MUSIC INDUSTRY REVISION 2017

A2 MEDIA STUDIES

MS4 AUDIENCES & INSTITUTIONS

Today you will

LEARN:

To enhance your revision skills in relation to the three case study

contemporary Music Industry.

Why ? To improve your revision skills and develop your wider

knowledge of the key MUSIC texts for the exam.

You can …….evaluate the level

of knowledge you have, and if

you can apply it to all the

different exam questions.

.

Progress will be demonstrated by showing

You can ……. identify the

key features of the case

study MUSIC texts in relation

to exam criteria.

You can ……. Then create

your own MUSIC revision

materials that relate to your

case study texts and re-visit

them to show how you have

developed your

understanding over time.

Music Industry REVISIONArctic Monkeys- Genre (+generic conventions)

GENRE & GENERIC CONVENTIONS:

1. GENRE TYPICAL VIDEOS:

2. SETTINGS:

3. AUTHENTIC PERFORMANCE?

4. STAR PERSONA?

5. KEY COSTUMES / PROPS

6. U S P:

7. ADHERE TO / CHALLENGE / DEFINE?

Music Industry REVISIONLady Gaga- Genre (+generic conventions) GENRE & GENERIC CONVENTIONS:

1. GENRE TYPICAL VIDEOS:

2. SETTINGS:

3. AUTHENTIC PERFORMANCE?

4. STAR PERSONA?

5. KEY COSTUMES / PROPS

6. U S P:

7. ADHERE TO / CHALLENGE / DEFINE?

Music Industry REVISIONEd Sheeran- Genre (+generic conventions) GENRE & GENERIC CONVENTIONS:

1. GENRE TYPICAL VIDEOS:

2. SETTINGS:

3. AUTHENTIC PERFORMANCE?

4. STAR PERSONA?

5. KEY COSTUMES / PROPS

6. U S P:

7. ADHERE TO / CHALLENGE / DEFINE?

Music Industry REVISIONArctic Monkeys Narrative (+structure)

NARRATIVE:

1. Are the video Illustrative? Do they relate to the lyrics to tell a story?

2. Are they videos disjunctive? Do they bear no relationship with the lyrics and are there to dazzle the viewer?

3. Are the videos performance based? Do they focus on the singing /

instrument playing / dancing ability of the artist?

4. What is the narrative of the artist? What has happened to them in their life & career?

Music Industry REVISIONLady Gaga - Narrative (+structure)

NARRATIVE:

1. Are the video Illustrative? Do they relate to the lyrics to tell a story?

2. Are they videos disjunctive? Do they bear no relationship with the lyrics and are there to dazzle the viewer?

3. Are the videos performance based? Do they focus on the singing /

instrument playing / dancing ability of the artist?

4. What is the narrative of the artist? What has happened to them in their life & career?

Music Industry REVISIONEd Sheeran- Narrative (+structure)

NARRATIVE:

1. Are the video Illustrative? Do they relate to the lyrics to tell a story?

2. Are they videos disjunctive? Do they bear no relationship with the lyrics and are there to dazzle the viewer?

3. Are the videos performance based? Do they focus on the singing /

instrument playing / dancing ability of the artist?

4. What is the narrative of the artist? What has happened to them in their life &

career?

Music Industry REVISIONArctic Monkeys REPRESENTATION

GENDER REPRESENTATION:

1. The artist

2. Male Characters in the

videos

3. Female characters in the

videos

RACIAL REPRESENTATION:

1. White characters

2. Black characters

3. Asian characters

4. Hispanic characters

LOCATION REPRESENTATION

1. Britain

2. America

3. Urban spaces

4. Suburban spaces

5. Performance spaces

Music Industry REVISIONLady Gaga REPRESENTATIONGENDER REPRESENTATION:

1. The artist

2. Male Characters in the

videos

3. Female characters in the

videos

RACIAL REPRESENTATION:

1. White characters

2. Black characters

3. Asian characters

4. Hispanic characters

LOCATION REPRESENTATION

1. Britain

2. America

3. Urban spaces

4. Suburban spaces

5. Performance spaces

Music Industry REVISIONEd Sheeran REPRESENTATIONGENDER REPRESENTATION:

1. The artist

2. Male Characters in the

videos

3. Female characters in the

videos

RACIAL REPRESENTATION:

1. White characters

2. Black characters

3. Asian characters

4. Hispanic characters

LOCATION REPRESENTATION

1. Britain

2. America

3. Urban spaces

4. Suburban spaces

5. Performance spaces

Music Industry REVISION

Arctic Monkeys INSTITUTIONS

1. WHICH BIG STUDIO DISTRIBUTES AND MARKETS ARCTIC MONKEYS?

2. WHICH CREATIVE STUDIO MADE ARCTIC MONKEYS?

3. HOW MUCH WAS SPENT ON THE PRODUCTION AND MARKETING OF ARCTIC MONKEYS?

4. WHERE DID THE MONEY GO IN TERMS OF PRODUCTION? (EG’S)

5. WHERE DID THE MONEY GO IN TERMS OF MARKETING? (EG’S)

Music Industry REVISION

Arctic Monkeys AUDIENCES

1. HOW SUCCESSFUL WAS THIS WITH MUSIC REVIEWERS / CRITICS?

2. WHO IS THE TARGET AUDIENCE FOR THIS MUSIC?

3. WHO IS THE SECONDARY AUDIENCE FOR THIS MUSIC?

4. HOW WAS THIS MUSIC TARGETTED AT THESE AUDIENCES?

5. HOW SUCCESSFUL WAS THE MUSIC WITH ITS FANS? (ALBUM SALES)

6. WERE THERE ANY RECORDS BROKEN OR STATISTICS YOU CAN QUOTE TO BACK UP THE MUSIC’S STATUS?

7. WHAT AUDIENCE / USER DEBATES DOG THIS MUSIC?

Music Industry REVISION

Arctic Monkeys MARKETING1. HOW WAS THIS MUSIC ADVERTISED BY A HIGH PROFILE ABOVE THE

LINE MARKETING CAMPAIGN?

