEVELOPED, OR IF SO, WHAT THEY WILL CONSIST OF. ALSO, ANY INFORMATION INCLUDED ABOUT THOSE PROJECTS SHOULD TIE TO A SPECIFIC PRESS RELEASE, OR OTHER PIECE OF PUBLIC INFORMATION, AND SHOULD STATE SO IN THE BROCHURE

ALL REFERENCES TO AND/OR RENDERINGS OF, BRICKELL CITICENTRE, CAPITAL ON BRICKELL, RESORTS WORLD MIAMI MUST BE NOTED AS PROPOSED ONLY WITH A DISCLAIMER THAT THOSE DEVELOPMENTS ARE PROPOSED ONLY, ARE NOT CONSTRUCTED, AND ARE NOT BEING DEVELOPED BY THE DEVELOPER OF MYBRICKELL. AS SUCH, THE DEVELOPER HAS NO CONTROL OVER THOSE PROJECTS AND THERE IS NO GUARANTEE THAT THEY WILL BE DEVELOPED, OR IF SO, WHAT THEY WILL CONSIST OF. ALSO, ANY INFORMATION INCLUDED ABOUT THOSE PROJECTS SHOULD TIE TO A SPECIFIC PRESS RELEASE, OR OTHER PIECE OF PUBLIC INFORMATION, AND SHOULD STATE SO IN THE BROCHURE

Location

mybrickell puts you in the middle of it all• Brickell is often referred to as The “Manhattan of the South”

• Brickell is comprised of several upscale, luxury condominium and apartment towers

• Largest concentration of international banks in the US

• Miami’s top destination for five-star hotels and restaurants

• Within blocks of the site of Brickell CitiCentre

• Less than 2 miles to the north of the future site of the Resorts World Miami

waterfront resort, condominium and entertainment complex

• Mary Brickell Village, the social hub of restaurants, nightlife,

and boutiques is around the corner

Brickell Downtown Miami Story

5

Location

6

Brickell is the premier mixed use center of Miami; a true live + work + play community.

Since 2006, most of the development investment in Miami-Dade County of condominiums, office and retail has been concentrated in Brickell.

Why Brickell?

Location

7

Residential development = people• Since 2008, 7,000 new residential units have been built in Brickell

• People enjoy the convenience of living closer

to their workplace

• Close to 20,000 new residents in Brickell

• Brickell has become a place for families

• The city is alive 24/7

• New population generates demand for services

(3 supermarkets, 4 new day care centers, 35 new restaurants,

6 new parks)

Location

8

Office development = Jobs• 3 new office buildings in Brickell totaling close

to 2 million square feet

• New prime offices attract the highest rents, which

attract the best businesses, which pay the highest salaries

• Since 2008, 15,000 new jobs with average salaries of $80k

(twice the US average) have been created in Brickell

Location

9

Retail development = Entertainment

• Mary Brickell Village opened in 2008

• South Miami Ave concentrated on a pedestrian lifestyle

• Average retail ticket value has increased substantially

(quality jobs=quality retail)

Location

10

Residential + Office + Retail =

24/7 Mixed Use Lifestyle

The Urban Center of Miami

Unique to South Florida and attractive to Latin American urban purchasers

Location

11

Value/Design

myrestaurants1. Il Gabbiano2. Scalina3. Zuma4. Daniel Boloud Bistro5. Area 316. Capital Grille7. Azul8. Tobacco Road9. Oysterbar10. Oceanaire11. P. F. Chang’s12. Rosa Mexicano13. Perricone’s14. Segrafeddo15. Noveccento16. Puerto Madero17. Dolores Lolita18. Morton’s

myshopping19. MaryBrickell Village20. Brickell Citi Center (Planned)

21. Whole Foods Supermarket (planning)22. Publix23. Publix south

myhotels24. Four Seasons Hotel25. Epic Hotel26. JW Marriot Marquis Hotel27. Mandarin Hotel28. Viceroy Hotel29. Conrad Hotel30. East Hotel (Planned)

myparks31. Miami Bicentenial Park32. Miami Bayfront Park33. Icon Brickell Park34. Brickell Park35. Miami River Broadwalk36. Brickell South Board37. Simpson Park38. Flat Iron Park

< MIA Airport 15 min

Walking Distance

Walking Distance

Walking Distance

10 min.

5 min.

3 min.

