STORYTELLING IN A DIGITAL AGE

Marijke Oosterbroek #E-cultuur #Innovation @Moosterbroek Hester Gersonius #DigitalEngagement #SocialMedia @HesterGersonius

AMSTERDAM MUSEUM

Klasien van de Zandschulp #Interaction #UX #Tech @Klasienz

LAVA LAB

AMSTERDAM MUSEUM LAVA LAB FOUNDATION Marijke Oosterbroek #E-cultuur #Innovation @Moosterbroek

Hester Gersonius #DigitalEngagement #SocialMedia @HesterGersonius

Klasien van de Zandschulp #Interaction #UX #Tech

@Klasienz

THE I LOVE REMBRANDT/BOL/FLINCK ELIMINATION QUIZ!

Hello, what is my name?

Ferdinand BolRembrandt van Rijn a. b.

I can’t remember… Did

I paint this?

NoYes a. b.

I am Ferdinand Bol,

where was I born?

DordrechtAmsterdam b. a.

Hello, what is my name?

Ferdinand BolGovert Flinck a. b.

We drew nude models together but our papers

got mixed upWho made

this?

BolFlinck a. b.

ELEGANCE AND TENDERNESS. GUESS THE PAINTER. OF THE HANDS TO THE LEFT.

BolFlinck a. b.

THE 8TH WONDER OF THE WORLD. THE NEW TOWN HALL WITH AMPLE PAINTED DECORATIONS. WHOSE WORK GOT REJECTED?

BolFlinck b. a.

THE NATIONAL GALLERY OF IRELAND HAS WORKS BY ALL THREE ARTISTS IN ITS COLLECTION. COULD THIS BE BY REMBRANDT?

NoYes b. a.

THE NATIONAL GALLERY OF IRELAND HAS WORKS BY ALL THREE ARTISTS IN ITS COLLECTION. COULD THIS BE BY REMBRANDT?

NoYes b. a.

OK GOSSIP TIME. TWO OF OUR PAINTERS MARRIED TWICE, BUT THE OTHER ONE HAD ONE BASTARD CHILD. WHO WAS THAT?

SHOUT OUT: FLINCK AND BOL BOTH ENDED UP IN A CANAL HOUSE. GUESS THE DISTANCE BETWEEN THE TWO

STORYTELLING IN A DIGITAL

AGE

Museum of Selfies by Olivia Muus

DIGITAL STORYTELLING: The medium influences the way the story is told. How we want to tell the story influences the choice of the medium.

TRENDS IN STORYTELLING

ONLINE STORYTELLING

Bear 71 by NFB

LOCATION BASED

Talking Statues in the Vondelpark by Klasien van de Zandschulp (Lava Lab, HearUsHere)

GAMING AND STORYTELLING

San Andreas Streaming Deer Cam

by Brent Watanabe

GAMING AND STORYTELLING

San Andreas Streaming Deer Cam

by Brent Watanabe

VIRTUAL REALITY

The Unknown Photographer by NFB and Turbulent

DIGITAL STORYTELLING: Interactive Non-linear Location based Participative

DIGITAL STORYTELLING PLATFORM

DIGITAL STORYTELLING PLATFORM FOR MILLENNIALS

TWO CASES: @Hermitage @Van Gogh Museum

TWO CASES: @Hermitage @Van Gogh Museum

O 2 =

EXPERIMENT:PROTOTYPINGUSER TESTING

“EVERYTHING LOOKS THE SAME”

“ONLY MEN”

“WHY IS EVERYBODY POSING LIKE ‘LOOK

AT US’”

“WHO ARE THESE PEOPLE ANYWAY?”

TWO CASES: @Hermitage @Van Gogh Museum

STORYTELLING IN MUSEUMS: - The audience co-creates the story - Give the audience a tool - Create a role for the audience - Personal and emotional storytelling - Non-linear storytelling

Read more: flinckapp.com

LET ART TELL THE STORIES!

WHY DO WE WANT TO CONTINUE WITH FLINCK?

2 KEY INNOVATION PRINCIPLES: - Cooperations with all parties involved - Iterative design

Adaptation

Punching Power

Public

Partici- pation

Innovation

InteractionResearch

Cultural InstitutionsExperts

#BolFlinck

WHAT DO WE WANT TO ADD?

SOCIAL EXPERIENCE

GAMING

WHAT IF WE THINK BIG?

CHATBOTS

GAME ENGINES

THAT’S WHY WE NEED TO JOIN FORCES!

GET INVOLVED, JOIN FLINCK!