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    CHAPTER I

    INTRODUCTION TO MUTUAL FUND

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    Introduction to Mutual Funds

    Mutual fund is a mechanism for pooling the resources by issuing units to

    the investors and investing funds in securities in accordance with

    objectives as disclosed in offer document.

    Investments in securities are spread across a wide cross-section of

    industries and sectors and thus the risk is reduced. Diversification

    reduces the risk because all stocks may not move in the same direction

    in the same proportion at the same time. Mutual fund issues units to the

    investors in accordance with quantum of money invested by them.

    Investors of mutual funds are known as unit holders.

    The profits or losses are shared by the investors in proportion to their

    investments. The mutual funds normally come out with a number of

    schemes with different investment objectives which are launched from

    time to time. A mutual fund is required to be registered with Securities

    and Exchange Board of India (SEBI) which regulates securities markets

    before it can collect funds from the public.

    A mutual fund is set up in the form of a trust, which has sponsor,

    trustees, asset Management Company (AMC) and custodian. The trust is

    established by a sponsor or more than one sponsor who is like promoter

    of a company. The trustees of the mutual fund hold its property for the

    benefit of the unit holders. Asset Management Company (AMC) approved

    by SEBI manages the funds by making investments in various types of

    securities. Custodian, who is registered with SEBI, holds the securities of

    various schemes of the fund in its custody. The trustees are vested with

    the general power of superintendence and direction over AMC. They

    monitor the performance and compliance of SEBI Regulations by the

    mutual fund.

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    Mutual fund in India

    Unit Trust of India was the first mutual fund set up in India in the year

    1963. In early 1990s, Government allowed public sector banks and

    institutions to set up mutual funds.

    In the year 1992, Securities and exchange Board of India (SEBI) Act was

    passed. The objectives of SEBI are to protect the interest of investors in

    securities and to promote the development of and to regulate the

    securities market.

    As far as mutual funds are concerned, SEBI formulates policies and

    regulates the mutual funds to protect the interest of the investors. SEBI

    notified regulations for the mutual funds in 1993. Thereafter, mutual

    funds sponsored by private sector entities were allowed to enter the

    capital market. The regulations were fully revised in 1996 and have been

    amended thereafter from time to time. SEBI has also issued guidelines to

    the mutual funds from time to time to protect the interests of investors.

    All mutual funds whether promoted by public sector or private sectorentities including those promoted by foreign entities are governed by the

    same set of Regulations. There is no distinction in regulatory

    requirements for these mutual funds and all are subject to monitoring

    and inspections by SEBI. The risks associated with the schemes launched

    by the mutual funds sponsored by these entities are of similar type

    You can make money from a mutual fund in three ways:

    1) Income is earned from dividends on stocks and interest on

    bonds.

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    2) If the fund sells securities that have increased in price, the fund has

    a capital gain.

    3) If fund holdings increase in price but are not sold by the fund

    manager, the fund's shares increase in price. You can then sell your

    mutual fund shares for a profit.

    Advantages of Mutual Funds:

    Professional Management - The primary advantage of funds is

    the professional management of your money. Investors purchase

    funds because they do not have the time or the expertise to

    manage their own portfolios. A mutual fund is a relatively

    inexpensive way for a small investor to get a full-time manager to

    make and monitor investments.

    Diversification - By owning shares in a mutual fund instead of

    owning individual stocks or bonds, your risk is spread out. The idea

    behind diversification is to invest in a large number of assets so

    that a loss in any particular investment is minimized by gains inothers.

    Economies of Scale - Because a mutual fund buys and sells large

    amounts of securities at a time, its transaction costs are lower than

    what an individual would pay for securities transactions.

    Liquidity - Just like an individual stock, a mutual fund allows you to

    request that your shares be converted into cash at any time.

    Simplicity Minimum investment is small.

    Disadvantages:

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    Dilution - It's possible to have too much diversification. Because funds

    have small holdings in so many different companies, high returns from a

    few investments often don't make much difference on the overall return.

    Taxes - When making decisions about your money, fund managers

    don't consider your personal tax situation.

    Different Types of Funds

    It's important to understand that each mutual fund has different risks and

    rewards. In general, the higher the potential return, the higher the risk of

    loss. Although some funds are less risky than others, all funds have some

    level of risk - it's never possible to diversify away all risk.

    Each fund has a predetermined investment objective that tailors the

    fund's assets, regions of investments and investment strategies. At the

    fundamental level, there are three varieties of mutual funds:

    1) Equity funds (stocks)

    2) Fixed-income funds (bonds)

    3) Money market funds

    4)

    Money Market Funds The money market consists of short-term debt instruments, mostly

    Treasury bills.

    Bond/Income Funds

    Income funds are named appropriately: their purpose is to provide

    current income on a steady basis. When referring to mutual funds, the

    terms "fixed-income," "bond," and "income" are synonymous.

    Bond funds are likely to pay higher returns than certificates of deposit

    and money market investments, but bond funds aren't without risk.

    Balanced Funds

    The objective of these funds is to provide a balanced mixture of safety,

    income and capital appreciation. The strategy of balanced funds is to

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    invest in a combination of fixed income and equities. A typical balanced

    fund might have a weighting of 60% equity and 40% fixed income. The

    weighting might also be restricted to a specified maximum or minimum

    for each asset class.

    A similar type of fund is known as an asset allocation fund. Objectives are

    similar to those of a balanced fund, but these kinds of funds typically do

    not have to hold a specified percentage of any asset class.

    Equity Funds

    Funds that invest in stocks represent the largest category of mutual

    funds. Generally, the investment objective of this class of funds is long-

    term capital growth with some income. There are, however, many

    different types of equity funds because there are many different types of

    equities. A way to understand the universe of equity funds is to use a

    style box, an example of which is below.

    The idea is to classify funds based on both the size of the companies

    invested in and the Investment style of the manager

    Global/International Funds

    An international fund (or foreign fund) invests only outside your home

    country. Global funds invest anywhere around the world, including your

    home country.

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    Index Funds

    The last but certainly not the least important are index funds. An investor

    in an index fund figures that most managers can't beat the market. An

    index fund merely replicates the market return and benefits investors in

    the form of low fees.

    The Value of Your Fund

    Net asset value (NAV), which is a fund's assets minus liabilities, is the

    value of a mutual fund. NAV per share is the value of one share in the

    mutual fund, and it is the number that is quoted in newspapers.

    When you buy shares, you pay the current NAV per share plus any sales

    front-end load. When you sell your shares, the fund will pay you NAV less

    any back-end load.

    There are many entities involved and the diagram below illustrates the

    organizational set up of a mutual fund:

    Organization of a Mutual Fund

    CONCEPT

    A Mutual Fund is a trust that pools the savings of a number of investors

    who share a common financial goal. The money thus collected is then

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    invested in capital market instruments such as shares, debentures and

    other securities. The income earned through these investments and the

    capital appreciation realised are shared by its unit holders in proportion

    to the number of units owned by them. Thus a Mutual Fund is the most

    suitable investment for the common man as it offers an opportunity to

    invest in a diversified, professionally managed basket of securities at a

    relatively low cost. The flow chart below describes broadly the working of

    a mutual fund:

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    SCOPE OF THE STUDY:

    The study is limited to the analysis made on two major types of schemes

    offered by six banks. Each scheme is calculated in term of their risk and

    return using different performance measurement theories. The reasons

    for such performance in immediately analyzed in the commentary.

    Column charts are used to reflect the portfolio risk and return.

    OBJECTIVES OF THE STUDY:

    To understand what Mutual fund companies are.

    To understand Mutual fund companies viz. UTI, SBI, ABN AMRO, ICICI,

    HSBC & ING VYSYA BANK.

    To understand each company performance basing on weekly wise

    data starting from Monday.

    To understand the investment strategies followed by each company.

    HYPOTHESIS

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    The Market data that has been used to see whether the risk and return

    calculated can be used has an indicator to the investor to minimize the

    risk and maximize the returns on its investment.

    RESEARCH METHODOLOGY:

    For, the purpose of the study, the data collected from primary and

    Secondary has sanitized edited and presented in the from of tables and

    statements. The analysis of the data has been made with the help of

    certain mathematical techniques lie percentages etc. Where ever feasible

    and opportiate graphs and diagrams are used.