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1211

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30

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35

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DOWNTOWNMIAMI

MIAMIINTERNATIONAL

AIRPORT

SOUTHBEACH

KEY BISCAYNE

ART DISTRICT

CORAL GABLES

Foyer

Living/Dining14’2” x 25’

Den8’2” x 10’

Kitchen

Master Bedroom13’9” x 15’1”

Bedroom11’6” x 12’

Bath

Bath

Balcony9’7” x 8’9”

WIC

WIC

Foyer

Living/Dining15’6” x 20’5”

Kitchen


Bedroom12’3” x 13’4”

Bath

Bath

Balcony6’ x 16’2”

WIC

WIC

Living19”3“ x 20’6”

Dining

Kitchen

WIC

Bath

Balcony8’5” x 5’


Kitchen


Bath


WIC

Den

Living19” x 20’3”

Dining

Kitchen

WIC

Bath


Dining12’8” x 27’4”

Living

Kitchen

WIC

Bath

Den

Master Bedroom12’5” x 14’


Dining13’ x 25’4”

Kitchen WIC

Bath

Bath

WIC

Den11’6”x 7’9”

Foyer


Bedroom11’6”x 12’

Living


Living/Dining13’ x 20’

Kitchen

Master Bedroom12’ x 14’

Bedroom10’ x 12’5”

Bath

Bath


WIC

A world of shining towers against the shores of Biscayne Bay and the

Miami River. High-speed business and low-key lounges. A world of

international corporations and world cuisines. This is where attorneys, bankers and others turn

busy days at the office into gourmet soirees and dinners in Miami’s best scene. Where families

stroll along the water, play in green open spaces and shop in world class upscale boutiques just

blocks from their homes. This is Miami at its best. This is mybrickell.

mylife

Ultramodern Residencesin Brickell

Be part of Brickell’s evolution







Walking Distance

Walking Distance

Walking Distance

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5 min.

3 min.

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36

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DOWNTOWNMIAMI

MIAMIINTERNATIONAL

AIRPORT

SOUTHBEACH

KEY BISCAYNE

ART DISTRICT

CORAL GABLES

Foyer


Den8’2” x 10’

Kitchen



Bath

Bath


WIC

WIC

Foyer


Kitchen



Bath

Bath


WIC

WIC

Living19”3“ x 20’6”

Dining

Kitchen

WIC

Bath



Kitchen


Bath


WIC

Den


Dining

Kitchen

WIC

Bath


Dining12’8” x 27’4”

Living

Kitchen

WIC

Bath

Den




Kitchen WIC

Bath

Bath

WIC

Den11’6”x 7’9”

Foyer



Living



Kitchen



Bath

Bath


WIC







mylife









Walking Distance

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Walking Distance

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5 min.

3 min.

19

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1415

1637

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36

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DOWNTOWNMIAMI

MIAMIINTERNATIONAL

AIRPORT

SOUTHBEACH

KEY BISCAYNE

ART DISTRICT

CORAL GABLES

Foyer


Den8’2” x 10’

Kitchen



Bath

Bath


WIC

WIC

Foyer


Kitchen



Bath

Bath


WIC

WIC

Living19”3“ x 20’6”

Dining

Kitchen

WIC

Bath



Kitchen


Bath


WIC

Den


Dining

Kitchen

WIC

Bath


Dining12’8” x 27’4”

Living

Kitchen

WIC

Bath

Den




Kitchen WIC

Bath

Bath

WIC

Den11’6”x 7’9”

Foyer



Living



Kitchen



Bath

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WIC







mylife









Walking Distance

Walking Distance

Walking Distance

10 min.

5 min.

3 min.

19

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8

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1415

1637

29

36

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DOWNTOWNMIAMI

MIAMIINTERNATIONAL

AIRPORT

SOUTHBEACH

KEY BISCAYNE

ART DISTRICT

CORAL GABLES

Foyer


Den8’2” x 10’

Kitchen



Bath

Bath


WIC

WIC

Foyer


Kitchen



Bath

Bath


WIC

WIC

Living19”3“ x 20’6”

Dining

Kitchen

WIC

Bath



Kitchen


Bath


WIC

Den


Dining

Kitchen

WIC

Bath


Dining12’8” x 27’4”

Living

Kitchen

WIC

Bath

Den




Kitchen WIC

Bath

Bath

WIC

Den11’6”x 7’9”

Foyer



Living



Kitchen



Bath

Bath


WIC







mylife









Walking Distance

Walking Distance

Walking Distance

10 min.

5 min.

3 min.

