Music Video Summary

From Focus Group

We did a focus group for our target audience which is females and males aged between 15-19, this allowed us to narrow

down some of our ideas for our costume, storyline and location for our music video. We allowed them to vote after each

section on which idea they preferred the most.

Storyline: Our storyline is mainly going to have a narrative structure with some studio

features. The most popular storyline that got chosen was. A man sees the same

women everyday on the train next to him. However one day he decides to skip work

and catch the same train as her and get too know her a bit more and turns out to be the

perfect women he is looking for. This storyline also fits well with the lyrics of our

chosen song as he is trying to find this woman.

Location: To go with the storyline the chosen location was the local train

station. This will go well with the whole storyline as it about a man seeing a girl

on the train and falling in love with her. As well as this they also liked the idea of using the studio so will we be including shots within this location as

well.

Costume: Within our music video there will one two characters one female and one male. In our focus group we gave them two options per character which were smart or casual. The

most popular dress code for the male is casual however for the female smart was the most popular choice. We will be dressing the

women in a leather jacket with a shirt and trousers etc. The reason for this is because a

lyric within our chosen song mentions a women wearing leather. To help support the idea of them seeing each other on the train every day, we will dress them in different

outfits within their dress code.