    The collection of data is done through two principles sources viz

    1. Primary Data

    2. Secondary Data

    PRIMARY DATA

    It is the information collected directly without any reference. In the study,

    it mainly interviews with concerned officers and staff either individually

    or collectively. Some of the information had been verified or

    supplemented with personal observation, the data collected through

    conducting personal interview with the officer of the India bulls.

    SECONDARY DATA:

    The data that is used in this project is of secondary nature. The data has

    been collected from secondary sources such has various websites,

    journals, newspapers, books, etc.

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    METHOD OF STUDY:

    The data collected for the two sectors are of three months data i.e., Nov

    2008 Jan 2009.The data for study purpose is taken on weekly basis .The

    data taken into consideration is every Monday.

    NATIONALISED BANKS: SBI, UTI, ING VYSYA

    CORPORATE BANKS: ABN AMRO, HSBC, ICICI

    TIME PERIOD

    The time duration of the study for analyzing the data is from Dec 2008

    to Jan 2009.. Data is collected from websites and ECONOMIC TIMES

    LIMITATIONS OF THE STUDY:

    The study is conducted in short period, due to which the study may

    not be detailed in all aspects.

    The study is limited only to the analysis of different schemes and

    its suitability to different investors according to their risk-taking

    ability.

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    The study is based on secondary data available from monthly fact

    sheets, web sites, offer documents, magazines and newspapers

    etc. as primary data was not accessible.

    The study is limited by the detailed study of various schemes.

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    CHAPTER-II

    COMPANY PROFILEMUTUAL FUND THEORY

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    CORPORATE PROFILE

    ICICI Prudential Asset Management Company enjoys the strong

    parentage of Prudential plc, one of UK's largest players in the

    insurance& fund management sectors and ICICI Bank, a well-known

    and trusted name in financial services in India. ICICI PrudentialAsset

    Management Company, in a span of just over eight years, has forged a

    position of pre-eminence in the Indian Mutual Fund industry as one

    of the largest asset management companies in the country with assetsunder management of Rs. 37,906.24 crores (as of March 31, 2007).

    The Company manages a comprehensive range of schemes to meet

    the varying investment needs of its investors spread across 68 cities

    in the country.

    As on May 1998 As on March 31, 2007

    Assets UnderManagement

    Rs. 160 crores Rs. 37,906.24 crores

    Number of FundsManaged

    2 30

    Our Guiding Principles

    PruICICI will conduct its business with

    Honesty and trust worthiness in all interactions.

    A pioneering spirit and excellence in action.

    Collaboration and teamwork.

    An understanding of customer needs and the desire to satisfy them.

    The highest service standards.

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    A consistently above average performance.

    Board of Directors of the AMC

    The Prudential ICICI AMC Board comprises reputed people form thefinance industry both from India and abroad.

    * Mr. K. V. Kamath -Chairman* Mr. Barry Stowe* Mr. Ajay Srinivasan

    * Ms. Kalpana Morporia* Mr. K. S. Mehta* Mr. Dadi Engineer* Mr. B. R. Gupta* Dr. (Mrs.) Swati A. Piramal* Ms. Shikha Sharma* Mr. Vikram B. Trivedi* Mr. Vijay Thacker* Mr. Pankaj Razdan

    Directors of the Trustee Company

    * Mr. Eruch B. Desai -Chairman* Mr. Keki Bomi Dadiseth* Mr. D. J. Balaji Rao* Mr. M. S. Parthasarathy*Ms. Vishakha Mulye

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    Established in London in 1848, Prudential plc, through its businesses in

    the UK, US and Asia, provides retail financial services products and

    services to more than 21 million customers, policyholders and unit

    holders worldwide with over US$400 (as of 31st December, 2005)

    billion in funds under management. Prudential employs some 23,000

    staff worldwide.

    In Asia, Prudential has life insurance and funds management

    operations across twelve countries - China, Hong Kong, India,

    Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan,

    Thailand and Vietnam. Prudential has championed customer-centric

    products and services for over 80 years, supported by an extensive

    network of over 145,000 staff and agents across the region.

    ICICI Bank is India's second-largest bank with total assets of about Rs.

    2,513.89 bn (US$ 56.3 bn) at March 31, 2006 and profit after tax of Rs.

    25.40 bn (US$ 569 mn) for the year ended March 31, 2006 (Rs. 20.05

    bn (US$ 449 mn) for the year ended March 31, 2005). ICICI Bank has a

    network of about 614 branches and extension counters and over 2,200

    ATMs. ICICI Bank offers a wide range of banking products and financial

    services to corporate and retail customers through a variety of delivery

    channels and through its specialised subsidiaries and affiliates in the

    areas of investment banking, life and non-life insurance, venture

    capital and asset management. ICICI Bank set up its international

    banking group in fiscal 2002 to cater to the cross border needs of

    clients and leverage on its domestic banking strengths to offer

    products internationally. ICICI Bank currently has subsidiaries in the

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    United Kingdom, Russia and Canada, branches in Singapore, Bahrain,

    Hong Kong, Sri Lanka and Dubai International Finance Centre and

    representative offices in the United States, United Arab Emirates,

    China, South Africa and Bangladesh. Our UK subsidiary has established

    a branch in Belgium.

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    MUTUAL FUND

    Mutual fund is a trust that pools money from a group of investors

    (sharing common financial goals) and invest the money thus collected

    into asset classes that match the stated investment objectives of the

    scheme. Since the stated investment objective of a mutual fund

    scheme generally forms the basis for an investor's decision to

    contribute money to the pool, a mutual fund can not deviate from its

    stated objectives at any point of time.

    Every Mutual Fund is managed by a fund manager, who using his

    investment management skills and necessary research works ensures

    much better return than what an investor can manage on his own. Thecapital appreciation and

    other incomes earned from

    these investments are

    passed on to the investors

    (also known as unit holders)

    in proportion of the number

    of units they own.

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    When an investor subscribes for the units of a mutual fund, he

    becomes part owner of the assets of the fund in the same proportion

    as his contribution amount put up with the corpus (the total amount of

    the fund). Mutual Fund investor is also known as a mutual fund

    shareholder or a unit holder.

    Any change in the value of the investments made into capital market

    instruments (such as shares, debentures etc) is reflected in the NetAsset Value (NAV) of the scheme. NAV is defined as the market value

    of the Mutual Fund scheme's assets net of its liabilities. NAV of a

    scheme is calculated by dividing the market value of scheme's assets

    by the total number of units issued to the investors.

    For example:

    A. If the market value of the assets of a fund is Rs. 100,000

    B. The total number of units issued to the investors is equal to

    10,000.

    C. Then the NAV of this scheme = (A)/(B), i.e. 100,000/10,000 or

    10.00

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    D. Now if an investor 'X' owns 5 units of this scheme

    E. Then his total contribution to the fund is Rs. 50 (i.e. Number of

    units held multiplied by the NAV of the scheme)

    ADVANTAGES OF MUTUAL FUND

    1. Portfolio Diversification Mutual Funds invest in a well-diversified

    portfolio of securities which enables investor to hold a diversified

    investment portfolio (whether the amount of investment is big or

    small).

    2. Professional Management Fund manager undergoes through

    various research works and has better investment management skills

    which ensure higher returns to the investor than what he can manage

    on his own.

    3. Less Risk Investors acquire a diversified portfolio of securities even

    with a small investment in a Mutual Fund. The risk in a diversified

    portfolio is lesser than investing in merely 2 or 3 securities.

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    4. Low Transaction Costs Due to the economies of scale (benefits of

    larger volumes), mutual funds pay lesser transaction costs. These

    benefits are passed on to the investors.

    5. Liquidity An investor may not be able to sell some of the shares

    held by him very easily and quickly, whereas units of a mutual fund are

    far more liquid.

    6. Choice of Schemes Mutual funds provide investors with various

    schemes with different investment objectives. Investors have the

    option of investing in a scheme having a correlation between its

    investment objectives and their own financial goals. These schemes

    further have different plans/options

    7. Transparency Funds provide investors with updated information

    pertaining to the markets and the schemes. All material facts are

    disclosed to investors as required by the regulator.

    8. Flexibility Investors also benefit from the convenience and

    flexibility offered by Mutual Funds. Investors can switch their holdings

    from a debt scheme to an equity scheme and vice-versa. Option of

    systematic (at regular intervals) investment and withdrawal is also

    offered to the investors in most open-end schemes.9. Safety Mutual Fund industry is part of a well-regulated investment

    environment where the interests of the investors are protected by the

    regulator. All funds are registered with SEBI and complete

    transparency is forced.

