My Analysis of Vibe

Magazine

Background Information• They have had a 15th anniversary on 17th of august 2010• Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly

features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund InterMedia Partners and is now issued quarterly with double covers, with a larger online presence, aided by the Vibe Lifestyle Network, a group of entertainment/music websites under the Vibe brand. The magazine's target demographic is predominantly young, urban followers of hip-hop culture.

• Vibe had a circulation of approximately 800,000. Advertisers ran the gamut from record labels to fashion houses to various cognac brands.

• Quincy Jones launched Vibe in 1993, in partnership with Time Inc. Miller Publishing bought Vibe in 1996,. The private equity group Wicks Group of Companies bought the magazine in 2006.

• On June 30, 2009, Vibe was shut down.• After shutting down, private equity investment fund InterMedia Partners, LP bought Vibe Magazine.

Publication history

• Featured segments included the back page list 20 Questions, the Boomshots column about reggae and Caribbean music by Rob Kenner, Revolutions music reviews and Vibe Confidential, a celebrity gossip column. Next profiled up-and-coming artists. The magazine also devoted several pages to photo spreads displaying high-end designer clothing as well as sportswear by urban labels such as Roca wear and Fubu.

• Vibe made a consistent effort to feature models of all ethnicities in these pages.. Former editor Emil Wilbikin was frequently credited with styling those pages and keeping fashion in the forefront of the magazine's identity during the early 2000s.

• In the September 2003 issue commemorating ten years of publication, the magazine created different covers using black and white portraits of its most popular cover subjects

• In addition to the magazine, Vibe also publishes books on hip-hop culture. • Other books published under the Vibe banner cover the history of hip-hop, the women of hip-hop, and rappers Tupac

Shakur and The Notorious B.I.G. Additionally, the magazine published a spin-off publication, Vibe Vixen from 2004 to 2007. Aimed at Vibe's female multicultural demographic, Vibe Vixen included features on beauty, fashion, and female entertainers.

• A rather short-lived syndicated late-night talk show of the Vibe same name premiered in August 1997 and was produced by Quincy Jones, hosted by Chris Spencer, and featured President Bill Clinton on its first episode, it attracted young, urban audiences.. The program aired in first-run syndication until the summer of 1998, when it was cancelled.

• Other platforms featuring the Vibe brand are VIBE Online, the magazine's online presence; VIBE On Demand, an on-demand network; VIBE film; and MVibe, a wireless content provider for hand-held devices, as well as CD and DVD lines distributed under the same name.

Content

Expanding the brand

THE

FRONT

COVER

Barcode

Masthead

Sky line

Background Image

Date line

Main cover line

Website

Publisher

Stand first

Kicker

Lead article

Cover line

The left third

SAME

ISSUE

Analysis of the Front Cover

• WHAT TYPE OF PHOTOGRAPH IS ON THE FRONT COVER?The photograph is a medium shot of three artists, if studied carefully it is noticeable that the photograph of these selected individuals was taken at different time• DISCUSS THE COMPOSITION OF THE IMAGE. The artists have been positioned so that they stand out in order of importance according to the particular issue at hand. The artists look collective as they are all wearing black. the photograph has been done in three layers.• WHY IS THE IMAGE ON THE FRONT COVER IMPORTANT?It shows what the main cover line of the magazine is and also what genre and type of issues the reader will read in too• HOW DOES THE IMAGE ATTRACT THE AUDIENCE?The selected artists are within the third second and first layer, and by insuring that P Diddy in on the first layer, it draws in the target audience.• HOW DO WE KNOW WHAT IS INSIDE THE MAGAZINE?By the coverline,standfirst,kicker,lead article and the main background image• HOW IS INFORMATION ARRANGED ON THE FRONT COVER? The info on front cover has been arranged in order of interest• WHY HAS THIS INFORMATION BEEN ARRANGED LIKE THIS?So the audience is attracted to the magazine, and also so they can know what the content of the magazine in order to entice them to buy it. • WHAT COLOURS HAVE BEEN USED ON THE FRONT COVER?White red and black• WHY HAVE THESE COLOURS BEEN USED?These have been used as they all complement each other allowing each colour to stand out• ARE THERE ANY ICONIC SIGNS?No • WHAT ARE THEYNo • ARE THERE ANY SYMBOLIC SIGNS?Yes, which are the symbols of danger, as it a warning for you not to read it is ironic because it makes the audience want to read it

