mutual mobile overview q1 2013
TRANSCRIPT
Mutual Mobile OverviewJanuary, 2013
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What we’ll coverWho is Mutual Mobile?Our WorkWhat We BelieveOur Process – Engagement – Project Approach – M Methodology3
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RESOURCES BY OFFICIAL DISCIPLINE BY MOBILE SOLUTION TYPE
300+ Current Headcount Headquarters in Austin, TX Office located in Hyderabad, India
BY PLATFORM
Mobile Web
iPad
Android Phone
Android Tablet
Other
iPhone
10%
10%
9%30%
23%18%
Facts and Figures
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Team DNA
AgencyConsulting Technology
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We BelieveHaving a core mission helps us keep a steady path through rapid growth.
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We Believe
–Provide the right experience at the right time. –Talk to users. –Walk a mile in their shoes. –Build what they need.
Design for the user
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We BelieveTurn opportunity into action–Immerse yourself in the business. –Evaluate the opportunity–plan and act. –Collect feedback. –We learn and iterate.
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We BelieveShip it–Don’t stop with blue sky, strategy, roadmaps. –Deliver on the promise of mobile. –We ship. Every time.
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We BelieveFocusWe are pure-play mobile. We hire the best of breed for strategy, engineering, design and delivery. Every one of us wants to be right here, in this moment.
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We BelieveAsk the hard questionsThere is more to being full-service than providing all the services. The best partners listen, understand, challenge and do. We aren’t here to make you comfortable. We are here to work hard for your success.
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2. Case Studies
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Early Mobile
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Hangtime for iPhoneFrom Humble Beginnings
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Del MonteFrom Humble Beginnings
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ASCAP iPhoneFrom Humble Beginnings
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Today’s Mobile
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WALGREENS
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XEROX | FIREHOUSE
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VERIZON | TERREMARK
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3. Our Process
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STRATEGY
Iterate. Learn. Adapt. Improve.
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STRATEGY
Strategy
• Business Objectives
• User Analysis
• Technical Feasibility
• Competitive Analysis
• Mobile Best Practices
• Market Trends
Deploy• Detailed UX Design and
Documentation
• Systems Integration
• Marketing Support
• Support and Maintenance
• Change Management and Stakeholder Alignment
Delivery • Detailed UX Design and
Documentation
• Visual Asset Development
• Software Architecture and Engineering
• Testing and QA
• Prototyping
Discovery• Product and Experience Vision
• Story Mapping
• Design Research
• Insights and Opportunities
• Success Metrics
• User Experience Framework
• Visual Design Language
• Rapid Prototyping
Project Approach
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Agile DevelopmentSTRATEGY
SPRINT BACKLOG
It Can Offer...• Increased project control• Faster time to market• Responsiveness to change
• Collaborative relationship• Incremental delivery
• Increased visibility• Higher rates of success
It is not a way to...• Work faster
• Save money• Avoid documentation
• Get out of planning
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What is it?A methodology that helps our clients better understand and achieve their vision by making each program and individual project clearly understandable.
Why We Do It?We’ve found this approach helps our clients demonstrate strategic value over time to stakeholders across the business.
Mutual Mobile Method – MSTRATEGY
3
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Engagement ModelFeb
Roadmap
•Stakeholder ID•Scope Defini7on•Business Priori7es•Categoriza7on•Collec7on of Inflight•Governance•Gap Analysis
Jan Mar Apr May Jun Jul Aug Sep Nov
Program Defini7on
Execu7on
Project 1 Discovery
•Roles•Risks/ Dependencies•Suppliers•Communica7on Plan•Acceptance/Success Criteria
Kick-‐off QBR QBR QBR QBR
“What D
o We Do
To
day?”
Mob
ile
Governance
CommiVee
Immersion
“What S
hould
We Do
?”“H
ow Sho
uld
We Organize
?”
Project N Discovery
Project 1 Execu7on
Project N Execu7on
Project Charter
= Deliverables
Launch
Launch
Oct Dec
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Learn more about how we think at mutualmobile.com
Questions?
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