    DISADVANTAGES OF MUTUAL FUND

    1.Costs Control Not in the Hands of an Investor Investor has to

    pay investment management fees and fund distribution costs as a

    percentage of the value of his investments (as long as he holds the

    units), irrespective of the performance of the fund.

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    2. No Customized Portfolios The portfolio of securities in which a

    fund invests is a decision taken by the fund manager. Investors have

    no right to interfere in the decision making process of a fund manager,

    which some investors find as a constraint in achieving their financial

    objectives.

    3. Difficulty in Selecting a Suitable Fund Scheme Many investors

    find it difficult to select one option from the plethora of

    funds/schemes/plans available. For this, they may have to take advice

    from financial planners in order to invest in the right fund to achieve

    their objectives.

    TYPES OF MUTUAL FUNDS

    General Classification of Mutual Funds

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    Open-end Funds / Closed-end Funds

    Open-end Funds

    Funds that can sell and purchase units at any point in time are

    classified as Open-end Funds. The fund size (corpus) of an open-end

    fund is variable (keeps changing) because of continuous selling (to

    investors) and repurchases (from the investors) by the fund. An open-

    end fund is not required to keep selling new units to the investors at all

    times but is required to always repurchase, when an investor wants to

    sell his units. The NAV of an open-end fund is calculated every day.

    Closed-end Funds

    Funds that can sell a fixed number of units only during the New Fund

    Offer (NFO) period are known as Closed-end Funds. The corpus of a

    Closed-end Fund remains unchanged at all times. After the closure of

    the offer, buying and redemption of units by the investors directly from

    the Funds is not allowed. However, to protect the interests of the

    investors, SEBI provides investors with two avenues to liquidate their

    positions:

    1. Closed-end Funds are listed on the stock exchanges where

    investors can buy/sell units from/to each other. The trading is generally

    done at a discount to the NAV of the scheme. The NAV of a closed-end

    fund is computed on a weekly basis (updated every Thursday).

    2. Closed-end Funds may also offer "buy-back of units" to the unit

    holders. In this case, the corpus of the Fund and its outstanding units

    do get changed.

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    Load Funds/no-load funds

    Load Funds

    Mutual Funds incur various expenses on marketing, distribution,

    advertising, portfolio churning, fund managers salary etc. Many funds

    recover these expenses from the investors in the form of load. These

    funds are known as Load Funds. A load fund may impose following

    types of loads on the investors:

    Entry Load Also known as Front-end load, it refers to the load

    charged to an investor at the time of his entry into a scheme. Entry

    load is deducted from the investors contribution amount to the fund.

    Exit Load Also known as Back-end load, these charges are

    imposed on an investor when he redeems his units (exits from the

    scheme). Exit load is deducted from the redemption proceeds to an

    outgoing investor.

    Deferred Load Deferred load is charged to the scheme over a

    period of time.

    Contingent Deferred Sales Charge (CDSS) In some

    schemes, the percentage of exit load reduces as the investor stays

    longer with the fund. This type of load is known as Contingent Deferred

    Sales Charge.

    No-load Funds

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    All those funds that do not charge any of the above mentioned loads

    are known as No-load Funds.

    Tax-exempt Funds/ Non-Tax-exempt Funds

    Tax-exempt Funds

    Funds that invest in securities free from tax are known as Tax-exempt

    Funds. All open-end equity oriented funds are exempt from distribution

    tax (tax for distributing income to investors). Long term capital gains

    and dividend income in the hands of investors are tax-free.

    Non-Tax-exempt Funds

    Funds that invest in taxable securities are known as Non-Tax-exemptFunds. In India, all funds, except open-end equity oriented funds are

    liable to pay tax on distribution income. Profits arising out of sale of

    units by an investor within 12 months of purchase are categorized as

    short-term capital gains, which are taxable. Sale of units of an equity

    oriented fund is subject to Securities Transaction Tax (STT). STT is

    deducted from the redemption proceeds to an investor

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    BROAD MUTUAL FUND TYPES

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    1. Equity Funds

    Equity funds are considered to be the more risky funds as compared to

    other fund types, but they also provide higher returns than other

    funds. It is advisable that an investor looking to invest in an equity

    fund should invest for long term i.e. for 3 years or more. There are

    different types of equity funds each falling into different risk bracket. In

    the order of decreasing risk level, there are following types of equity

    funds:

    a. Aggressive Growth Funds - In Aggressive Growth Funds, fund

    managers aspire for maximum capital appreciation and invest in less

    researched shares of speculative nature. Because of these speculative

    investments Aggressive Growth Funds become more volatile and thus,

    are prone to higher risk than other equity funds.

    b. Growth Funds - Growth Funds also invest for capital

    appreciation (with time horizon of 3 to 5 years) but they are different

    from Aggressive Growth Funds in the sense that they invest in

    companies that are expected to outperform the market in the future.

    Without entirely adopting speculative strategies, Growth Funds invest

    in those companies that are expected to post above average earnings

    in the future.

    c. Speciality Funds - Speciality Funds have stated criteria for

    investments and their portfolio comprises of only those companies that

    meet their criteria. Criteria for some speciality funds could be to

    invest/not to invest in particular regions/companies. Speciality funds

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    are concentrated and thus, are comparatively riskier than diversified

    funds. There are following types of speciality funds:

    1. Sector Funds: Equity funds that invest in a particular

    sector/industry of the market are known as Sector Funds. The exposureof these funds is limited to a particular sector (say Information

    Technology, Auto, Banking, Pharmaceuticals or Fast Moving Consumer

    Goods) which is why they are more risky than equity funds that invest

    in multiple sectors.

    2. Foreign Securities Funds: Foreign Securities Equity Funds have

    the option to invest in one or more foreign companies. Foreign

    securities funds achieve international diversification and hence theyare less risky than sector funds. However, foreign securities funds are

    exposed to foreign exchange rate risk and country risk.

    3. Mid-Cap or Small-Cap Funds: Funds that invest in companies

    having lower market capitalization than large capitalization companies

    are called Mid-Cap or Small-Cap Funds. Market capitalization of Mid-

    Cap companies is less than that of big, blue chip companies (less than

    Rs. 2500 crores but more than Rs. 500 crores) and Small-Cap

    companies have market capitalization of less than Rs. 500 crores.

    Market Capitalization of a company can be calculated by multiplying

    the market price of the company's share by the total number of its

    outstanding shares in the market. The shares of Mid-Cap or Small-Cap

    Companies are not as liquid as of Large-Cap Companies which gives

    rise to volatility in share prices of these companies and consequently,

    investment gets risky.

    4. Diversified Equity Funds - Except for a small portion of

    investment in liquid money market, diversified equity funds invest

    mainly in equities without any concentration on a particular sector(s).

    These funds are well diversified and reduce sector-specific or

    company-specific risk. However, like all other funds diversified equity

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    funds too are exposed to equity market risk. One prominent type of

    diversified equity fund in India is Equity Linked Savings Schemes

    (ELSS). As per the mandate, a minimum of 90% of investments by

    ELSS should be in equities at all times. ELSS investors are eligible to

    claim deduction from taxable income (up to Rs 1 lakh) at the time of

    filing the income tax return. ELSS usually has a lock-in period and in

    case of any redemption by the investor before the expiry of the lock-in

    period makes him liable to pay income tax on such income(s) for which

    he may have received any tax exemption(s) in the past.

    d. Equity Index Funds - Equity Index Funds have the objective to

    match the performance of a specific stock market index. The portfolio

    of these funds comprises of the same companies that form the index

    and is constituted in the same proportion as the index. Equity index

    funds that follow broad indices (like S&P CNX Nifty, Sensex) are less

    risky than equity index funds that follow narrow sectoral indices (like

    BSEBANKEX or CNX Bank Index etc). Narrow indices are less diversified

    and therefore, are more risky.

