muslim friendly tourism (mft) - halalcbconvention.my · month), eid-ul fitr, eid-ul adha (qurban...
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Approved by the government on20 February 2009
Officially launched on 16 March 2009
Operations is in accordance with the office manual, approved by the Board of Trustees
Supervised by a Board of Trustees, chaired by the Secretary General of the Ministry of Tourism & Culture
Registered as a Company Limited by Guarantee on 22 June 2009
ISLAMIC TOURISM CENTRE
(Oh Muhammad) Say:Travel through the earth and see
how Allah did originate creation;
so will Allah produce a later
creation. For Allah has power
over all things.
_Holy Quran, Al-Ankabut
Chapter 29, Verse 20
Good
intention
(niat)
What to
see, do?
Where to
eat, pray?
Appreciation
for God’s
greatness
Strengthen
faiths &
teaching
MAQASID SHARIAH
Protection of Religion
Protection of Life
Protection of Intellect
Protection of Lineage
Protection of Wealth
• Allah has permitted that sound intellect & knowledge be promoted – forbidden that
corrupts / weakens it such as alcohol & drugs. (Protection of Intellect)
• Concept of segregation – basis of security & privacy. Forbids Muslims from engaging in fornication and adultery. (Protection of life, lineage and wealth)
Adhering to the elements and features of MFT would also mean protecting and safeguarding maslahah (benefits) and preventing or repelling the mafsadah
(harms) in all demensions of human life by upholding to the principles of Maqasid Shariah.
GLOBAL
1.8OIC NATIONS
1.1ASEAN OTHER NATIONS
255 350Pew Research Centre Pew Research Centre Pew Research Centre Thomson Reuters
Quick Facts
• 23% of the world’s population in 2014 was Muslim
• 26% of the world’s population is projected to be Muslim in 2030
• 50% of Muslims are under the age of 25 years
• 70% of the Arab population is under the age of 25 years
• 66% of the Muslim population is under 30 in Europe and North America
8
Source: Crescentrating
9
• Highly Educated
• Well Travelled
• 2nd & 3rd generation from Europe/UK & USA
• Increasingly seeking out goods and services with
Islamic value
• High spending power
Source: Global Muslim Lifestyle Travel Market 2012: Landscape and Consumer Needs Study
MARKET SIZE
BENCHMARK
(US$ Billion)
Source: State of the Global Islamic Economy Report 2017/2018, Thomson Reuters
CRITERIA (From a total 73 selected countries)1. Trade: Inbound Muslim Travel relative to its size2. Governance: Halal Friendly Ecosystem3. Awareness: Media/Events4. Social: Contribution to Employment
THE HALAL TRAVEL INDICATOR
121MILLION
INTERNATIONAL
TRAVELLERS
IN 2016
_MASTER CARD & CRESCENTRATING
Global Muslim Travel Index 2017
1,235MILLION
INTERNATIONAL
MUSLIM TRAVELLERS
IN 2016
_UNWTO
Tourism Highlights 2017 Edition
_MASTER CARD & CRESCENTRATING
Global Muslim Travel Index 2017
156MILLION
INTERNATIONAL
MUSLIM TRAVELLERS
BY 2020
14
USD
(Billion)
SAUDI ARABIA 20.4
UNITED ARAB EMIRATES 15.8
QATAR 12.4
INDONESIA 9.7
KUWAIT 9.6
Source : State of The Global Islamic Economy 2017/2018 Report, Thomson Reuters
0%10% 20%
30%40%
50%60%
70%
A L L O T H E R R E S P O N S E S
A I R T R A V E L E X P E R I E N C E
A I R & H O T E L D E A L
D I N I N G F O O D E X P E R I E N C E
A D V E N T U R E
C H O I C E O F D E S T I N A T I O N
H O T E L / R E S O R T S T A Y E X P E R I E N C E
R E L A X A T I O N
M U S L I M - F R I E N D L Y E X P E R I E N C E
O V E R A L L P R I C E
H A L A L F O O D
12%
21%
28%
31%
35%
36%
37%
46%
49%
53%
67%
Source: Dinar Standard and Crescent rating, 2015
KEY INDICATORS 2017
TOURIST ARRIVALS 25.9 MILLION
TOURIST RECEIPTS RM 82.16 BILLION (Est USD20.9B)
AVERAGE PER CAPITA EXPENDITURE RM3,166.50 (Est USD807)
AVERAGE LENGTH OF STAY 5.7 NIGHTS
TOP 10 TOURIST ARRIVALS IN 2017
1. SINGAPORE 6. INDIA
2. INDONESIA 7. SOUTH KOREA
3. CHINA 8. JAPAN
4. THAILAND 9. PHILIPPINES
5. BRUNEI 10. UNITED KINGDOM
Source : Tourism Malaysia
REGION 2015 2016 2017
ASEAN 4,460,318 4,875,931 4,788,335
EAST ASIA 31,798 39,852 42,765
SOUTH ASIA 313,974 258,897 238,434
WEST ASIA 261,423 274,325 240,491
EUROPE 60,235 55,635 54,713
OTHERS 25,200 22,501 19,270
TOTAL 5,152,948 5,527,142 5,384,008
Source : Tourism Malaysia & ITC
MALAYSIA RANKING IN
GLOBAL MUSLIM TRAVEL INDEX 2017
TOP 10 OIC DESTINATIONS
Source: MasterCard & Crescentrating
GMTI CRITERIA
1. FAMILY FRIENDLY DESTINATION
2. SAFETY OF MUSLIM VISITIORS & GENERAL
VISITORS
3. MUSLIM VISITORS ARRIVAL
4. HALAL FOOD OPTIONS
5. ACCESSIBILITY OF PRAYER FACILITIES
6. SERVICES & FACILITIES AT AIRPORTS
7. CHOICE OF ACCOMMODATIONS
8. AWARENESS TOWARDS THE NEEDS OF MUSLIM
VISITORS
9. EASE OF COMMUNICATION
10. AIR CONNECTIVITY
11. VISA REQUIREMENTS
INDONESIA
2,796,570
BRUNEI
1,660,506
BANGLADESH
111,836
SAUDI ARABIA
100,549
IRAN
59,023
SAUDI ARABIA
RM 11,555 (USD2,981)
KUWAIT
RM 8,191 (USD2,113)
OMAN
RM 8,118 (USD2,094)
UAE
RM 7,714 (USD1,990)
IRAN
RM 7,010 (USD1,808)
Tourism Malaysia
21
+ Airports
+ Highway Rest Service Areas
+ Shopping Malls
+ Theme Parks
+ Government Offices
+ Golf Resorts & Clubs
+ Stadiums
+ Convention Centres
+ Hospitals
+ Restaurants
+ Vibrant and government
regulated Halal industry in
Malaysia.
