Application or concept description

Mobile Visual Product Search: Mobile visual search is the emerging technology that allows consumers to search using their mobile phone camera. Visual search applications have now been deployed by Google, Amazon and Nokia. Mobile Acuity provides a platform enabling 3rd parties to integrate visual product search into their own mobile applications.

Application features • Users can search for a product by pointing at the product or its barcode • This enables an intuitive and simple interface for a wide variety of product information and m-commerce applications• The platform is designed to allow mobile visual search to be integrated easily into 3rd party mobile applications and services

What is innovative/unique• The technology is provided as a platform allowing 3rd parties to integrate mobile visual search into their own applications• State-of-the-art 2D recognition from low quality mobile phone camera images suitable for flat products, boxed items and general products where there are several 2D views.• Can search against very large product databases• 3D recognition and automatic 3D model generation in development

Business model, price, and competition• License fee, or a revenue share option for m-commerce applications• Partners benefit as visual search is intuitive and simple for users resulting in improved user experience and increased usage and conversion• Allows partners to deploy visual search functionality similar to that now provided within Google, Amazon and Nokia’s applications.

Status, deployment, and device compatibility • Service to be launched in Q2 2010• iPhone and Android SDK available at launch. J2ME and WebOS by Q4 2010• Technology demonstrated in a number of award winning mobile marketing campaigns during 2008 and 2009.

Screenshots

Technologies used• Proprietary 2D and 3D visual search platform• High quality 1D and 2D barcode reading

Company URL / trial applicationhttp://www.mobileacuity.com