    2.Debt/IncomeFunds

    Funds that invest in medium to long-term debt instruments issued by

    private companies, banks, financial institutions, governments and

    other entities belonging to various sectors (like infrastructure

    companies etc.) are known as Debt / Income Funds. Debt funds are low

    risk profile funds that seek to generate fixed current income (and not

    capital appreciation) to investors. In order to ensure regular income to

    investors, debt (or income) funds distribute large fraction of their

    surplus to investors. Although debt securities are generally less risky

    than equities, they are subject to credit risk (risk of default) by the

    issuer at the time of interest or principal payment. To minimize the risk

    of default, debt funds usually invest in securities from issuers who are

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    rated by credit rating agencies and are considered to be of

    "Investment Grade". Debt funds that target high returns are more

    risky. Based on different investment objectives, there can be following

    types of debt funds:

    a. Diversified Debt Funds - Debt funds that invest in all securities

    issued by entities belonging to all sectors of the market are known as

    diversified debt funds. The best feature of diversified debtfunds is that

    investments are properly diversified into all sectors which results in

    risk reduction. Any loss incurred, on account of default by a debt

    issuer, is shared by all investors which further reduces risk for an

    individual investor.

    b. Focused Debt Funds* - Unlike diversified debt funds, focused

    debt funds are narrow focus funds that are confined to investments in

    selective debt securities, issued by companies of a specific sector or

    industry or origin. Some examples of focused debt funds are sector,

    specialized and offshore debt funds, funds that invest only in Tax Free

    Infrastructure or Municipal Bonds. Because of their narrow orientation,

    focused debt funds are more risky as compared to diversified debt

    funds. Although not yet available in India, these funds are conceivable

    and may be offered to investors very soon.

    c. Assured Return Funds - Although it is not necessary that a fund

    will meet its objectives or provide assured returns to investors, but

    there can be funds that come with a lock-in period and offer assurance

    of annual returns to investors during the lock-in period. Any shortfall in

    returns is suffered by the sponsors or the Asset Management

    Companies (AMCs). These funds are generally debt funds and provide

    investors with a low-risk investment opportunity. However, the security

    of investments depends upon the net worth of the guarantor (whose

    name is specified in advance on the offer document). To safeguard the

    interests of investors, SEBI permits only those funds to offer assured

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    return schemes whose sponsors have adequate net-worth to guarantee

    returns in the future. In the past, UTI had offered assured return

    schemes (i.e. Monthly Income Plans of UTI) that assured specified

    returns to investors in the future. UTI was not able to fulfill its promises

    and faced large shortfalls in returns. Eventually, government had to

    intervene and took over UTI's payment obligations on itself. Currently,

    no AMC in India offers assured return schemes to investors, though

    possible.

    d. Fixed Term Plan Series - Fixed Term Plan Series usually are

    closed-end schemes having short term maturity period (of less than

    one year) that offer a series of plans and issue units to investors at

    regular intervals. Unlike closed-end funds, fixed term plans are not

    listed on the exchanges. Fixed term plan series usually invest in debt /

    income schemes and target short-term investors. The objective of fixed

    term plan schemes is to gratify investors by generating some expected

    returns in a short period. nds | Closed-end 3.GiltFunds

    Also known as Government Securities in India, Gilt Funds invest in

    government papers (named dated securities) having medium to long

    term maturity period. Issued by the Government of India, these

    investments have little credit risk (risk of default) and provide safety of

    principal to the investors. However, like all debt funds, gilt funds too

    are exposed to interest rate risk. Interest rates and prices of debt

    securities are inversely related and any change in the interest rates

    results in a change in the NAV of debt/gilt funds in an opposite

    direction.

    4. Money Market/Liquid Funds

    Money market / liquid funds invest in short-term (maturing within one

    year) interest bearing debt instruments. These securities are highly

    liquid and provide safety of investment, thus making money market /

    liquid funds the safest investment option when compared with other

    mutual fund types. However, even money market / liquid funds are

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    exposed to the interest rate risk. The typical investment options for

    liquid funds include Treasury Bills (issued by governments),

    Commercial papers (issued by companies) and Certificates of Deposit

    (issued by banks).

    5. HybridFunds

    As the name suggests, hybrid funds are those funds whose portfolio

    includes a blend of equities, debts and money market securities.

    Hybrid funds have an equal proportion of debt and equity in their

    portfolio. There are following types of hybrid funds in India:

    a. Balanced Funds The portfolio of balanced funds include

    assets like debt securities, convertible securities, and equity and

    preference shares held in a relatively equal proportion. The objectives

    of balanced funds are to reward investors with a regular income,

    moderate capital appreciation and at the same time minimizing the

    risk of capital erosion. Balanced funds are appropriate for conservative

    investors having a long term investment horizon.

    b. Growth-and-Income Funds Funds that combine features of

    growth funds and income funds are known as Growth-and-Income

    Funds. These funds invest in companies having potential for capital

    appreciation and those known for issuing high dividends. The level of

    risks involved in these funds is lower than growth funds and higher

    than income funds.

    6. Commodity Funds

    Those funds that focus on investing in different commodities (like

    metals, food grains, crude oil etc.) or commodity companies or

    commodity futures contracts are termed as Commodity Funds. A

    commodity fund that invests in a single commodity or a group of

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    commodities is a specialized commodity fund and a commodity fund

    that invests in all available commodities is a diversified commodity

    fund and bears less risk than a specialized commodity fund. Precious

    Metals Fund and Gold Funds (that invest in gold, gold futures or

    shares of gold mines) are common examples of commodity funds.

    7. Real Estate Funds

    Funds that invest directly in real estate or lend to real estate

    developers or invest in shares/securitized assets of housing finance

    companies, are known as Specialized Real Estate Funds. The objective

    of these funds may be to generate regular income for investors or

    capital appreciation.

    8. ExchangeTradedFunds (ETF)

    Exchange Traded Funds provide investors with combined benefits of aclosed-end and an open-end mutual fund. Exchange Traded Funds

    follow stock market indices and are traded on stock exchanges like a

    single stock at index linked prices. The biggest advantage offered by

    these funds is that they offer diversification, flexibility of holding a

    single share (tradable at index linked prices) at the same time.

    Recently introduced in India, these funds are quite popular abroad.

    9. Fund of FundsMutual funds that do not invest in financial or

    physical assets, but do invest in other mutual fund schemes offered by

    different AMCs, are known as Fund of Funds. Fund of Funds maintain a

    portfolio comprising of units of other mutual fund schemes, just like

    conventional mutual funds maintain a portfolio comprising of

    equity/debt/money market instruments or non financial assets. Fund of

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    Funds provide investors with an added advantage of diversifying into

    different mutual fund schemes with even a small amount of

    investment, which further helps in diversification of risks. However, the

    expenses of Fund of Funds are quite high on account of compounding

    expenses of investments into different mutual fund schemes.

    Risk Hierarchy of Different Mutual Funds Thus, different mutual

    fund schemes are exposed to different levels of risk and investors

    should know the level of risks associated with these schemes before

    investing. The graphical representation hereunder provides a clearer

    picture of the relationship between mutual funds and levels of risk

    associated with these funds:

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    MUTUAL FUND STRUCTURE

    The SEBI (Mutual Funds) Regulations 1993 define a mutual fund (MF)

    as a fund established in the form of a trust by a sponsor to raise

    monies by the Trustees through the sale of units to the public under

    one or more schemes for in vesting in securities in accordance with

    these regulations.

    These regulations have since been replaced by the SEBI (Mutual

    Funds) Regulations, 1996. The structure indicated by the new

    regulations is indicated as under.

    A mutual fund comprises four separate entitles, namely sponsor,

    mutual fund trust, AMC and custodian. The sponsor establishes the

    mutual fund and gets its registered with SEBI.

    The mutual fund needs to be constituted in the form of a trust and the

    instrument of the trust should be in the form of a deed registered

    under the provisions of the Indian Registration Act, 1908.

    The sponsor is required to contribute at lease 40% of the minimum net

    worth (Rs.10 crore) of the asset management company. The board of

    trustees manages the MF and the sponsor executes the trust deeds in

    favour of the trustees. It is the job of the MF trustees to see that

    schemes floated and managed by the AMC appointed by the trustees

    are in accordance with the trust deed and SEBI guidelines.

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    37

    Sponsor Company

    (E.g. Prudential, ICICI)

    Establishes the MF as a trust

    Registers the MF with SEBI

    Managed by a Board of

    Trustees

    Mutual Fund

    (E.g. Prudential, ICICI, Mutual

    Fund)

    Hold unit-holders funds in MF

    enter into an agreement with

    SEBI and ensure compliance

    AMC

    (e.g. prudential ICICI Asset

    Management Company)

    Float MF funds

    Manages the fund as per SEBI

    guidelines and AMC

    agreement

    CustodianProvide custodial servicesRegistrarProvides registrar and transfer

    services

    DistributorsProvides the network for

    distribution of the scheme to

    the investors

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    Choosing a fund

    The first step to investing in Mutual Fund is to define the objective of

    investing. You should clearly lay down the purpose for which you desire

    to invest. There are several schemes tailor made to meet certain

    personal financial goals (children's education, marriage, retirement

    etc.) which can be availed of. You should define the tenure of

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    investment and the risk appetite you have. Thereafter, you can select

    a fund type that best meets your need i.e. income schemes, liquid

    schemes, tax saving schemes, equity schemes etc. Given the plethora

    of fund options available to you, you can then choose the particular

    fund that you are comfortable with.