2. HOW WAS THIS MUSIC ADVERTISED BY BELOW THE LINE, VIRAL /

GUERILLA MARKETING?

3. WHAT ROLE DID MERCHANDISING PLAY IN THE MARKETING OF THIS

MUSIC?

4. WHAT WERE THE MOST EFFECTIVE ASPECTS OF ITS MARKETING

CAMPAIGN?

Music Industry REVISION

Lady Gaga INSTITUTIONS

1. WHICH BIG STUDIO DISTRIBUTES AND MARKETS LADY GAGA?

2. WHICH CREATIVE STUDIO MADE LADY GAGA?

3. HOW MUCH WAS SPENT ON THE PRODUCTION AND

MARKETING OF LADY GAGA?

4. WHERE DID THE MONEY GO IN TERMS OF PRODUCTION?

(EG’S)

5. WHERE DID THE MONEY GO IN TERMS OF MARKETING? (EG’S)

Music Industry REVISION

Lady Gaga AUDIENCES1. HOW SUCCESSFUL WAS THIS WITH MUSIC REVIEWERS / CRITICS?

2. WHO IS THE TARGET AUDIENCE FOR THIS MUSIC?

3. WHO IS THE SECONDARY AUDIENCE FOR THIS MUSIC?

4. HOW WAS THIS MUSIC TARGETTED AT THESE AUDIENCES?

5. HOW SUCCESSFUL WAS THE MUSIC WITH ITS FANS? (ALBUM SALES)

6. WERE THERE ANY RECORDS BROKEN OR STATISTICS YOU CAN QUOTE

TO BACK UP THE MUSIC’S STATUS?

7. WHAT AUDIENCE / USER DEBATES DOG THIS MUSIC?

Music Industry REVISION

Lady Gaga MARKETING1. HOW WAS THIS MUSIC ADVERTISED BY A HIGH PROFILE ABOVE THE

LINE MARKETING CAMPAIGN?

2. HOW WAS THIS MUSIC ADVERTISED BY BELOW THE LINE, VIRAL /

GUERILLA MARKETING?

3. WHAT ROLE DID MERCHANDISING PLAY IN THE MARKETING OF THIS

MUSIC?

4. WHAT WERE THE MOST EFFECTIVE ASPECTS OF ITS MARKETING

CAMPAIGN?

Music Industry REVISION

Ed Sheeran INSTITUTIONS

1. WHICH BIG STUDIO DISTRIBUTES AND MARKETS ED SHEERAN?

2. WHICH CREATIVE STUDIO MADE ED SHEERAN?

3. HOW MUCH WAS SPENT ON THE PRODUCTION AND

MARKETING OF ED SHEERAN?

4. WHERE DID THE MONEY GO IN TERMS OF PRODUCTION?

(EG’S)

5. WHERE DID THE MONEY GO IN TERMS OF MARKETING? (EG’S)

Music Industry REVISIONEd Sheeran AUDIENCES

1. HOW SUCCESSFUL WAS THIS WITH MUSIC REVIEWERS / CRITICS?

2. WHO IS THE TARGET AUDIENCE FOR THIS MUSIC?

3. WHO IS THE SECONDARY AUDIENCE FOR THIS MUSIC?

4. HOW WAS THIS MUSIC TARGETTED AT THESE AUDIENCES?

5. HOW SUCCESSFUL WAS THE MUSIC WITH ITS FANS? (ALBUM SALES)

6. WERE THERE ANY RECORDS BROKEN OR STATISTICS YOU CAN QUOTE

TO BACK UP THE MUSIC’S STATUS?

7. WHAT AUDIENCE / USER DEBATES DOG THIS MUSIC?

Music Industry REVISIONEd Sheeran MARKETING

1. HOW WAS THIS MUSIC ADVERTISED BY A HIGH PROFILE ABOVE THE

LINE MARKETING CAMPAIGN?

2. HOW WAS THIS MUSIC ADVERTISED BY BELOW THE LINE, VIRAL /

GUERILLA MARKETING?

3. WHAT ROLE DID MERCHANDISING PLAY IN THE MARKETING OF THIS

MUSIC?

4. WHAT WERE THE MOST EFFECTIVE ASPECTS OF ITS MARKETING

CAMPAIGN?

MUSIC REVISION

-TIMED ESSAY RESPONSE

Refer back to the past paper question sheet. (You answered one

question on games)

Look over the remaining 5 questions.

Answer a question from a different section – i.e. not Section A if you

did Section A last time, and attempt to write an essay response on

Music Industry.

You should spend 50 minutes writing your answer.