mvoip - coming of age, and with a vengeance
TRANSCRIPT
| orange vallée | 1 |
mVoIP – coming of age, and with a vengeance Open Mobile Summit | London 08.05.11
Giles Corbett @GiCorb | LifeisbetterON @lifeisbetteron
| lifeisbetterON | 2 | 08.05.11 | OMS: mVoIP | public
Technology – here, old hat, and only becoming more VoIP friendly
| lifeisbetterON | 3 | 08.05.11 | OMS: mVoIP | public
| lifeisbetterON | 4 | 08.05.11 | OMS: mVoIP | public
Economics – make sense in a way that no traditional network-based service can match
| lifeisbetterON | 5 | 08.05.11 | OMS: mVoIP | public
Hour of circuit
switched Voice
£1.50
Cost of data for
an hour of VoIP
£0.40*
wholesale prices for MVNOs for an on-net call
* and £0.00 when
over wifi
Cheap?
| lifeisbetterON | 6 | 08.05.11 | OMS: mVoIP | public
Annual product
development
budget $40M*
* Up from $8M
prior to eBay acq.
Sk-hype?
Source: (rounded) analysis of IPO registration
| lifeisbetterON | 7 | 08.05.11 | OMS: mVoIP | public
Sk-hype?
150
• Annual new users
• Cost $0.80 each
30
• 1/5th convert to regular users
• Cost $4 each
1.5
• 1/20th convert to paying users
• Cost $80 each
Source: (rounded) analysis of IPO registration
| lifeisbetterON | 8 | 08.05.11 | OMS: mVoIP | public
Viber: Viral, better?
Twitter and Facebook accounts creation
Launch • 3m downloads • #1 app on the App
Store
Video on YouTube http://bit.ly/hc68fe
Teasing on Twitter and Facebook
Dec. 2nd
August Dec. 10th September Oct & Dec
| lifeisbetterON | 9 | 08.05.11 | OMS: mVoIP | public
User experience – the argument to trump all others
| lifeisbetterON | 10 | 08.05.11 | OMS: mVoIP | public
Device rather well suited…
Microphone
earpiece
feedback
| lifeisbetterON | 11 | 08.05.11 | OMS: mVoIP | public
Integrated into address book
| lifeisbetterON | 12 | 08.05.11 | OMS: mVoIP | public
Feedback
Was your
message
delivered?
Has it been read?
| lifeisbetterON | 13 | 08.05.11 | OMS: mVoIP | public
Transfer, share
Turn the call into a
video-call
Share a photo, a
scribble, a file
during the call
| lifeisbetterON | 14 | 08.05.11 | OMS: mVoIP | public
Group
Chat or call with a
group
as easily as with a
person
| lifeisbetterON | 15 | 08.05.11 | OMS: mVoIP | public
Context
See what people
are up to as you
call them.
Are they
available?
Where are they?
| lifeisbetterON | 16 | 08.05.11 | OMS: mVoIP | public
Availability
Choose who can
reach you, and
who can’t.
Base it on time,
location,
Or even on
surrounding
noise, brightness
movement….
| lifeisbetterON | 17 | 08.05.11 | OMS: mVoIP | public
Which? In an OTT model, the market will find out
$8-40M, not $200-$1000M
No single plan
Many attempts, some success
| lifeisbetterON | 18 | 08.05.11 | OMS: mVoIP | public
thank-you.