my accomplished projects as existing product development executive
TRANSCRIPT
My accomplished projects as Existing Product Development Executive:
Keluarga Sehat Pocari Sweat Q1 2013
Objectives:
Educate consumers about POCARI SWEAT PET 900mL packaging benefit for
sharing with family
Improving consumer knowledge about health benefits of POCARI SWEAT with
educating games
Consept: Sustainable event, located at crowed center spot for family on Sunday
Morning
Cities: Lampung, Palembang, Medan and Pekanbaru (12 events per city)
Targeted audience: 300-500 persons per event (Family and Community)
Keluarga Sehat Pocari Sweat Q4 2013
Objectives:
Educate consumers about POCARI SWEAT PET 900mL packaging benefit for
sharing with family
Improving consumer knowledge about health benefits of POCARI SWEAT with
educating games
Consept: Sustainable event, located at crowed center spot for family on Sunday
Morning
Cities: Medan, Pekanbaru, Lampung, Palembang, Bogor, Malang and Jember (3
events per city); Batam, Bandung, Cirebon, Yogyakarta, Semarang, Surabaya,
Denpasar and Makassar (9 events per city)
Targeted audience: 750-1000 audiences per event (Family and Community)
Keluarga Sehat Pocari Sweat Q1 2014
Objectives:
Improving consumer knowledge about the health benefits of Pocari Sweat with
educative games
Invite Indonesian people to exercise
Create Pocari Sweat community
Consept: Sustainable event, located at crowed center spot for family on Sunday
Morning
Cities: Medan, Padang, Pekanbaru, Batam, Lampung, Palembang, Balikpapan,
Banjarmasin, Pontianak, Bandung, Cirebon, Purwokerto, Solo, Surabaya and Malang
(6 events per city)
Targeted audience: 750-1000 audiences per event (Family and Community)
Bazaar Sahur Pocari Sweat in Masjid Raya Pondok Indah
Objectives:
Educate consumers that drink Pocari Sweat on Sahur time help retain body fluid
longer during fasting
Target Audience: 25-40 years old, people who do I'tikaf at mosque in last 10 days
of Ramadhan, People who do Sahur outside
Location: Masjid Raya Pondok Indah
Jelang Ramadhan Pocari Sweat
Objectives:
Healthy talk show office to office with experienced Nutritionist
Share knowledge to mothers about proper diet during fasting month so that every
family can get optimum benefit and remain healthy during fasting
Educate consumer about Pocari Sweat benefit in Fasting month
Founder and Designer of Pocari Sweat Hydration System (Tray and Deck System)
for Runner in Pocari Sweat Run Jakarta 2014
Manage Hydration System and Product Cooling of Pocari Sweat in Pocari Sweat
Run Jakarta 2014
Team Leader of Pocari Sweat Sponsorship Team in Air Asia Bali Beach Run Event.
o Manage Brand Activation Tools
o Manage and Select Event Organizer to support Pocari Sweat team
o Supervise Event Implementation
o Responsible for relations with the Organizers
Team Leader of Pocari Sweat Sponsorship Team in Bali Highway Half Marathon
Event:
o Manage Brand Activation Tools
o Manage and Select Event Organizer to support Pocari Sweat team
o Supervise Event Implementation
o Responsible for relations with the Organizers
