Must know factsif advertising on Facebook

What facebook can do for you?

Connect with your friends,Family, Relatives and Colleagues

Connect with your brands/ Industry

Get Updates from Celebrities/ Friends

• Outline– Facebook-koobecaF???– What is the Motto of Facebook– Facts about the Facebook– How to Get Started with Facebook– How to setup Facebook to Market Your Business– Facebook advertising – Power Tips

Facebook-koobecaF ???

• Facebook spelled backwards is Koobecaf, which is a German word meaning “dumb.”

• It is dumb, just about as dumb as all users who joined they think it "my space" its all about people wanting attention.

What is the motto ?

• Facebook's mission is to give people the power to share and make the world more open and connected.– Stay in touch– Get the latest– Share what's up with you

Key Stats• With close to a billion active users on the site, Facebook is a behemoth in

the social media world.

• 79% of social media log ins by online retailers are with Facebook, compared to 12% for Google+, and 4% for Twitter (source: Gigya)

• Facebook will account for 13% of worldwide mobile ad revenue in 2013 (source: L2)

• Facebook users share 2.5B pieces of content on the site each day (source: Nielsen)

• 70% of business-to-consumer marketers have acquired a customer through Facebook (source: Hubspot)

Social Media = Cocktail Party• Social media is similar to a cocktail reception• Without constraints of time or space• More public – easier for other people to listen in

Flickr: TECHcocktail Source: Hubspot

Cocktail Party Advice Meet people and start conversations Add value – be helpful, answer questions Ask questions, trust others’ advice

Flickr: TECHcocktail Source: Hubspot

Business Goals for Using Facebook

• Get Found

• Connect and Engage

• Create a Community

• Promote Content

How to Get Started with Facebook

Personal Profile vs. Business Page

• Set up a Personal Profile first and then create a Business Page that you will administer

• Personal Profiles have friends (mutual acceptance) and Business Pages have fans (one-way opt-in)

Personal Profile Business Page

Build Your Personal Profile• Photo• Work/edu info• Networks• Interests, photos, etc.• Applications

- Networks help connect you with people around you.- Friends need to be requested and mutually accepted- Friend Finder- Search – Classmates, Coworkers, Names- Share links, photos, videos, thoughts, etc.

What Can you do with Personal Profile?

How to Create Your Business Pagehttps://www.facebook.com/pages/create.php

Facebook advertising

• Where is the space for Advertising ?

– News Feed• Desktop• Mobile

– Right hand Side (RHS)• Home page• All Facebook (Other brands)

RHS Section News Feed

Facebook advertising Continued…

Facebook

Ads Sponsored Stories

Sponsored Stories are messages from your friends about them engaging with Pages, apps or events on Facebook—stories that are already eligible to be in your News Feed. An advertiser has paid to show the activity as a sponsored story so there’s a better chance you will see it.

With Facebook Ads, an advertiser creates a message they want to share and chooses who they want to reach. Ads are sometimes paired with news about actions your friends have taken (such as liking a Page or RSVPing to an event).

Facebook advertising Continued…

Oh Enough… what is next?

How Many Ads types are there inFacebook?

26 Ads types!Ads -12• Page Post text ad• Page Post Photo ad• Page post Video ad• Page post Like ad• Question ad• Offer ad• Event ad• Page like ad• App ad• Mobile app install ad• Domain ad• Sponsored results ad

Sponsored Stories -12• Page like Sponsored stories• Page post like Sponsored stories• Page post comment Sponsored

stories• Page post share Sponsored

stories• Question Sponsored stories• Offer Claim Sponsored stories• Event Sponsored stories• Check in (Place sharing)• Game played • App Shared• Open Graph • Domain

Logout page- 2• Logout page post link ad• Logout page post Video ad

How to Create an Ad?1

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Other Details about the Facebook ads

• Target the ads for precise interest

• 15 % of the Audience you can reach

• Pause and play the ads• You can change the ads

anytime

• Approx. 1500 post a Day is visible on the newsfeeds section

• Edge Rank – Algo for news feeds

• Power Editor is a powerful tool

• Story bumping

Power Tips#1: Use Offers, Event- Shows in the newsfeeds- Goes into Inbox -> We can expect more lead conversation

#2: Link to a specific landing page to collect lead- Shows in the Newsfeeds

#3: Sponsored story - It will appear in the RHS section - It will appear in Newsfeeds (if friend like

it, it will be shown)

#4: Call to action – on the cover picture.Now facebook is allowing to have this

#5: Use google short URLGoo.gl for sharing the URL in the facebookOr use “Google URL builder”

#6: Run the Ads between 7AM -12 PM

#7: You can target your competitors #8: Choose Manually Bidding #9: Boost the ad

Thank you