MY PITCH IDEA

VOTING FOR YOUNG PEOPLE

BITE THE BALLOT

Bite the ballot (BTB) is an organisation/ neutral movement which aims to inspire young people to become in the democracy. They are based in the UK and want to prove that young people care about voting.

http://bitetheballot.co.uk/

https://verto.vote/#/

AIM OF THE ADVERT CAMPAIGN

The aim of my advert is to encourage young people to vote.

Help young people understand politics.

Show young people that there vote counts.

Make young people feel included

TARGET AUDIENCE

My target audience will be male and females aged 16-19 years old. The social class that they will have is unemployed or in full time education.

The ideologies they would have is having friends or being with there family.

I would have a primary and secondary audience.

Only 30% of young women said they were interested in voting compared with 48% of their male peers.

PRIMARY RESEARCH

SECONDARY RESEARCH

MY MESSAGE The specific message that I am sending in the advert is for teenagers to vote and become more aware so that they make the right decision.

THE FORM OF MY ADVERT

The form of my advert will be narrative based.

Resolution Solution Problem

ADVERT NARRATIVE

DISTRIBUTING MY ADVERT

LEGAL AND ETHNIC CONSTRAINTS

Shock value

The rules

Complaints

ASA action

ASA rulings

DO YOU HAVE ANY QUESTIONS