• ARE THERE ANY INDEXICAL SIGNSNo • HOW DO THESE SIGNS APPEAL TO THE IDENTIFIED AUDIENCE?--------------• WHAT COLOUR IS THE MASTHEAD?White • IS THIS SIGNIFICANT?Yes as it contrasts against the red and black, so it stands out • WHAT TYPE OF FONT IS USED?Ariel• WHY DO YOU THINK THIS FONT HAS BEEN CHOSEN?It is bold as a typography and stands out • IS THERE A WEBSITE FOR THE MAGAZINE REFERRED TO?Yes• WHY DO YOU THINK THIS IS?To encourage an online market as well to increase readership • HOW MUCH IS THE MAGAZINE?£3.95• WHERE ARE WE TOLD HOW MUCH IT IS?On the barcode • WHAT REPRESENTATIONAL ISSUES CAN YOU IDENTIFY (E.G. GENDER, STEREOTYPE, POSITIVE/NEGATIVE, MEDIATION?Gender-Middlesex, No-stereotype, Mediation – Positive • HOW IS LANGUAGE TARGETING THE AUDIENCE?It is formal language • WHO IS PRODUCING THIS MAGAZINE? Vibe Lifestyle Network --Intermedia Vibe Holdings LLC • DO INSTITUTIONAL FACTORS AFFECT THE LOOK OF THE MAGAZINE?Yes, as these producers must have these interests in order for them to pass it to their audience

THE

CONTENT

PAGE

Analysis of Contents page• GIVE A DENOTATIVE DESCRIPTION OF THE LAYOUT OF THE CONTENTS PAGEA background image of Eminem with the details of the magazines content on a second layer towards the right side of the page • GIVE A CONNOTATIVE ANALYSIS OF THE LAYOUT OF THE CONTENTS PAGE • HOW MANY FONTS HAVE BEEN USED AND WHY?Two types of fonts so that the reader will know where knew information begins• WHAT IMAGES HAVE BEEN USED AND WHY?Eminem a rap artist, because he is part of the main cover story • ANALYSE THE REPRESENTATIONAL ISSUES IN THE IMAGESThe image shows a young sophisticated man • HOW IS LANGUAGE TARGETING THE AUDIENCE?By using casual language • GIVE EXAMPLES‘Who’s got the juice?’, ‘Andre young is still buzzing’ • DISCUSS THE USE OF COLOUR USING DENOTATION AND CONNOTATIONYellow and white font has been used in order to contrast the black background• HOW DOES THIS ATTRACT THE AUDIENCE?By standing out form the rest of the page

THE

DOUBLE

PAGE

Analysis of Double page• GIVE A DENOTATIVE DESCRIPTION OF THE LAYOUTThere is a range of text and photographs, text being aligned next to every photograph• Give a connotative analysis of the layoutThe main colour for this double page is green and white , , roughly being half a page of photograph’s ,and a page and a half font • HOW MANY FONTS HAVE BEEN USED AND WHY?One main font has been used to indicate it is the same topic • WHAT IMAGES HAVE BEEN USED AND WHY?Images which relate to the copy • DISCUSS THE REGISTER, HOW DOES THIS TARGET THE AUDIENCE AND WHY?Some of the images have been centre positioned which makes it attractive to the reader • GIVE EXAMPLES OF THE REGISTER IDENTIFIEDpicture of Beyoncé and Trey Songz aligned on the centre of the page • DISCUSS THE USE OF COLOUR USING DENOTATION AND CONNOTATIONGreen and black boxes have been used to outline different section

VIBE WEBSITEThis shows that the publisher of this magazine have a wider range of media , as they do not only have a magazine , they also have a website which has a much larger amount of readers , due to how interactive it is

VIBE LIFESTYLE NETWORKVibe lifestyle network is a network that publishes Vibe and also 14 other online networking partners.it is a well establhised netwrok.

VIBE NETWORK• Vibe Lifestyle Network is the parent company

of VIBE Magazine and • Vibe Lifestyle network represents over 25

sites and reaches over 19 million unique users per month.

• The new Vibe is the premier destination for urban music, entertainment, culture and lifestyle for the aspirational 18-34 year old.

EXTRA NOTES• There is a letter form the editor• Advertisements are a large majority• All the editors and contributors are found

towards the front of the magazine• You can subscribe to the magazine• 154 pages