Music videos

By: Sonia Filipa Soares EusebioUnits 1, 16 & 29

Task 2

Publicity

Big Time Rushfeatures snoop dog to gain more publicity for their boy band the video helps the band to gain a wider scope of recognition between snoop dog’s fans etc. these fans that watch the video then get adopted into Big Time Rushes. This is a common move for artists who are new to the industry to feature famous artists (and / or actors) in their videos they gain a new group of followers and thus gain much more money in publicity.

album sales

The music videos are a part of the fandom as the fans want to see the artist/Band e.g. The Fray

Up close hence the close ups to the band members face’s during the videos so that they are recognisable to the audience also for future reference when at concerts etc.. The videos help to promote the album sales and this helps the audience to learn about other songs in they've sung as well as gain knowledge on other songs linking into other songs through out the album.

This also works the other way round as people who've been to the concert and don't know the artist can find their album in stores from the covers etc.

Male gaze theory

• Arianna Grandeis a prime example of when the male gaze theory is involved she doesn’t save much to the imagination in her videos and they’ve all become very sexualised through media influence on how a female artist could gain many more viewers.

• Arianna and her entourage are placed in multiple sexual positions with very little clothing covering their bodies.

• Laura Mulvey came up with the male gaze theory when she decided to look at the media through the heterosexual males point of view (what he wants to see to keep him interested).

Promotion of the artist

• Artists can be promoted through social media e.g. Facebook, vine , twitter or YouTube.

• Promoting an artist is important because it allows people to recognize their hard work which in turn means people are more likely to buy what they produce and make them look for other pieces (tweets or vines) of work by the same artist and also keep themselves updated on the artists latest situation.

• Artists are also promoted by making appearances in other artists music videos and if the fans enjoy their performance they search them up and add on to the fan base

synergy

• The wanted are making money from different platforms magazines/ books , games/apps and

clothes etc. to attract different audiences. The media companies in turn use a synergistic technique in order to increase brand image through the multiple products / media outlets also to bring in more money for the media companies which in turn improves products for the overall end result of a loyal audience base which will continue to grow.

To put it simply the different entities are working together for a similar and advantageous end goal which will satisfy all sides participating.

Public image and reputation.

• Black veil brides(or Bvb for short) have been on the scene for 8 years with a well known reputation in the music industry because of their Gothic metal core image, they’re a group of guys who basically support the underdogs they have a certain public image so their audience can always associate them with their genre of music however if you listen closely to the lyrics they’re always about the unfair side of life and watching out for their fans so they kind of contrast with the image/part they’re told to play.

• They’ve got their own logo which consists of their band name in it’s abbreviated form.

Music videos and messages transmitted

• Kelly Clarkson- piece by piecein this video the artist is singing about a female being abandoned by her father however it also speaks about how someone will come in to your life and pick up the broken pieces “Piece by piece he restored my faith that a man can be kind and a father could... Stay” it’s directed to the female audience and the message is that one day all the bad things are going to be behind you so you got look forward and be better than them and you’ll succeed.

• The artist also sends the message that the future will be better if you learn from those mistakes and try your hardest not to be like the one’s who leave “I will never leave her like you left me and she will never have to wonder her worth because unlike you I'm going to put her first”.

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