Music Videos

By Rylan Hollingworth

Music Channels Pop/ Chart

MusicR&B/ Rap Rock

Dance

My definition of a ‘Music Video’

I think a music video is visual footage based on the topic of what the actual song is about.

Narrative

A music video that tells a story with the song.

Examples: Bruno Mars – Grenade

Eminem – Stan

Arcade Fire – We Exist

Performance This is where the artist is performing in the video.

Examples: 5SOS – What I Like About You

Jay-z ft. Kanye West – Niggas In Paris All Time Low - Weightless

Successful Music Videos

PSY – Gangnam Style currently has 2,445,499,942 views and is the highest viewed music video on YouTube.

Justin Bieber – Baby currently has 1,232,435,165 views on his first hit song.

Taylor Swift – Blank Space currently has 1,258,628,244 views on her video.

The Purpose of a Music Video

A music video promotes a artists song as now most music videos now get shown on TV, Youtube etc… showing the music video for people to hear the song to then make people buy the song to listen too. It also servers as a platform to attract people to the label. A Music video’s also give people a better understanding of the song in a visual interoperation showing what the artist want people to see (if narrative). A music video is also to entertain the viewer just to provide enjoyment and pleasure and for the artist to show off other talents they may have. A music video also gets more money due to music video costing more money than just a simple download of the song. Some music videos are to promote a movie for example the bond films theme tunes are released before the film and show little clips of the film to try and promote that film and it also brings in the audience as it says bond theme tune it get more people to watch it. It creates a more memorable visual for the view that just listening to the song.