music in new media
DESCRIPTION
TRANSCRIPT
Music & New MediaMusic & New Media
•Launched August 1981•Low cost to produce•Creating Video Clips•MTV Expanison in 1983 and 1986•VH1 launches in 1985•MTV Europe begins in 1987•Since 2000
• Shawn Fanning – 1999• 26 million users in 2001• Legal Trouble - DMCA• (1) users were directly infringing the plaintiff's
copyright; (2) Napster was liable for contributory infringement of the plaintiff's copyright; and (3) Napster was liable for infringement of the plaintiff's copyright.
• Napster shuts down July 2001
Today’s Market Structure
• The Record Labels• Five major recording
companies dominate the music industry– Universal Music Group,
Warner Music Group, Sony Music, BMG, and EMI
• Independents – “Indies”
• Take the risk of producing new groups (like Rock & Roll)
Warner MusicGroup
Impact of Piracy
One credible analysis by the Institute for Policy Innovation concludes that global music piracy causes:– $12.5 billion of economic losses every year– 71,060 U.S. jobs lost– a loss of $2.7 billion in workers' earnings– and a loss of $422 million in tax revenues– $291 million in personal income tax– $131 million in lost corporate income and production
taxes
The Decline
• Down by 25% since 2000
• 2000 – 785 million albums
• 2006 – 588 million albums
• 2000 – Top 10 sold 60 million albums
• 2006 – Top 10 sold 25 million albums
• Digital Sales are up
• Ringtone sales are up
i-Tunes on-line store
• 2001: legal music downloads
• Today – selling billions
• 75 million accounts – 6 billion downloads
• http://www.youtube.com/watch?v=thOBRe8-_W4
Internet Streaming
• Disproportionate Internet royalty rates• Internet broadcasters may have to cease
operations, citing SoundExchange's much higher royalty fee on Internet compared to satellite broadcast.
• By 2010, Internet radio stations will be expected to pay an estimated 2.91 cents per hour per listener, while satellite radio would pay a much lower 1.6 cents, and terrestrial radio is still ‘up in the air.’
Music & The New Media
• Music is sold to young people (how to pay)
• Today the Tech companies and consumers are now in power (not the Record Companies)
• Thousands of bands are being dumped by record companies
• Record sales are down by 50%
• Apple is King
Future of Music
• MP3 Glasses– http://oakley.com/electronics
• Bands creating relationships w/ fans– Through TV; Through clothing; fans email
what the list of songs will be
• Artists as Brands
Branding Artists
• Branding musical groups on the internet• http://www.andrewlipke.com/ • http://www.myspace.com/andrewlipke • http://www.drexel.edu/westphal/portfolio/?
pID=musc&id=404&pg=1&q=high • http://pennydistribution.wordpress.com/
2007/12/18/the-rise-fall-of-snocap-what-did-we-learn/
• After Napster - we have snocap• http://cdbaby.org/stories/07/10/19/0126457.html • cdbaby partners with snocap