Matthew Rogero

Music Video

Concept Paper

Song/Music – Beauty and the beat

Artist – Justin Beiber

Director – Matthew Rogero

General Concept:

The general concept of my music video is to try and approach the audience. Entertaining them is the main target. I want to make the viewer’s smile and laugh. By generating a positive and happy attitude in the video I think my targets would be met. But overall, I just want to make the video fun to make and produce. I was influenced by the way ‘Beauty and the beat’ was filmed I think we can create a video which the audience will enjoy watching. The way beauty and a beat were filmed involved a lot of camera work. The people besides the actors play a really big role. They have to keep a positive attitude towards the camera. In a way they have to attract the audience, show them a fun and positive attitude. The purpose of this is to bring the audience in the video, showing them how fun it is. We also have to make the video stuck in the viewer’s mind, we have to make the music video very attractive.

BOTTOM LINE – FUN!!

Guidelines:

1. 4 – 5 people will star in the video – Matt, Chloe, Olivia and Luke2. It will be a performance video – The bottom line is that we have to make it really attractive

to the audience3. It can be shot outside or inside – Preferably outside to show a good background in the

music video4. The stars of the video will have to hold camera and point it at themselves – If needed we

can re-hearse some practice shots to get the actual shots right5. Whilst pointing it at themselves they will have to walk in a certain direction – We can re-

hearse the directions so during filming we will not struggle during filming 6. But doing that all 5 or 3 of them will take turns holding the camera – We will practice and

discuss who will hold and star in the video 7. I want a natural feeling of the filming (no edits and effects) – The purpose of this is to give

the video a natural look to it8. Only slight editing will be needed after the shooting has finished – Just certain bits to clean

up some bits in the video9. Hand held mid shots mostly throughout the video10. A lot of takes would be needed to make the shots perfect

Matthew Rogero

11. If the weather is nice an open field would be good12. The lighting would be bright in order for the viewers to get good viewing – To make the

video really attractive

Here is the link of the video that I was influenced by.

http://www.youtube.com/watch?v=Ys7-6_t7OEQ

Here are some videos that are also related to the video that I was influenced by:

http://www.youtube.com/watch?v=AbPED9bisSc

http://www.youtube.com/watch?v=iP6XpLQM2Cs

Matthew Rogero

http://www.youtube.com/watch?v=eP_eI5T_deU

Crew:

Director/Production Designer: Chloe WhittleDirectors of Photography: Luke TaylorAssistant Director: Chloe WhittleProduction Manager: Oliva BerryArt Director: Matthew RogeroSet Decorator: Matthew RogeroHead Stylist: Luke TaylorMake-up: Chloe WhittleEditor: Olivia BerryGFX: Matthew RogeroEQUIPMENT: Luke Taylor

Concerns:

Finding the correct location

Matthew Rogero

People not knowing their job roles correctly Time management Bad weather Equipment might be hard to use Equipment might be faulty People might change their mind about staring in the video