19

1211

20

18

38

30

21

35

22

23

24

25

264

2 1

3

5

6

7

27

8

9

10 13

1415

1637

29

36

33

34

28

DOWNTOWNMIAMI

MIAMIINTERNATIONAL

AIRPORT

SOUTHBEACH

KEY BISCAYNE

ART DISTRICT

CORAL GABLES

Foyer


Den8’2” x 10’

Kitchen



Bath

Bath


WIC

WIC

Foyer


Kitchen



Bath

Bath


WIC

WIC

Living19”3“ x 20’6”

Dining

Kitchen

WIC

Bath



Kitchen


Bath


WIC

Den


Dining

Kitchen

WIC

Bath


Dining12’8” x 27’4”

Living

Kitchen

WIC

Bath

Den




Kitchen WIC

Bath

Bath

WIC

Den11’6”x 7’9”

Foyer



Living



Kitchen



Bath

Bath


WIC







mylife



2 Bedroom/2 Bath/DenLess than 1250 sf

+Den+1/2 Bath

2 Bedroom/2 BathLess than 955 sf

Efficient Floorplans Starting at $295 psfValue







Walking Distance

Walking Distance

Walking Distance

10 min.

5 min.

3 min.

19

1211

20

18

38

30

21

35

22

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2 1

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5

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27

8

9

10 13

1415

1637

29

36

33

34

28

DOWNTOWNMIAMI

MIAMIINTERNATIONAL

AIRPORT

SOUTHBEACH

KEY BISCAYNE

ART DISTRICT

CORAL GABLES

Foyer


Den8’2” x 10’

Kitchen



Bath

Bath


WIC

WIC

Foyer


Kitchen



Bath

Bath


WIC

WIC

Living19”3“ x 20’6”

Dining

Kitchen

WIC

Bath



Kitchen


Bath


WIC

Den


Dining

Kitchen

WIC

Bath


Dining12’8” x 27’4”

Living

Kitchen

WIC

Bath

Den




Kitchen WIC

Bath

Bath

WIC

Den11’6”x 7’9”

Foyer



Living



Kitchen



Bath

Bath


WIC







mylife



Studio with capabilityto convert to one bedroom

12

Attainable Urban Luxury in Brickell

Studios from $164,900

1 bedroom + den /1 ½ baths from $219,900

2 bedrooms/2 baths from $249,900

2 bedrooms + den /2 baths from $299,900

1313

Architecture by Plaza Design by Interiors by

Rashid

mybrickell by Karim Rashid

2008 2011

Related recognizes the value of branding as a product differentiator.

• Branded products carry a premium (ex. Icon Brickell).

• Resale value increases when Buyer purchases in a unique bldg.

Value/Branding

Value

14

• Land acquired at bargain price

• Construction costs negotiated in bulk

• Building services contracted at volume prices

• Volume discounts passed to mybrickell purchasers

Icon BrickellViceroy HotelThe Plaza on Brickell500 Brickell

50 BiscayneOne MiamiLoft 1Loft 2

The Yacht ClubThe Markand more...

Value/Related Brand

Value

15

Rents in Brickell have grown on average 10% annually since 2008

Why?

• Growing work force moving to Brickell• New office jobs created in the area• Live + Work + Play Lifestyle

Brickell Financial Plaza - 400,000 square feet of office space, approximately 4,000 new office workers. Due to open in 2012 located next to mybrickell

Purchase in 2011 and take advantage of rent demand for 2013

Value/Rent Appreciation

Value

1616

“Related is always on the forefront of cutting edge design”

Best designers in the world brought first by Related: David Rockwell, Yaboo Pushelberg, Phillipe Starck and NOW Karim Rashid

Design

17

Design

Quality & Service• Residences delivered with best finishes

• At unbeatable prices

• Attainable luxury in each market place

18

Deposit Schedule

mylifeDramatic floor-to-ceiling windows, comfortable terraces, stunning city, river and bay views – welcome to urban utopia. Just outside your door, the charms of Brickell beckon. Lush parks, monuments, works of art, and historic sites all coexist alongside some of Miami’s most recognizable buildings and architecture.

Modern classic residences redefine high-rise living to be an exciting step ahead

This is the world you live in – a waterfront city with a distinctly downtown vibe and a residence that embraces and reflects all the best qualities of Miami. • Spacious walk-in closets• Open-concept floor plans• Energy-efficient, impact-resistant windows• High-efficiency central AC and heating in each unit

• Sprinkler fire-protection system• High-speed internet access in all common areas• Prewired for smartbuilding technology, high-speed

internet, multiple jacks, homerun-configured CAT5 cable for data/voice communications and high-definition programming for all television outlets.