    You can choose the fund on various criteria but primarily these can be

    the following:

    The track record of performance of schemes over the last few

    years managed by the fund

    Quality of management and administration

    Parentage of the Mutual Fund

    Quality and adequacy of disclosures

    Service levels

    The price at which you can enter/exit (i.e. entry load / exit load)

    the scheme and its impact on overall return

    The market price of the units of the scheme (where available) to

    see the discount/premium that the market .assigns to the stated NA V

    of the scheme

    Independent rating of the schemes, if availableYou could be investing in a mutual fund either at the initial stage when

    the mutual fund approaches the market through an offer document

    route or at a subsequent stage.

    If you choose to invest at the initial stage, the offer document would

    detail the schemes being offered and the manner of investing. The

    manner is usually similar to that of investing any public issue of any

    security (equity/debt).

    If you are planning to purchase the units subsequently. Then the

    following choices exist:

    1. A close ended scheme. If the desired, units are of a close-ended

    scheme, then the investor would be able to purchase them at the stock

    exchange where the MF has listed them. This purchase would resemble

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    the purchase of an equity share wherein the investor would pay the

    quoted price of the unit as well as a brokerage for the purchase

    transaction. In the case of a close ended scheme, the sale also is

    affected through the stock exchange mechanism and resembles the

    sale of equity share. The pricing for the transaction, as was mentioned

    earlier, is driven by the price the units quote. This is driven by the NA V

    (Net Asset Value) of the scheme. The price, however, may be either at

    a discount or premium to the NA V.

    2. Purchasing a unit in a open-ended scheme is different as there is

    no exchange where these units are traded. Their price ret1ects the NA

    V of the scheme. The mutual fund in an open-ended scheme sellsthese units to the investor at the NA V (plus a sale / entry load).

    Selling units in an open-ended scheme is similar to the way they are

    purchased. It is the mutual fund that buys back the units and at a price

    based on the NA V. The actual price is the NA V less the exit load. The

    exit load is similar in concept to the entry load.

    The Ground rules of Mutual Fund Investing

    Moses gave to his followers 10 commandments that were to be

    followed till eternity. The world of investments too has several ground

    rules meant for investors who are novices in their own right and wish

    to enter the myriad world of investments. These come in handy for

    there is every possibility of losing what one has if due care is not

    taken.

    1. Assess yourself: Self-assessment of one's needs; expectations

    and risk profile is of prime importance failing which; one will make

    more mistakes in putting money in right places than otherwise. One

    should identify the degree of risk bearing capacity one has and also

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    clearly state the expectations from the investments. Irrational

    expectations will only bring pain.

    2. Try to understand where the money is going: It is important

    to identify the nature of investment and to know if one is compatible

    with the investment. One can lose substantially if one picks the wrong

    kind of mutual fund. In order to avoid any confusion it is better to go

    through the literature such as offer document and fact sheets that

    mutual fund companies provide on their funds.

    3. Don't rush in picking funds, think first: one first has to

    decide what he wants the money for and it is this investment goal that

    should be the guiding light for all investments done. It is thus

    important to know the risks associated with the fund and align it with

    the quantum of risk one is willing to take. One should take a look at the

    portfolio of the funds for the purpose. Excessive exposure to any

    specific sector should be avoided, as it will only add to the risk of the

    entire portfolio. Mutual funds invest with a certain ideology such as the"Value Principle" or "Growth Philosophy". Both have their share of

    critics but both philosophies work for investors of different kinds.

    Identifying the proposed investment philosophy of the fund will give an

    insight into the kind of risks that it shall be taking in future.

    4. Invest. Don't speculate: A common investor is limited in the

    degree of risk that he is willing to take. It is thus of key importance

    that there is thought given to the process of investment and to the

    time horizon of the intended investment. One should abstain from

    speculating which in' other words would mean getting out of one fund

    and investing in another with the intention of making quick money.

    One would do well to remember that nobody can perfectly time the

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    market so staying invested is the best option unless there are

    compelling reasons to exit.

    5. Don't put all the eggs in one basket: This old age adage is of

    utmost importance. No matter what the risk profile of a person is, it is

    always advisable to diversify the risks associated. So putting one's

    money in different asset classes is generally the best option as it

    averages the risks in each category. Thus, even investors of equity

    should be judicious and invest some portion of the investment in debt.

    Diversification even in money in the hands of several fund managers.

    This might reduce the maximum return possible, but will also reduce

    the risks.

    6. Be regular: Investing should be a habit and not an exercise

    undertaken at one's wishes, if one has to really benefit from them. As

    we said earlier, since it is extremely difficult to know when to enter or

    exit the market. It is important to beat the market by being systematic.

    The basic philosophy of Rupee cost averaging would suggest that if

    one invests regularly through the ups and downs of the market, he

    would stand a better chance of generating more returns than the

    market for the entire duration. The SIPs (Systematic Investment Plans)offered by all funds helps in being systematic.

    Performance Measures of Mutual Funds

    Mutual Fund industry today, with about 34 players and more than five

    hundred schemes, is one of the most preferred investment avenues in

    India. However with a plethora of schemes to choose from the retail

    investor faces problems in selecting funds. Factors such as investment

    strategy and management style are qualitative, but the funds record is

    an important indicator too. Though past performance alone cannot be

    indicative of future performance, it is, frankly, the only quantitative

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    way to judge how good a fund is at present. Therefore, there is a need

    to correctly assess the past performance of different mutual funds.

    Worldwide, good Mutual fund companies over are known by their AMCs

    and this fame is directly linked to their superior stock selection skills.

    For mutual funds to grow, AMCs must be held accountable for their

    selection of stocks. In other words, there must be some performance

    indicator that will reveal the quality of stock selection of various AMCs.

    Return alone should not be considered as the basis of measurement of

    the performance of a mutual fund scheme. It should also include the

    risk taken by the fund manager because different funds will have

    different levels of risk attached to them. Risk associated with a fund, in

    a general, can be defined as variability or fluctuations in the returns

    generated by it. The higher the t1uctuations in the returns of a fund

    during a given period, higher will be the risk associated with it. These

    fluctuations in the returns generated by a fund are resultant of two

    guiding forces. First, general market fluctuations, which affect all the

    securities present in the market, called market risk or systematic risk

    and second, t1uctuations due to specific securities present in the

    portfolio of the fund, called unsystematic risk. The Total Risk of agiven fund is sum of these t\VO and is measured in terms ofstandard

    deviation of returns of the fund. Systematic risk. On the other hand is

    measured in terms ofBeta, which represents t1uctuations in the NA V

    of the fund vis--vis market. The more responsive the NA V of a mutual

    fund is to the changes in the market; higher will be its beta. Beta is

    calculated by relating the returns on a mutual fund with the returns in

    the market. While unsystematic risk can be diversified through

    investments in a number of instruments, systematic risk can not.

    By using the risk return relationship, we try to assess the competitive

    strength of the mutual funds vis--vis one another in a better way:

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    In order to determine the risk-adjusted returns of investment

    portfolios, several eminent authors have worked since 1960s to

    develop composite performance indices to evaluate a portfolio by

    comparing alternative portfolios within a particular risk class.

    The most important and widely used measures of performance are:

    The Treynor Measure The Sharpe Measure Jenson Model Fama Model

    The Trevnor Measure

    Developed by Jack Treynor, this performance measure evaluates funds

    on the basis of Treynor's Index. This Index is a ratio of return

    generated by the fund over and above risk free rate of return

    (generally taken to be the return on securities backed by the

    government, as there is no credit risk associated), during a given

    period and systematic risk associated with it (beta). Symbolically, it

    can be represented as:

    Treynor's index (Ti) = (Ri - Rf)/Bi

    Where, Ri represents return on fund, Rfis risk free rate of return and

    Hi is beta of the fund.

    All risk-averse investors would like to maximize this value. While a high

    and positive Treynor's Index shows a superior risk-adjusted

    performance of a fund, a low and negative Treynor's Index is an

    indication of unfavorable performance.

