musikmesse 2015

Musikmesse 2015 Information for the pressNovember 2014

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Musikmesse – Hands on music

International Trade Fair for Musical Instruments, Sheet Music, Music Production and Music Business Connections

Frankfurt am Main 15 to 18 April 2015

Messe Frankfurt – Musikmesse 2015 – Press November 2014

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Key data

Key dataFour-day fair: 15 to 18 April 2015Public days: 17 and 18 April 2015

More than 30,000 products and services for music of all kinds: from classic, via rock, pop, jazz, hip-hop and ska, to church music, folk music and marching bands

Innovations and trends from the world of music instruments, sheet music, music production and music marketing

Over 1,000 live events including awards ceremonies, workshops, concerts and autograph sessions

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Public days at Musikmesse

• Two full days for private visitors (Friday and Saturday) for the first time• Numerous stars on the stages and exhibitors’ exhibition stands• More than 50 live acts• Opening the fair to private visitors for the whole Friday makes it

possible for groups of students and trainees to attend• Cheaper online tickets for private visitors and group tickets• Workshops, interactive concerts and musical activities especially for

young people


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A new level of business quality

New: B2B Area• Exclusive area for manufacturers, distributors and retailers• Concentration of business meetings in one place and in a quiet

atmosphere• Centrally located in Hall 4.1• Tulip Club: integral VIP Lounge for top buyers

New: Musikmesse Insider• Value-added programme for selected musical-instrument retailers with

numerous exclusive benefits

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Halls occupied in 2015

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Halls:

Forum, 3.0, 3.1,4.0, 4.1, 5.0, 5.1, 5.1_B Congress Centre

Changes:

Hall 3.0Woodwind and brass instruments, accessories

Hall 4.1B2B Area

Hall 5.0Recording, audio/video, microphones


88Messe Frankfurt – Musikmesse 2015 – Press November 2014

“Musikmesse was yet again the meeting place for national and international business people and left no doubt that it is the foremost showroom for the musical-instrument business and music lovers.”

Daniel Knöll, Director General of the Society of Music Merchants e.V. (SOMM)

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Programme of events

Musikbiz Lounge & Congress: Hall 5_1.B

Meeting place for the music sector with themes revolving around marketing, licencing rights and the dissemination of music.

The congress provides information about trends in the fields of music law, music labels and music sales.

The Lounge presents exhibitors from the music business and provides matchmaking and networking opportunities.


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Programme of events

Artists and music awards, 2015

PRG LEA Live Entertainment AwardProminent artists present awards to the makers of events and concerts

Frankfurt Music PrizeHonours outstanding achievements by a personality from the world of music

German Music Instrument AwardGiven for outstanding examples of the art of making musical instruments

www.drums.de Music AwardIn the categories: Best Newcomer, Best Video, Best Album, Best Music Act national / international


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Programme of events

Product and sector awards

Musikmesse International Press Award (MIPA) Given for the best products in the musical instrument and pro-audio sectors.

PPV Media Reader AwardsReaders of magazines published by the PPV company vote for the best musical instruments and equipment.

‘Best Edition’ Music AwardHonours outstanding quality in the fields of sheet music and music books.


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Programme of events

Awards for young people

SchoolJam School Band FestivalFinale with the eight best German school bands

European School Music AwardMotto 2015: ‘Focusing on Music Instruction’Held by SOMM – Society Of Music Merchants


Stages and live programme

Agora Stage Concerts and product demonstrations by international artists of all genresMusikmesse Agora

Acoustic Stage Concerts every 15 minutesHandmade music for everyone, focusing on acoustic instrumentsHall 3.Via / Raum Facette


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Musikmesse for young people Music4Kids– Six-day participatory exhibition offering an introduction to music, acoustics and instruments– 13 to 18 April 2015, Hall 5.1_B– Special offers for secondary, vocational and music schools on the Friday and Saturday

SchoolJam– SchoolJam: Finale with Germany’s 8 best school bands in the ‘Festhalle’

Concerts, workshops and participatory activities– Exciting events, event stages, autograph sessions, etc.– Expanded programme of event on the public Friday


1515Messe Frankfurt – Musikmesse 2015 – Press November 2014

“Musikmesse is the leading international market place for all instrument makers for showcasing their latest products and meeting international customers. Indeed, one could almost say: anyone who is not here doesn’t exist!”

Gerhard A. Meinl, Chairman of the Federal Association of German Musical Instrument Manu¬facturers (Bundesverband der Deutschen Musikinstrumenten-Hersteller e. V. - BDMH)

Key data, 2014

1,318 exhibitors from 51 countries

65,362 visitors from 120 countries

High degree of internationality on the visitor and exhibitor sides (32 and 67 percent respectively)

The best represented exhibitor nations are :

Germany (435), China (128), USA (121), Italy (97), Great Britain (83), Spain (56), France (44), the Netherlands (36), Switzerland (32), South Korea (24), Czech Republic (24), South Korea (24)


Exhibitors in 2014: geographic spread

959

135

224

Europe

North / SouthAmericaAsia / Pacific

73 percent of exhibitors came from Europe

The biggest group of non-European exhibitors came from the Asia / Pacific region (17 percent)

Around 10 percent came from North and South America

Services during Musikmesse

Online tickets: cheaper tickets can be purchased quickly and easily on the internet at www.musikmesse.com/online-ticket

Admission ticket entitles holder to use local public-transport services

Mobile services: registration by mobile phone, Musikmesse Navigator app for Android and iOS devices, free WLAN at the fair

Social media: topical information, news and background reports via Twitter, Facebook, YouTube, XING and Google+

Messe Frankfurt against Copying: initiative for protection against brand and product piracy


Services for the press

Worldwide network of Messe Frankfurt representatives in over 150 countries ensures optimum service and communication

Extensive range of press services in the modern Press Centre – exclusively for journalists from all around the world

PC workplaces, internet, fax, press releases and other material for downloading and in press display units at the Press Centre

Bistro, lockers, cloakroom, etc.

Happy-Hour for networking and get-together daily at 17.00 hrs


Musikmesse – Information online and mobile

www.facebook.com/musikmesse

www.twitter.com/musikmesse#musikmesse2015 @musikmesse

www.youtube.com/musikmesse

http://www.xing.com/net/musikmesse

Musikmesse Navigator / Mobile App (www.musikmesse.com/app)

You will find press releases, photos, etc., as usual in the ‘For journalists’ section of the Musikmesse website atwww.musikmesse.com


Music China

International Fair for Musical Instruments and Services

1,775 exhibitors from 29 countries and regions (2014)71,591 visitors from 86 countries and regions (2014)

6 % increase in the number of exhibitors over the previous year, 2013

4 % increase in the number of visitors over the previous year, 2013

Venue: Shanghai New International Expo Centre, ChinaNext event: 14 to 17 October 2015


Musikmesse International

Musikmesse International

NAMM Musikmesse Russia

Joint Venture of NAMM and Messe Frankfurt since 2012

190 exhibitors and 13,169 visitors (2014)

46 % increase in the number of exhibitors over the previous year, 2013

42 % increase in the number of visitors over the previous year, 2013

Venue: Sokolniki Park, MoscowNext event: 10 to 13 September 2015


‘Auf Wiedersehen’at Musikmesse

in Frankfurt am Mainfrom 15 to 18 April 2015

www.musikmesse.com
