mwc 2014- key highlights, trends and announcements

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A recap of the key highlights, trends and announcements. MWC 2014

Author: golden-gekko-a-dmi-company

Post on 15-Jul-2015




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  • A recap of the key highlights, trends and announcements.

    MWC 2014

  • Index






    Mark Zuckerberg & internet access for all

    Key device announcements: Samsung

    Key device announcements: Nokia

    Wearables and IoT

    Beacons & mobile payments

    Mobile advertising 2.0




  • 3

    IntroductionWith more than 85,000 visitors from 201 countries, the

    2014 Mobile World Congress set a new record for the

    mobile industrys premier event.

    More than 1,800 exhibiting companies showcased cutting-

    edge products and services across 98,000 square metres

    of exhibition and hospitality space, spread over 8 halls.

    Upwards of 3,800 international media and industry

    analysts also attended the event reporting on key industry


    This year, the Mobile World Congress expanded to include a

    number of partner-led events at Fira Montjuc (the previous

    MWC location in Barcelona), drawing more than 5,000


    Events hosted included mPowered Industries, EyeforTravel,

    Mobile Media Summit, the WIPJam and GSMA DEVCON

    and HACKATHON, as well as 4 Years From Now (4YFN), a

    mobile entrepreneurship and innovation event created by

    Mobile World Capital.3

  • Mark Zuckerberg used his keynote to communicate Facebooks

    vision to connect the entire planet through the

    initiative. He also discussed the potential with Whatsapp to

    disrupt mobile communication including messaging and voice to

    be integrated. Zuckerberg said: WhatsApp is a great fit for us.

    Already half a billion people use it for messaging. Its the most

    engaging app weve ever seen exist on mobile by far. About

    70% of people who use WhatsApp, use it every day, which kind

    of blows away everything else thats out there.

    Mark Zuckerberg& internet access for all


  • 5What we think

    We think that will help connect more people, grow

    Facebook to 2 billion active users over the next year and

    Whatsapp will prove to compete with Skype and other VoIP

    services as well as mobile operators voice services over time.

    WhatsApp may disrupt the market for voice calls but we wont

    see advertising in WhatsApp for at least a few years to come.

  • 6

    Key device announcements:Samsung

    The consensus is that Samsung stole the show at MWC

    with no less than 3 new wearable devices and the Samsung

    Galaxy S5. A quick recap of the Galaxy S5 specs include

    a harder and more premium-feel shell, faster processor,

    bigger screen, higher resolution, faster and better camera,

    water resistance, enhanced battery life, faster Wifi and 4G,

    health tracker as well as a fingerprint scanner.


  • 7What we think

    Just like the iPhone 5S, this is an evolution rather than a

    revolution but nevertheless, the device surpassed most of our

    expectations. Rather than loading it with lots of new features,

    Samsung has done a great job taking a fantastic device to

    the next level in every single way. One of the most exciting

    functions was that the fingerprint scanner also enables payment

    authentication. The S5 will be a winner in 2014.

  • 8

    Key device announcements:Nokia - Nokia X

    Nokia scored a hat trick releasing three devices that run

    on Android. The Nokia X for $122 with a 4-inch screen,

    Nokia X+ with an SD card at $136 and Nokia XL with a

    5-inch screen, 5 megapixel camera and 2-mega pixel front

    facing camera at $149. They wont be available in the US,

    Canada, Korea and Japan in part to avoid competing with

    Lumia phones.

    Nokia also announced two even cheaper phones including

    the Nokia 220 which comes with Facebook, Twitter and

    some games, meant as a starter phone for $40 and Asha

    230 with more offers for apps at $62.


  • 9What we think

    We are very impressed by the amount of smartphone for money

    you get with Nokia X. It has a lot of potential to do well in

    developing countries which make up a huge segment of global

    smartphone growth. The question is whether Nokia still has the

    brand and distribution power to strike back with these devices.

    Brands targeting emerging markets should definitely plan on

    supporting this device.

  • 10

    Wearables and IoTIoT and wearables were the most talked about topics at

    the congress Procter & Gambles Oral B launched and

    showcased a connected toothbrush. The device gives

    personalised advice and helps users improve their brushing

    via the help of an app which the device connects to by

    Bluetooth 4.0. The Fitbit fitness band became the wearable

    of the congress itself with a great many attendees sporting

    one throughout MWC week.

    The Samsung Gear 2 and Gear 2 Neo both have heart rate

    sensors, pedometers and various tools to measure exercise,

    sleep and stress levels. The other difference vs the original

    Gear is that they now run the Tizen OS rather than Android.

    Huawei on the other hand launched the TalkBand B1 which

    is a smartwatch, fitness tracker and bluetooth earpiece all

    in one.

    Motorola launched its MotoACTV to track work-out stats

    through a pedometer and GPS, and may be showing the

    trend for wearables to come - a smartwatch that resembles

    more a piece of jewellery rather than ugly tech.10

  • 11

    What we think

    The Samsung Gear 2 is a major improvement and the focus

    on fitness will help its appeal to fitness fanatics and geeks with

    Android devices. Its still not a mainstream smartwatch and not

    a fashion accessory as people expect the iWatch to be, but we

    expect to see some good traction. For brands, it could be good

    PR to launch their apps early but dont expect much traffic.

    The Huawei device is unexpectedly slick with a low price tag

    (135 USD) so also has a good chance of gaining traction when it

    launches outside of China.

    Overall the range of devices presented was impressive, however,

    the majority of them are not able to talk to each other nor

    provide open access. To make the devices truly life-enhancing,

    we need to be able to combine the information from all

    sources for a global picture. Theother challenge is that

    developers find it hard enough to keep up with iOS, Android and

    Windows so launching additional OS and versions of OS will be

    a limiting factor for developer support.

  • 12

    Beacons &mobile paymentsWe visited a couple of companies including,

    WiseSec, Wirecard, Nordic Semiconductor and Mobisfera

    to see how beacon technology can be used in different

    combinations. presented a strong solution for indoor mapping,

    navigation and communication.

    WiseSec showed how Beacons and BLE can be used in

    solutions that require a high level of security.

    Wirecard had a demo of how Beacons can be used as a

    payment enabler in stores/restaurants.

    Nordic Semiconductor showed various examples of BLE

    used for glasses, hearing aides and a low energy heart


    Paypal showcased examples of hands-free mobile

    payments using beacons.


  • 13

    What we think

    Apple rolling out its specifications for iBeacons while

    simultaneously beginning to certify devices that use the

    technology through its MFi program will help hardware

    manufactures improve credibility for use of the standard.

    However, Golden Gekko expected more in terms of demos and

    show cases. The lack of bigger companies in this space

    shows that the technology is still relatively immature.

  • 14

    Mobile advertising 2.0Here are just a few of the interesting companies we

    met with:

    Fiksu: Top providers for optimisation of app download

    advertising across publishers / ad networks.

    AdBrain: Tool provider for mobile advertising buying,

    managing and optimisation across ad networks.

    TAPCommerce: Engagement and retargeting advertising

    related to mobile apps with social network integration.

    MobileAppTracking: Platform for app marketers to

    attribute app installs, in-app engagement and purchase

    back to ad partners.

    Airpush: High performance, exceptional ad formats and

    targeting technology.


  • 15

    What we think

    Mobile banner ad formats are still alive and kicking but the

    industry is changing faster and faster, with innovation coming

    from only a small proportion of new startups. The traditional

    media companies are historically slow to try new things, so

    brands need to allocate a proportion of their budgets to

    testing and driving innovation. Weve seen some very fast

    results for brands and apps in terms of ROI.

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