    The Sharpe Measure

    In this model, performance of a fund is evaluated on the basis of

    Sharpe Ratio, which is a ratio of returns generated by the fund over

    and above risk free rate of return and the total risk associated with it.

    According to Sharpe, it is the total risk of the fund that the investors

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    are concerned about. So, the model evaluates funds on the basis of

    reward per unit of total risk. Symbolically, it can be written as:

    Sharpe Index (Si)= (Ri Rf)/Si

    Where, Si is standard deviation of the fund.

    While a high and positive Sharpe Ratio shows a superior risk-adjusted

    performance of a fund, a low and negative Sharpe Ratio is an

    indication of unfavorable performance.

    Comparison of Sharpe and Treynor

    Sharpe and Treynor measures are similar in a way, since they both

    divide the risk premium by a numerical risk measure. The total risk is

    appropriate when we are evaluating the risk return relationship for well

    diversified portfolios. On the other hand, the systematic risk is the

    relevant measure of risk when we are evaluating less than fully

    diversified portfolios or individual stocks. For a well-diversified portfolio

    the total risk is equal to systematic risk. Rankings based on total risk

    (Sharpe measure) and systematic risk (Treynor measure) should beidentical for a well-diversified portfolio,a s t h etotal risk is reduced to

    systematic risk. Therefore, a poorly diversified fund that ranks higher

    on Treynor measure, compared with another fund that is highly

    diversified, will rank lower on Sharpe Measure.

    Jenson Model

    Jensons model proposes another risk adjusted performance measure.

    This measure was developed by Michael Jenson and is sometimes

    referred to as the Differential Return Method. This measure involves

    evaluation of the returns that the fund has generated vs. the returns

    actually expected out of the fund given the level of its systematic risk.

    The surplus between the two returns is called Alpha, which measures

    the performance of a fund compared with the actual returns over the

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    period. Required return of a fund at a given level of risk (Bi) can be

    calculated as:

    Ri= Rf+ Bi (Rm Rf)

    Where, Rm is average market return during the given period. After

    calculating it alpha can be obtained by subtracting required return

    from the actual return of the fund.

    Higher alpha represents superior performance of the fund and vice

    versa. Limitation of this model is that it considers only systematic risk

    not the entire risk associated with the fund and an ordinary investor

    can not mitigate unsystematic risk, as his knowledge of market is

    primitive.

    Fama Model

    The Eugene Fama model is an extension of Jenson model. This model

    compares the performance, measured in terms of returns, of a fund

    with the required return commensurate with the total risk associated

    with it. The difference between these two is taken as a measure of the

    performance of the fund and is called net selectivity.

    The net selectivity represents the stock selection skill of the fundmanager, as it is the excess return over and above the return required

    to compensate for the total risk taken by the fund manager. Higher

    value of which indicates that fund manager has earned returns well

    above the return commensurate with the level of risk taken by him.

    Required return can be calculated as: Ri= Rf+ Si/Sm*(Rm Rf)

    Where, Sm is standard deviation of market returns. The net selectivity

    is then calculated by subtracting this required return from the actual

    return of the fund. Among the above performance measures, two

    models namely, Treynor measure and Jenson model use systematic

    risk based on the premise that the unsystematic risk is diversifiable.

    These models are suitable for large investors like institutional investors

    with high risk taking capacities as they do not face paucity of funds

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    and can invest in a number of options to dilute some risks. For them, a

    portfolio can be spread across a number of stocks and sectors.

    However, Sharpe measure and Fama model that consider the entire

    risk associated with fund are suitable for small investors, as the

    ordinary investor lacks the necessary skill and resources to diversified.

    Moreover, the selection of the fund on the basis of superior stock

    selection ability of the fund manager will also help in safeguarding the

    money invested to a great extent. The investment in funds that have

    generated big returns at higher levels of risks leaves the money all the

    more prone to risks of all kinds that may exceed the individual

    investors risk appetite.

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    LIST OF AMCS

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    ABN AMRO Mutual fund

    Birla Mutual fund

    Deutsche Mutual fund

    DSP Merrill Lynch Mutual fund

    Franklin Templeton Mutual fund

    HDFC Mutual fund

    HSBC Mutual fund

    ING Vysya Mutual fund

    JM Financial Mutual fund

    Kotak Mahindra Mutual fund

    LIC Mutual fund

    Morgan Stanley Mutual fund

    Principal Mutual fund

    Prudential ICICI Mutual fund

    Reliance Mutual fund

    SBI Mutual fund

    Sundaram Mutual fund

    TATA Mutual fundUnit Trust of India Mutual fund

    UTI Mutual fund

    LIST OF SCHEMES IN PRUICICI

    Open-Ended Schemes

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    Prudential ICICI Aggressive Plan - Dividend

    Prudential ICICI Aggressive Plan - Growth

    Prudential ICICI Balanced Plan -Dividend

    Prudential ICICI Balanced Plan -Growth

    Prudential ICICI Discovery Fund Institutional option -1

    Prudential ICICI Dynamic Plan - Dividend

    Prudential ICICI Dynamic Plan - Growth

    Prudential ICICI Dynamic Plan Institutional option-1

    Prudential ICICI Emerging Star - Dividend

    Prudential ICICI Emerging Star - Growth

    Prudential ICICI Emerging Star Institutional option-1

    Prudential ICICI FMCG Fund - Dividend

    Prudential ICICI FMCG Fund -Growth

    Prudential ICICI Flexible income plan Daily Dividend

    Prudential ICICI Flexible income plan Monthly Dividend

    Prudential ICICI Floating rate plan A - Dividend

    Prudential ICICI Floating rate plan B - Growth

    Prudential ICICI Gilt Fund - Investment plan -Dividend

    Prudential ICICIGilt Fund - Investment plan -GrowthPrudential ICICI Growth plan - Dividend

    Prudential ICICI Growth plan - Growth

    Prudential ICICI Income multiplier fund Dividend

    Prudential ICICI Income multiplier fund - Growth

    Prudential ICICI Income plan - Dividend

    Prudential ICICI Income plan - Growth

    Prudential ICICI Index Fund

    Prudential ICICI Infrastructure Fund Dividend

    Prudential ICICI Infrastructure Fund Growth

    Prudential ICICI Liquidity Institutional plan - Growth

    Prudential ICICI Liquidity Institutional plus plan Dividend

    Prudential ICICI Liquid plan Dividend

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    Prudential ICICI Liquid plan Growth

    Prudential ICICI Liquid super Institutional plan Growth

    Prudential ICICI Long term plan Dividend

    Prudential ICICI MIP cumulative

    Prudential ICICI Power - Dividend

    Prudential ICICI Power - Growth

    Prudential ICICI Services industries Fund Dividend

    Prudential ICICI Services industries Fund Growth

    Prudential ICICI Tax plan Dividend

    Prudential ICICI Tax plan-Growth

    Prudential ICICI Technology Fund Dividend

    Prudential ICICI Technology Fund Growth

    Prudential ICICI Very Aggressive plan Growth

    Prudential ICICI Very Cautious plan - Dividend

    IN PRUICICI MANY SCHEMES ARE AVAILABLE MORE SCHEMES, LIKE

    OPEN ENDED, CLOSED-ENDED, REDEEMED SCHEMES.

    BUT HERE SELECTED TWO SCHEMES ONLY FROM OPEN-ENDED.

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    ABOUT CHOOSED SCHEMES

    Prudential ICICI TAX Plan

    ICICI Prudential Tax Plan is an open-ended equity linked saving

    scheme (ELSS). It has a lock-in period of 3 years, which ensures that

    you compulsorily remain invested over this period. This 3 year lock-in

    gives the fund manager the flexibility to make strategic long term

    investments in a diversified portfolio comprising a mix of large and

    medium sized stocks, chosen after careful fundamental research. All

    these stocks are growth oriented and have a patient, long term style.

    ICICI Prudential Tax Plan is suited for patient investors who have a

    long term investing horizon of 3-5 years and at the same time are

    looking at tax saving.

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    Key Features ICICI Prudential Tax Plan

    Type Open-ended Equity Linked Saving Scheme

    Investment PatternEquity & Equity related instruments upto90% & Debt, Money Market and Cash upto10%.

