mvp design hacks sprint 5: template
TRANSCRIPT
Investment & CTA
Feedback & Progress
Engaging Activity
Internal
Trigger
External
Trigger
Key Elements of an Satisfying Core Loop
Product Narrative Core Loop
Investment & CTA
Engaging Activity
External TriggerInternal Trigger
Feedback & Progress
When I
trigger
I want a
activity + goal
so I can
outcome
Habit Story
Prioritize your Habit-Building Job Stories
Core Loop Checklist
When I
trigger
I want a
activity + goal
so I can
outcome
When I
trigger
I want a
activity + goal
so I can
outcome
Habit Stories
Prioritize your Habit-Building Job Stories
Identify key internal & situational triggers
Core Loop Checklist
Internal Triggers
Situational Triggers
When I
trigger
I want a
activity + goal
so I can
outcome
Habit Story Internal & Situational Triggers
Prioritize your Habit-Building Job Stories
Identify key internal & situational triggers
Design short, engaging, repeatable activities
Core Loop Checklist
Engaging Activity
Internal
Trigger
What’s your engaging, repeatable activity?
Prioritize your Habit-Building Job Stories
Identify key internal & situational triggers
Design short, engaging, repeatable activities
Motivate skill-building with feedback &
progress
Core Loop Checklist
Feedback & Progress
Engaging Activity
Internal
Trigger
How do you bring in feedback & progress?
Prioritize your Habit-Building Job Stories
Identify key internal & situational triggers
Design short, engaging, repeatable activities
Motivate skill-building with feedback & progress
Drive investment with stats, stories &
customization
Core Loop Checklist
Investment & CTA
Feedback & Progress
Engaging Activity
Internal
Trigger
What drives investment? What’s the CTA (if any?)
Prioritize your Habit-Building Job Stories
Identify key internal triggers
Design short, engaging, repeatable activities
Motivate skill-building with feedback & progress
Drive investment with stats, stories & customization
Pull people back with external triggers
Core Loop Checklist
Investment & CTA
Feedback & Progress
Engaging Activity
Internal
Trigger
External
Trigger
What external trigger(s) drive re-engagement?