By Lauren Gorman

Audience Profile

WHO WILL OUR MUSIC VIDEO BE AIMED AT?

Our music video will be aimed at teenage, boys and girls who fit into the pop sub culture. The reason for this is because they are the same age as us so we will know what they would want to see in a music video.The Saturday’s genre of music is pop so it is important that we are aiming the video at people who are interested in this genre in order to capture their attention of our video.

HOW WILL WE CAPTURE OUR TARGET AUDIENCE ATTENTION?

As our group are playing the main roles of being the band, this will automatically capture the attention of our target audience as we our teenage girls ourselves.We will be having themes going on throughout the video which they can relate too such as love, friendship, relationship and fashion. The places where we will be setting the video will be settings familiar too the audience as they will be places such as bedrooms, friends houses.

Audience Profile – The GirlsEnjoy going

out

Like to Party

Most of us have a part time job

Go out to the cinema in their free timeWe all go to

sixth formLike listening to the same music such as;- R&B- Garage- Dubstep- hip hop

We all like to go shopping and take care in our appearance.

Shop in high street stores such as top shop, New Look and River Island

Audience Profile – The BoysLike to socialise

Play football in their spare time

Have part time jobs

Want to go to university

Take pride into what they look like.

Like to party

Can all drive

All go to sixth form or college

Wear mainly designer clothes.

DEMOGRAPHICS

Age: 14 – 21We are aiming for these age group as we know what they would enjoy and what they would not enjoy as we are roughly the same age.

Gender: Females however males would also have an interest due to it being a girl band.

Class: Working and middle class

Geographical Location: We will not be shooting our video out of our current location so the video will be shot in South East London, mainly Croydon and Bromley borough.