Musician’s Promotion Strategy

©BesfortAhmeti

promotion

• We can easily say that some musicians/artists are as great marketers as the ones that do it for a living

• In a time where there is promotion in every corner, one element remains key to success – sending a clear message

promotion medium

Musicians/artists today focus more on online promotion; but do not skip the traditional TV & Radio

social media

• Social Media has become a very powerful source for musicians/artists to –

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social media

Typically, musicians/artists use

case: Alicia Keys

Album:

Release Date:

before Girl on Fire went out

• Release date and album cover unveiled more than 3 months before

• A single, released months before - to give a feel of what the album is going to be

• Live performances - to warm up the audience for the album

• Album-related videos, photos, posts shared constantly

the best part

• A week before the album release, Alicia Keys “made history” - as she put it

• She did a never-done-before, YouTube streamed, Google+ hangout fan session; a guided tour through the Girl On Fire album

• Played all the songs; for each song she told the story behind it and its meaning

why is this important?

• Many times people listen to music without even hearing the lyrics

• Other times, even if we are paying attention to the lyrics, we cannot make sense of what is being said

• As a musician/artist, sharing/explaining to your audience what you want to pass to them with your music is a very powerful element to your success

• Alicia Keys did it so great and at the perfect moment – a week before the album release