+ Pioneer of Halal standards and
certification.
+ Halal Certification provides
assurance as it fulfils the Syariah
law, which is a must for Muslims.
+ Malaysia Halal Logo is
recognized and well-accepted
worldwide.
+ Top International Fast Food
Chains Certified Halal
+ Street Food and Restaurant
Carnival
22
● At least one Halal certified kitchen
● Qiblat Direction on room ceiling
● Prayer mats / rugs / Holy Quran
● Prayer time schedule
● Segregated swimming pool / gym
● Ramadan Buffets / Iftar
● Sahoor (pre-dawn) menu
● Shuttle to Mosque for Terawikh
prayers
● Guest Imams for surmons / prayers
● Employment of Halal Executive
23
• Awal Muharram (New Year), Maulidur Rasul
(Prophet’s Birthday), Ramadan (Fasting
Month), Eid-ul Fitr, Eid-ul Adha (Qurban
Services)
• International Quran Recital (Since 1958)
• Malaysia International Halal Showcase
(MIHAS)
• IFTAR@KL – Ramadhan Festival
• Putrajaya International Islamic Arts &
Culture Festival
• World Islamic Economic Forum (WIEF)
• World Islamic Tourism Conference (WITC)
Total flight
frequency
2,968 weekly
As of 31 December 2016
Source: Tourism Malaysia & Malaysia Airports Berhad
Flight frequency
from OIC countries
376 weekly
OIC
CONNECTIVITY WITH
MUSLIM COUNTRIES
Avg. occupancy of seats
597,920 weekly
24
Antara hasil perbincangan persidangan adalah:
• Membuka masjid kepada semua golongan tanpa mengira bangsa dan agama.
• Kebersihan dan keselamatan di masjid-masjid. Memastikan keselesaan dan
keselamatan pengunjung-pengunjung masjid.
• Mempelbagaikan fungsi masjid sebagai ‘One Stop Centre’, contohnya seperti
menawarkan pakej-pakej perkahwinan, menyediakan perpustakaan, pusat rawatan
serta kemudahan – kemudahan riadah dan sebagainya.
Malaysia
NUMBER ONE DESTINATION
FOR MUSLIM TRAVELLERS
2011-2014 -
CRESCENTRATING
Malaysia
NUMBER ONE DESTINATION
IN THE GLOBAL MUSLIM
TRAVELLERS INDEX 2015 & 2017-
CRESCENTRATING & MASTERCARD
Kuala Lumpur & Penang
TOP 10 BEST SHOPPING
DESTINATION MUSLIM TRAVELLERS
SHOPPING INDEX 2015 -
CRESCENTRATING & MASTERCARD
Malaysia
BEST HOLIDAY DESTINATION
IN THE MONTH OF RAMADAN
2016 -2026-
CRESCENTRATING & MASTERCARD
Islamic Arts
Museum Malaysia
TOP MUSEUM IN MALAYSIA
8TH IN ASIA-
TRIP ADVISOR
TRAVELLER’S CHOICE AWARDS 2014 - 2017
Malaysia
THE MOST DEVELOPED
ISLAMIC ECONOMY ECOSYSTEM
FOR HALAL TRAVEL
IN 2014 – 2017-
THOMSON REUTERS
ACCOLADES FOR MALAYSIA
ITC PUBLICATIONS
RESEARCH UNDERTAKEN
• SHARIAH COMPLIANCE
ACCOMMODATION
ONGOING RESEARCH UNDER RMK11
• PROFILING OF MOSQUES WITH TOURISM
RELATED ATTRACTIONS WITHIN THE
TOURISM CORRIDORS IN MALAYSIA
(to complete by April 2018)
ITC PUBLICATION
• MS2610:2015 STANDARD MUSLIM
FRIENDLY HOSPITALITY SERVICES
–REQUIREMENTS
• ISLAMIC TOURISM JOURNAL
• MUSLIM-FRIENDLY
ACCOMMODATIONS IN MALAYSIA
SYRIAN CIVIL WAR
2015 - PRESENTTURKEY BOMBINGS
2016
UK ATTACKS
2017
NEW YORK BOMBING
DEC 2017
EXTENSION OF TERRORIST ACTIVITIES IN THE REGION