Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Gorillaz used a variety of promotional ideas; mostly they used social networking sites such as: Facebook, Twitter or YouTube.Website – This helps promote the band by putting all their songs merchandise, tour dates, etc. Into one place. This helps the audience by making it convenient and it makes them like the band more for not making things complicated also it its helpful to people who are new to the site.Twitter – This social networking site help the audience keep up to date with the band ad also lets the band know their target audience and promote their stuff by tweeting about it.

Gorillaz Websitehttp://gorillaz.fanfire.com/cgi-bin/WebObjects/Store.woa/wa/artist?artistName=gorillaz&sourceCode=GORWEBWWGBP

Music Video Purposes Analysis

Facebook – Facebook is the same as Twitter as it is another social networking site. This allows the band to promote themselves by putting up their songs, tour dates etc. It also allows the bands target audience to keep up to date with what’s going on with the band.

Gorillaz Twitterhttps://twitter.com/gorillazband

Music Video Purposes Analysis

Gorillaz Facebookhttp://www.facebook.com/GorillazFacebook is Blocked.

Extension of income

The extensions of income are the bands website because people buy their music and the merchandise such as: hoodies, posters, bracelets.The other means of income is also YouTube because the

Gorillaz Websitehttp://gorillaz.fanfire.com/cgi-bin/WebObjects/Store.woa/wa/artist?artistName=gorillaz&sourceCode=GORWEBWWGBPMerchandise Websitehttp://www.brandingmagazine.com/2012/02/22/converse-reveals-new-gorillaz-sneakers-and-song/Gorillaz YouTubehttp://www.youtube.com/user/eliasjr1992?feature=CAgQwRs%3D

Music Video Purposes Analysis

band can get paid if they get over a certain amount of views or subscribers. The Gorillaz also get income from their own branded cloths such as their custom designed converse with

Music Video Purposes Analysis

Extension of outlets

The extension of outlets is the same as promotion because the Songs can be shown via Facebook, YouTube and Twitter

Gorillaz Twitterhttps://twitter.com/gorillazbandGorillaz Facebookhttp://www.facebook.com/GorillazGorillaz YouTubehttp://www.youtube.com/user/eliasjr1992?feature=CAgQwRs%3D

Synergy This artist uses both Social networking and his music together to help him promote his music. This combines social networking,

Music Video Purposes Analysis

music and also media production hardware. It uses small media outlets to create a production for the artist himself and his music. The picture on the right shows the social networking (YouTube), Production (The music Video) and the music (The Music Video).

Producers strategies

The record label helps the Gorillaz with their animations for the music video with top designers. The record label let the bad right their own songs but help with the promotion and merchandise.

Virgin Record Labelhttp://www.virginrecords.com/

Music Video Purposes Analysis