Beth Melia

Music Video Proposal and Treatment

Song: Sweet Disposition

Artist: The Temper Trap

My target audience for this music video will be aimed at teenagers. My secondary audience will be to young adults. The video will be to the song Sweet Disposition by the Australian indie band The Temper Trap. The genre of the song is indie, it’s upbeat and fun. The lyrics are relatable to my target audience, and the feel of what I want my music video to feel like, with lyrics such as “A moment of love, A dream, A laugh, A kiss, A cry, Our rights, Our wrongs”. As my target audience will be teenagers/young adults they can relate to this.

The video type will be a concept video based on the lives of teenagers of normal teenagers in today’s society. I want it to show the ups and downs of being a teenager and growing up; I want it to focus on the normal things of real life, with real footage (and rehearsed shots when needed). I think this will appeal to target audience because they will be able to relate to it.

Guild lines and Considerations

1) It is a concept video.

2) There’s no story to it.

3) It’s purely based on “random footage” of daily lives.

4) It is supposed to look cheaply made, keeping with a ‘student’ feel.

5) Extras used will be anyone willing to be in the video at home/college/work.

6) Will be shot indoors and outdoors.

7) Lighting should be kept high key.

8) Within editing a few filters will be used for example, Black and white or sepia

Here are a few examples of the ideas I’m trying to get across

Music Videos

https://www.youtube.com/watch?v=nGuau204JZY – King Charles- Ivory Road.

https://www.youtube.com/watch?v=WeqhcRbWaSc - Bombay Bicycle Club tour dairy.

https://www.youtube.com/watch?v=Ys7-6_t7OEQ – Justin Bieber Ft. Nicki Minaj – Beauty and a beat.

https://www.youtube.com/watch?v=nDrDE2jOjWs - 4Music summer festivals 2009 advert.

https://www.youtube.com/watch?v=5Ddi_QuDOPY&feature=g-vrec - King Charles Beating Hearts Road Movie.

Beth Melia

Movie Clips

https://www.youtube.com/watch?v=1kGWmVjiQ4U – Taken from the film ‘LOL’

http://www.youtube.com/watch?v=ouEAIKq0vgk – Katy Perry’s concert candy UK- Tour clips.

Final Concept

1) Intro (Instrumental Part)- the intro of the song is about 10 seconds long, long enough to introduce each character briefly. As it will be a “day in the life of” based video, it will start at the beginning of the day showing the girls doing their daily things- e.g. getting up, getting ready for college, their trip to college (bus). Over the shoulder shots will be used looking into the mirror in front of each girl. Each girl will be doing things like their makeup/hair. Quick fading transitions will be used to see each clip. This should be the only section that looks properly rehearsed. I want the rest to look real.

2) “A moment of love, A dream, A laugh, A kiss, A cry, our rights, our wrongs” - These lyrics are repeated though out the song. For the first time they are sang it is at a slow chilled pace, this is where I will place establishing shots that will pan across different landscapes of mornings (cold, sunny, frosty)

Beth Melia

Sweet Disposition Music Video

SHOOTING DATE: FEBURARY 2013

LOCATION: Eccles College, Walkden, Ellenbrook, House parties, Manchester town centre, trains, buses.

CREW:

Director/ Production Designer: Beth Melia Director of photography: Hannah Morse Assistant Director: Georgia Braidwood Production Manager: Hannah MorseArt Director: Georgia BraidwoodHead Stylist: Hannah MorseMake-up: Beth Melia Editor: Georgia Braidwood GFX: Hannah Morse

CONCERNS:Budget: 200k Coverage: Bliss Magazine/ MizzInvitations and guest list (finalized by nov.12) Talents: 3 + extras Design requirements by Nov.12Lots of locationsLots of costumes various atmospheresRight amount of extras