    Investment Objective

    To seek to generate long-term capitalappreciation from a portfolio that is investedpredominantly in equity and equity relatedsecurities

    Growth & Dividend

    Default Option Dividend Reinvestment

    Application Amount Rs.500/- (plus in multiples of Re. 1)

    Min. AdditionalInvestment

    Rs.500/- and in multiples thereof

    Entry Load(i) For investments of less than Rs. 5 Crores :Entry load at 2.25% of applicable NAV.(ii)Forinvestments of Rs. 5 crores and Above : Nil

    Exit Load Nil

    Redemption ChequesIssued

    Generally Within 3 business day for Specified

    RBI locations and additional 3 Business Daysfor Non-RBI locations after lock-in period of 3Years.

    MinimumRedemption Amt.

    Rs. 500/-

    SystematicInvestment Plan

    Monthly: Minimum Rs. 500 or multiplesthereof & 5 post-dated cheques for aminimum of Rs. 500 for a block of 5 monthsin advance.

    Systematic

    Withdrawal Plan Not available

    RecurringExpenses

    Investment Mangmt.Exp.

    1.25%

    Other RecurringExpenses

    1.25%

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    Total 2.50%

    Prudential ICICI GROWTH Plan

    ICICI Prudential Growth Plan seeks to invest in large, profitable and

    well known companies, and aims to benefit from the best long term

    investments that the market has to offer in the large-cap space. The

    investments are spread across sectors to ensure risk diversification,

    and stocks are selected through rigorous fundamental bottom up

    analysis.

    key Features ICICI Prudential Growth Plan

    Type Open-ended Equity Fund

    Investment PatternEquity & Equity related 95% & Debt, MoneyMarket and Cash 5%.

    Investment Objective

    To seek to generate long-term capitalappreciation from a portfolio that is investedpredominantly in equity and equity relatedsecurities

    Options Growth & Dividend

    Default Option Dividend Reinvestment

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    Application Amount Rs.5,000/- (plus in multiples of Re. 1)

    Min. AdditionalInvestment

    Rs.500/- and in multiples thereof

    Entry Load(i) For investments of less than Rs. 5 Crores :

    Entry load at 2.25% of applicable NAV.(ii)Forinvestments of Rs. 5 crores and Above : Nil

    Exit Load Nil

    Redemption ChequesIssued

    Generally Within 3 business day for SpecifiedRBI locations and additional 3 Business Daysfor Non-RBI locations

    MinimumRedemption Amt.

    Rs. 500/-

    SystematicInvestment Plan

    Monthly: Minimum Rs. 1000 + 5 post-dated

    cheques for a minimum of Rs. 1000 each.Quarterly: NA

    SystematicWithdrawal Plan

    Minimum of Rs.500/- and Multiples thereof

    RecurringExpenses

    Investment Mangmt.Exp.

    1.25%

    Other Recurring

    Expenses

    1.25%

    Total 2.50%

    .

    MUTUAL FUND:

    Phases of mutual funds in IndiaIn India, the Mutual fund Industry has been monopolized by the Unit

    Trust of India ever since 1963. Now, the commercial banks like the

    state bank of India, Canara Bank, Indian Bank, Bank of India and

    Punjab National bank have entered into the field. To add to list are the

    LIC of India and the private sector banks and other financial

    institutions. These institutions have successfully launched a variety of

    schemes to meet the diverse needs of millions of small investors. The

    Unit Trust of India has introduced huge portfolio of schemes like

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    unit64, Master gain, Master share etc. It is the country s largest

    mutual fund company with over 25 millions investors and a corpus

    exceeding Rs.55,000 crores ,accounting for nearly 10% of the

    countrys stock market capitalization. The total corpus of the 13

    other mutual funds in the country is less than Rs. 15,000crores. The

    SBI fund has a corpus of Rs. 2925 crores deployed in its 16 schemes

    servicing over

    2.5 million Shareholders.

    The mutual fund industry in India started in 1963 with the formation of Unit

    Trust of India, At the Initiative of the government of India and Reserve bank.

    The history of mutual funds In India can be broadly divided into four distinctPhases.

    First phase-1964-87

    Unit trust of India (UTI) was established on 1963 by an act of

    parliament. It was up the Reserve Bank of India and functioned under

    the Regulatory and administrative control of The Reserve Bank of

    India. In 1987 UTI was de- linked from the RBI and the Industrial

    Development of India (IDBI).Took over the regulatory and

    administrative control in place Of RBI. The first scheme Launched by

    UTI scheme 1964. At the end of 1988 UTI had Rs.6, 700 crores of

    assets under management.

    Second phase-1987-1993 (Entry of public sector Funds)

    1987 marked the entry of non-UTI, public sector mutual funds set up

    by public sector Banks and Life Insurance Corporation of India (LIC) and

    General Insurance Corporation of India (GIC).

    SBI Mutual funds was the first non-UTI Mutual fund established in June

    1987 followed By Can Bank Mutual Fund (Des87), Punjab National Bank

    Mutual Fund (Aug 89), Indian Bank Fund (Nov89), Bank of India (Jun

    90), Bank of Baroda Mutual Fund (oct92).LIC Established its mutual

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    fund in June 1989 while GIC had set up its mutual fund in December

    1990. At the end of 1993, the mutual fund Industry had assets under

    management of Rs.47, 004 crores.

    Third phase-1992-2003(Entry of private sector Funds)

    With the entry of private sector funds in 1993, a new era started in the

    Indian mutual fund Industry, Giving the Indian investor a wide choice of

    fund families. Also, 1993 was the Year in which the first Mutual fund

    Regulation came into being, under which all mutual funds, expect UTI

    were to be Registered and governed. The erstwhile kothari pioneer

    (Now merged with Franklin temple ton) was the First private sectormutual fund registered In July 1993.

    The 1993 SEBI (Mutual Fund) Regulations were substituted by a more

    comprehensive and revised Mutual Fund Regulation in 1996. The

    industry now functions under the SEBI (Mutual Funds) Regulation 1996

    Fourth Phase since February 2003

    In February 2003, following the repeal of the Unit Trust of India Act

    1963 was bif-acurated into separate Entities. One is the specific under

    taking of the Unit trust of India with assets under management Of Rs.

    29,835 crores as at the end of January 2003, representing broadly, the

    assets of US 64 schemes, Assured return and certain other schemes.

    The specified under taking of Unit Trust India, functioning under an

    administrator and the rules framed by government of India and does

    not come under the purview of the mutual fund regulations. The

    second is UTI mutual fund Ltd. sponsored by SBI, PNB, BOB and LIC.

    It is registered with SEBI and functions under the mutual funds

    Regulations. With the bif-acuration of the Rest while UTI Mutual Fund,

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    conforming to the SEBI Mutual Fund Regulations, and with recent

    mergers Taking place among different private sector funds, the mutual

    fund industry has entered its current phase of consolidation and

    growth. As the end of October 31, 2003, there were 31 funds which

    manage assets Of Rs 126726 crores under 386 schemes.

    TYPES OF MUTUAL FUND SEHEMES

    BY STRUCTURE

    Open-Ended Schemes

    Close-Ended Schemes Interval Schemes

    BY INVESTMENT OBJECTIVE

    Growth Schemes

    Income Schemes

    Balanced Schemes

    Money Market Schemes

    OTHER SCHEMES

    Tax saving Schemes

    Special Schemes

    Index Schemes

    Sector Specific Schemes

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    Mutual fund schemes may be classified on the basis of its structure and

    its investment objective.

    By Structure:

    Open-ended funds

    An open ended fund is one that is available for subscription all through

    the year. These do not have a fixed maturity. Investors can conveniently

    buy and sell units at Net Asset Value (NAV) related prices. The key

    feature of open-end schemes is liquidity.

    Closed-ended funds

    A closed end fund has a stipulated maturity period which generallyranging from 3 to 15 years. The fund is open for subscription only during

    a specific period. Investors can invest in the scheme at the time of the

    initial public issue and thereafter they can buy or sell the units of the

    scheme on the stock exchanges where they are listed.

    Interval funds

    These combine the features of open-ended and closed-ended schemes.They are open for sale or redemption during pre-determined intervals at

    NAV related prices.By Investment Objective:

    Growth funds

    The aim of growth funds is to provide capital appreciation over the

    medium to long-term. Such schemes normally invest the majority of their

    corpus in equities. It has been proven that returns from stocks, have

    outperformed most other kind of investments held over the long term.

    Growth schemes are ideal for investors having a long-term outlook

    seeking growth over a period of time.

