music video styles
TRANSCRIPT
Music Video Production
Welcome to a new unit
In this unit you will:
• Learn the different reasons why music videos are made
• Learn how music videos are made
• Plan a music video
• Film & edit a music video
By the end of the unit
You will have produced:
• 2 written reports on music videos
• 1 pre-production portfolio
• 1 final video, edited
What is a music video?
Task
Working alone:
Brainstorm the different reasons why you think music videos are made…
5
minutes
Whole class feedback
Make profit
To get across a message
Paid work for the crew
But the main reason is promotion
What do we mean by promotion?
But what is it we’re promoting?
Is it the single?
Is it the album?
Is it the music video itself?
Is it products in the video?
The music video helps to advertise the products which form the artists
brand
Artists brandAlbum Single
Music video merchandise
Task 1
Working alone
Watch the following 3 videos (on Moodle) and evaluate their purposes, writing up your findings:
1. Little Mix - DNA2. Macklemore – Same Love3. Britney Spears – Hold It Against Me
45 mins
Whole class feedback
What different outlets do we get music videos from?
Task 2
Working alone
Brainstorm all the different places you can watch music videos. Explain why you think there are more places to watch music videos now, and why that is a good thing.
15 mins
Whole class feedback
Task 3
Read the article here to find out how artists make money putting their videos up on YouTube.
In pairs write out all the different ways you think an artist could make money through their online video platforms.
15 mins