“Mutual Cooperation to Common Success”

Company presentation

FMS established on 2001.

Previous pharmaceutical experience of staff since 1992.1993 Triviumfarm – medicine wholesale company.

Present activities

Business planning

Product marketing

Staff recruitment, hiring, consulting

What FMS can do for your Company?

Benefits of retaining the services of FMS 1. Ensure establishment of contacts with most suitable local medicine-wholesalers.

2. Provide frequent representation of your Company in the area

3. Select the Customer Groups that give most profitableness to negotiated contracts

4. Reduce cost of sales

5. Provide immediate access to key Healthcare Institutions within the area(State Drug Agency, Drug price Agency, Advertising control inspection etc.).

6. Apply extensive marketing, sales and strategic planning experience to your Company with less cost of than permanent employees.

7. Function as an extension of your Sales Department with direct support from our management.

8. Allow your company to reallocate existing personnel resources to other important programs and projects.

9. Provide Monthly Status Reports - Negotiation Reports & Itinerary

FMS will not represent competitive manufacturers

We structure a very precise and focused program for our clients. After careful analysis of a prospective client's circumstances and resources, including discussions with key management personnel, we structure charges that cover those services that are specifically recognized as necessary to the achievement of mutually accepted goals and objectives. We do not charge fees to cover extraneous overhead costs which have no directinfluence on our efforts on behalf of the client.

Expenses are closely monitored and incurred only after the client authorization.

FMS is your partner in modern medical marketing

What makes FMS different than most other Medical Marketing companies within the area ?

“Mutual Cooperation to Common Success”

              Information from:Opinion leaders and Professional Associations, Helatcare Institutions, primary care groups,Patient groups and patient support associations

Qalitative unstructuredresearch

Data analysis andinterpretation

Current market needs andopportunities

Product differentiationand positioning

Product Strategy

Qalitative structuredresearch

Market structure, current and potential trends, competitor analysis, gap analysis

Desk research,database analysis, sample analysis, ally mapping

We offer market development and product strategy by understanding of the background technology of a product, viewing it in the context of market structure and need, that is fundamental to product differentiation, acceptance and use.

FMS in cooperation with producer

Report to client for confirmation

How do FMS work ?

FMS relations with customers

             

Client producer

FMS Local wholesale companies

GoodsPayments for

the goods

End usersMarketing activities

Orders

Cooperation agreement

Awareness in productsales

Main therapeutic areas presented

Rp 4 + 2NSAID, antibiotics, cardiology

OTC 6+ 1NSAID

Food supplements 2

Main target groups covered:

General practicioners,internists – 2145Cardiologists - 80Dermatologists - 112Anaesthes./reanimatologists - 72Surgeons – 412Urologists – 80Oncologists - 21 Hospitals - 169Pharmacies - 840

Present activities

Present situationCoverage of Latvia by medicalrepresentatives of FMS

Riga- 2 representativesLiepāja- 1- 1/2 time representativeValmiera- 1 -1/2 representativeDaugavpils- 1-1/2 time representative Ventspils- 1- 1/2 time representative

Daugavpils

Liepāja

VentspilsRiga

Valmiera

Product marketing- main achievements

0

2800014200 8780

157000

Xcustomer sales development

1999 2000 2001 2002IMS data

X customer sales development by therapeutic class- doxycycline

358 000

278000

225000

76000 7700069000

1800024000 22000

4700032000

20000

1000

17800

58000

2000 2001 2002

FMS marketedproduct

IMS data

“Mutual Cooperation to Common Success”