MVCC Web and Communications

You have the informationThey want the information

Principles

Overall

• 1. Simple, clean design• 2. Usability• 3. Readability• 4. Consistency• 5. Relevant content• 6. Fast and efficient• 7. Cross platform

Don’t do anymore than can be maintained

Old pages, old information degrades a website

Non-relevant information loses a visitor’s interest

Decide a purpose for every page

Contact and Telephone info everywhere

Heat Maps Valuable Real Estate on a Web Page

Journey starts here-very valuable $$$$

The area under the start of the journey is very valuable

This area defines the content that is available

Like a table of contents or an outline

The Sweet SpotAbove the fold

The not so sweet spot Below the fold

Good place to identify right away where a visitor is- Good place for logo/name etc.

Put the important stuff above the fold

Copywriting

• People don’t read they scan• Headlines; the most important skill• Sell with benefits; support with features• Keep it simple and clear• Make offers when appropriate• Call to action-Do something (call, email, visit)

Most people write all about the features but it is the benefits the reader wants to hear

Copywriting• What are the benefits of joining or having an

event at MVCC. – This is a Robert Trent Jones Course (feature)• Improve your skills on a Robert Trent Jones Course

(benefit)

– Great food at the Artisan Restaurant• Enjoy a wide variety of cuisine from around the world

• Don’t read this and the kitty dies!– Headlines like this gets a click every time

Marketing Ideas• Play where Mark O’Meara learned the

game• Mike Lavery on the Web.com tour home

course• Cameron Tringale on the PGA tour make

this is home• Beau Hossler made the US Open twice as

an amateur crafting his skills at MVCC• Home of the US Amateur Qualifying• Home of the XXXXXX Annual College

Tournament

45 station all grass practice facility

Separate Chipping practice area

Short game practice area

4000 sq ft practice putting green

Multiple tees

Junior programs

Shady Canyon Entry PageSimple

Clean

Few Words

Click for membership

Shady Canyon Membership PageHeadlines

Picture makes in personal

Easy to call or email

Must click to get here

Could be below the fold

Weddings

Strawberry Farms

Wedding bottom of page

Provides information to qualify leads

Must scroll down to get contact info

Does not “force” pictures on people-Optional

They want information

Center Club WeddingsSimple and clean

Find out more right on top above the fold

Contact info in bold and available above the fold

Wedding Location Services

Social Media and The Club• Twitter– Instant messaging to those that follow– Information must be relevant– Must say it in 140 characters or less– Link to’s are ok– Can take pictures and post from phone (quick)– Lists consolidate posts from one source to view– Retweet other posts – Ability to direct message (Like email)– Can protect tweets

Social Media and The Club• Twitter (Con’t)• How to implement and administer– One name (@MVCC Club News-multiple access)– Multiple names • @MattV for Golf news• @Lorrainne for Membership news• Or a hybrid

– Must cover Golf, O’meara, Artisan, Tennis, Events– Twitter Specials; free dessert; free glass of wine– May incorporate into website as Twitter Feed

Social Media and The Club

• Facebook for Weddings/Banquets– Good Targeted group– Will be public information– Will be the good with the bad– Chance to get followers/likes and communicate

with audience– Other advantages/disadavantages– How to implement

Email Marketing• Respect your readers-offer them value• Experiment with different subject lines• Use Headlines• What content results in click thru’s?• Drive readers to website (read more)

• Reinforce Brand with email– But avoid using valuable space for promotions

• Content is King• Keep it interesting• Track results-do what works don’t do what doesn’t

work

Email Marketing

• Keep Consistent Branding-Email Template• The following 2 slides illustrates an email update

that keeps the website properties in tact• Links are all clickable to the web site pages• Areas for relevant information with calls for action

(call;email; make a reservation)• Link every thing possible

(I know this is presently done in print form and just emailed out.)

The MVCC Email News Update March 31, 2013

Calendar at a Glance

NOTE: Artisan Closed Saturday, April 13

Every FridayFree YogaCardio TennisArtisan Happy Hour

Sunday 3/31Easter BrunchMake Reservation

Tuesday, April 2nd

Junior Golf ClinicCall 555-5555

2013 AcesCurtis SchennumMike NaughtonMike McCleerey

Mike Walsh

2013 EaglesGreg HemphilRob WarrenJudy Eggert

Magic Coming Thursdays In April

Beginning on Thursday, April 4th Magician, Doug Brewer will bring his magic to Artisan between the hours of 6 and 8pm.

Enjoy Chef Bob’s Dinner menu and the magic show. Call for reservations. 555-6677

Follow us on Twitter for up to the minute news@MVCCNews

The MVCC Email News Update April 2, 2013

Calendar at a Glance

NOTE: Artisan Closed Saturday, April 13

Every FridayFree YogaCardio TennisArtisan Happy Hour

Sunday 3/31Easter BrunchMake Reservation

Tuesday, April 2nd

Junior Golf ClinicCall 555-5555

Recent Winners4-ball Champs

Bill Smith-Jim LightJones Cup Champ

Edward DalyLadies Club Champ

Angela DeLilloFounder Cup Champs

Jonathan MaagWilliam Merryweather

See Champions and Records HERE

Follow Matt on Twitter @mattv

Consistent ArtistryCan you read this easily?

• The summary of the tournament was that two

people tied for the lead and went to an extra playoff hole. The first player hit his ball into the water and the second player

drove it long and straight. The water player hit a great third shot to within 3 inches of the cup while the long driver missed into the weeds on his second shot. Who do you think won?

There is a reason that Google does this

And this

Summary-communications• Coordinated effort• Don’t make me think• Consistent font, style, colors• Let me scan to where I want to • Know your audience (size of font-message)• Sell the benefits• Use pictures wisely• Every word is important or “white space” is

the better option