Payment Structure:

Payment Target Target Date

10% W/ price specific reservation Nov. 1st

10% At contract Dec. 1st

20% At groundbreaking Feb 28th 2012

20% At slab floor 12 (6 months) Aug 30th, 2012

20% At top off Feb 28th 2013

20% At closing Oct 30th 2013

Sales Strategy

19

Commission Structure

Outside broker Commission:

• 5% first 5 sales

• 6% on 6th sale and after

Paid out:

• 75% at 40% purchaser deposit (ground breaking)

• 25% at closing

mylifeDramatic floor-to-ceiling windows, comfortable terraces, stunning city, river and bay views – welcome to urban utopia. Just outside your door, the charms of Brickell beckon. Lush parks, monuments, works of art, and historic sites all coexist alongside some of Miami’s most recognizable buildings and architecture.

Modern classic residences redefine high-rise living to be an exciting step ahead

This is the world you live in – a waterfront city with a distinctly downtown vibe and a residence that embraces and reflects all the best qualities of Miami. • Spacious walk-in closets• Open-concept floor plans• Energy-efficient, impact-resistant windows• High-efficiency central AC and heating in each unit

• Sprinkler fire-protection system• High-speed internet access in all common areas• Prewired for smartbuilding technology, high-speed

internet, multiple jacks, homerun-configured CAT5 cable for data/voice communications and high-definition programming for all television outlets.

Sales Strategy

20

ConclusionThe evolution of the 24 hour city is the key to marketing of mybrickell. From the Design

District to BRICKELL Avenue from the Bay to Downtown, Miami is evolving as the

sophisticated, cosmopolitan tropical oasis that appeals to people from all international

destinations. While Latin America has always had a love affair with our city, today we have

visitors from Canada, Europe and Asia establishing ownership interests and investments

in real estate and business. MIAMI IS ON SALE is the mantra around the world. We have

the finest design and the most exciting environment in the safest country in the world.

International conglomerates such as Swire Corporation, Genting Corporation,

the Related Companies and many more have taken significant positions in

land and development projects that will define our city for the next twenty

years and beyond. Miami will be shaped by huge mixed use projects that

will combine residential, commercial, hospitality and culture, tying together

the most vibrant resort, business and residential environments in the ideal

cosmopolitan waterfront community.

myneighborhoodAs one of Miami’s most prestigious addresses, Brickell is made up of several upscale, luxury condominium and

apartment towers. Often referred to as the “Manhattan of the South,” Brickell is home to the largest concentration of international banks in the U.S. It also enjoys a reputation as Miami’s top destination for five-star hotels and restaurants. At its center, Mary Brickell Village is a social hub defined by restaurants, nightlife and boutiques. The planned Brickell CitiCentre, our next door neighbor, alongside the river promises more of the same with high-class retail shopping, hotels, conference facilities and more.

PRELIMINARY MASSING

KEY PLAN

SPECIAL AREA PLAN


A4.07

Conclusion

21

mybrickellis strategically located to take advantage of all that is NOW and all that WILL BE.

Residents will be able to walk out of Karim Rashid’s hip, happening lobby into the hub

of BRICKELL action. They will be able to hop on the people mover and access the finest

restaurants, shopping and entertainment. The Related Group makes these choices

affordable, stylish and smart. Once again leading the wave of future development, Jorge

Perez’s vision defines contemporary urban design.

Life is great in the 24 hour city.

myneighborhoodAs one of Miami’s most prestigious addresses, Brickell is made up of several upscale, luxury condominium and

apartment towers. Often referred to as the “Manhattan of the South,” Brickell is home to the largest concentration of international banks in the U.S. It also enjoys a reputation as Miami’s top destination for five-star hotels and restaurants. At its center, Mary Brickell Village is a social hub defined by restaurants, nightlife and boutiques. The planned Brickell CitiCentre, our next door neighbor, alongside the river promises more of the same with high-class retail shopping, hotels, conference facilities and more.

PRELIMINARY MASSING

KEY PLAN

SPECIAL AREA PLAN


A4.07

Conclusion

my brickell broker presentation

Documents

miami florida

miami urbanites

luxury hotel brickell

arquitectonica withinteriors

square feet

developer of mybrickell

rooms convention

convention hotel