    Income funds

    The aim of income funds is to provide regular and steady income to

    investors. Such schemes generally invest in fixed income securities such

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    as bonds, corporate debentures and government securities. Income funds

    are ideal for capital stability and regular income.

    Balanced funds

    The aim of balanced funds is to provide both growth and regular income.

    Such schemes periodically distribute a part of their earning and

    investment both in equities and fixed income securities in the proportion

    indicated in their offer documents. In a rising stock market, the NAV of

    these schemes may not normally keep pace, or fall equally when the

    market falls. These are ideal for investors looking for a combination of

    income and moderate growth.

    Money market funds

    For over 30 years, money market funds have treated investors well.

    Money market funds have been around for 30 years and are a very

    popular place for investors to park their money.

    Money market funds are a type of mutual fund that invests in short-term

    (less than a year) debt securities of agencies of the U.S. Government,

    banks and corporations and U.S. Treasury Bills. They are fixed at $1 per

    share and only the yield fluctuates.

    Load Funds

    A load fund is one that charges a commission for entry of exit. That is,

    each time you buy or sell units in the fund, a commission will be payable.

    Typically entry exit loads range from 1% to 2%. It could be corpus is put

    to work.

    No-Load Funds

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    A No-Load fund is one that does not charge a commission for entry or

    exit. That is, no commission is payable on purchase or sale of units in the

    fund. The advantage of a No-Load fund is that the entire corpus is put to

    work.

    Other Schemes:

    Tax saving Schemes:

    These schemes offer tax rebates to the investor under specific provisions

    of the Indian income tax laws as the Government offers tax incentives for

    investment in Equity Linked Saving Scheme (ELSS) and Pension Schemes

    are allowed as deduction u/s 88 of the Income Tax Act. The Act also

    provide opportunities to investors to save capital gains u/s 54EA and54EB by investing in Mutual funds, provided the capital asset has been

    sold to April 1,2000 and the amount is invested before September

    30,2000.

    Special Schemes:

    Industry Specific Schemes

    Industry Specific Schemes invest in the industries specified in the offer

    document. The investment of these funds is limited to specific like Info

    Tech, FMCG, and Pharmaceuticals etc.

    Index Schemes:

    Index Funds attempt to replicate the performance of a particular index

    such as the BSE sensex or the NSE.

    Sectoral Schemes:

    Sectoral funds are those, which invest exclusively in a specified industry

    or a group of industries or various segments such as A Group shares or

    initial public offerings.

    FREQUENTLY USED TERMS

    Net Asset Value (NAV)

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    Net Asset Value is the market value of the assets of the scheme minus its

    liabilities. The per unit NAV is the net asset value of the scheme divided

    by the number of units outstanding on the Valuation Date.

    Is the price at which a close-ended scheme repurchases its units and it

    may include a back-end load. This is also called Bid Price.

    Redemption Price

    Is the price at which open-ended schemes repurchase their units and

    close-ended schemes redeem their units on maturity. Such prices are

    NAV related.

    Sales Load

    Is a charge collected by a scheme when it sells the units. Also called,

    Front-end load. Schemes that do not charge a load are called No Load

    schemes.

    Repurchase or Back-end Load

    Is a charge collected by a scheme when it buys back the units from theunit holders.

    ]

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    CHAPTER III

    DATA ANALYSIS AND INTERPRETATION

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    SBI

    ING VYSYA

    UTI HSBC

    ICICI

    ABN AMRO

    STATE BANK OF INDIA

    State Bank of India is the first Bank sponsored Mutual Fund to launch

    offshore fund, the India Magnum Fund with a corpus of Rs. 225 cr.

    approximately. Today it is the largest Bank sponsored Mutual Fund in

    India. They have already launched 35 Schemes out of which 15 have

    already yielded handsome returns to investors. State Bank of India

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    Mutual Fund has more than Rs. 5,500 Crores as AUM. Now it has an

    investor base of over 8 lakhs. Spread over 18schemes

    NAV History Historical value for a period of

    5-Nov-2009 to 28-Jan-2010

    SBI MUTUAL FUND

    Magnum Equity Fund Growth & Dividend

    DATE DIVIDEN

    D

    GROWTH

    05-Nov-

    2009

    42.14 42.17

    12-Nov-

    2009

    35.57 40.47

    19-Nov-

    2009

    37.84 43.06

    26-Nov-

    2009

    38.33 43.61

    03-Dec-

    2009

    39.31 44.73

    10-Dec-

    2009

    40.06 45.58

    17-Dec-

    2009

    38.80 44.15

    24-Dec-

    2009

    39.68 45.15

    31-Dec-

    2009

    41.52 47.24

    07-Jan-

    2010

    42.51 48.36

    14-Jan-

    2010

    41.46 47.17

    21-Jan-

    2010

    33.74 43.24

    28-Jan- 34.89 39.70

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    2010

    SBI MAGNUM EQUITY FUND Dividend & Growth

    The above graph indicates that the Equity Fund - Growth and Dividend

    from the 1st week of Dec is almost performing same but in 2nd week of

    Jan the performance of Growth has drastically changed when compared

    to Dividends, and again the performance showed is similar in rest of the

    weeks. Because of declaring Dividends frequently, the performance of

    Dividend always shows less when compared with others.

    ING VYSYA BANK

    ING Vysya Bank Ltd., is an entity formed with the Vysya Bank Ltd, a

    premier bank in the Indian Private Sector and a global financial

    powerhouse, ING (International Nederlanden Group) of Dutch origin, in

    the year 2002.

    The origin of the Vysya Bank dates back to 1930. Since then the Bankhas grown in size and stature and has reached the coveted position of

    number one private sector bank in India.

    In 1948, the Bank acquired the status of Scheduled Bank. In 1992, its

    deposits crossed Rs. 1000 crores. The very next year, ING Vysya crossed

    300 branches.

    ING Vysya Bank's Deposit Scheme

    The following two types of deposits are offered by ING Vysya Bank:

    Access Plus

    Features:

    A single Current Account, with access from 8 cities in India

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    Separate cheque books for each centre for easy reconciliation

    Pooling of funds in the city of residence

    A cost effective product

    A perfect product for the trading community

    Current Account

    Eligibility:

    Individuals for single account

    More than one individual for joint account

    Sole proprietary concerns

    Partnership concerns

    Private and Public Limited companies

    Clubs, associations, benevolent and friendly societies

    Co-operative organizations

    Statutory bodies, municipalities and such other Quasi-Government

    Institutions

    NAV History Historical value for a period of

    5-Nov-2009 to 28-Jan-2010

    ING VYSAING Balanced Fund Growth & Dividend

    DATE DIVIDEND GROWTH

    05-Nov-2009 17.17 24.54

    12-Nov-2009 16.78 23.99

    19-Nov-2009 17.77 25.40

    26-Nov-2009 17.60 25.15

    03-Dec-2009 17.91 25.60

    10-Dec-2009 18.14 25.93

    17-Dec-2009 17.89 25.56

    24-Dec-2009 18.14 25.93

    31-Dec-2009 18.67 26.69

    07-Jan-2010 18.88 26.98

    14-Jan-2010 18.74 26.78

    21-Jan-2010 16.51 23.59

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    28-Jan-2010 16.80 24.02

    ING VYSA EQUITY FUND Dividend & Growth

    The above graph indicates that Growth is performing well when

    compared to Dividends. From the starting month Growth is high. There

    are slight fluctuations in both Growth and Dividend. Because of declaring

    Dividends frequently, the performance of Dividend always shows less

    when compared with others. As compared to SBI the performance

    showed is better.

    UNIT TRUST OF INDIA (UTI)

    UTI, the first bank to begin operations as new private banks in 1994 after

    the Government of India allowed new private banks to be established. UTI

    Bank was jointly promoted by the Administrator of the specified

    undertaking of the Unit Trust of India (UTI-I), Life Insurance Corporation of

    India (LIC) and General Insurance Corporation Ltd. Also with associates

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    viz. National Insurance Company Ltd., the New India Assurance Company,

    The Oriental Insurance Corporation and United Insurance Company Ltd.

    UTI Bank in India today is capitalized with Rs. 232.86 Crores with 47.50%

    public holding other than promoters. It has more than 200 branch offices

    and Extension Counters in the country with over 1250 UTI Bank ATM

    proving to be one of the largest ATM networks in the country. UTI Bank

    India commits to adopt the best industry practices internationally to

    achieve excellence. UTI Bank has strengths